AdsML® Framework for E-Commerce Business Standards for Advertising


Controlled Vocabularies




Document Authors: AdsML Technical Working Group


Document ID: AdsMLControlledVocabularies-3.0.0-AS-46


Document File Name: AdsMLControlledVocabularies-3.0-AS.html


Document Status: Approved Specification


Document Date: 17 May 2011


Document Draft Number: 46


Document Copyright: Copyright © 2011 AdsML Consortium. All rights reserved.





Contents

  1. AdsML Standard Documentation

    1. Document status and copyright

    2. Non-Exclusive License Agreement for AdsML Consortium Specifications

    3. AdsML Code of Conduct

    4. Document Number and Location

  2. Introduction

  3. AdsML Controlled Vocabularies

    1. Ad Size (interactive)

    2. Ad Size (print)

    3. AdType

    4. Appearance Information Status

    5. Billing Allocation Code

    6. Billing Basis Code

    7. Bleed Code

    8. Change Code

    9. Channel Usage

    10. Classification Code

    11. Color Type

    12. Contact Role

    13. Content Handling Instructions

    14. Contract Type

    15. Credit Card Type

    16. Digital Media Type

    17. Encoding

    18. Encryption Method

    19. Error

    20. Financial Document Type

    21. Financial Informational Line Code

    22. Guarantee

    23. Item Format

    24. Linkage Details Type

    25. Media Type Code

    26. Multiple Ad Content Handling

    27. Organization ID Class

    28. Other Communication Channel Type

    29. Party Role

    30. Payment Means

    31. Payment Terms

    32. Payment Terms Reference Event

    33. Physical Item Type

    34. Pickup Instructions Code

    35. Placement In Book (Print)

    36. Placement Link Type

    37. Placement Relationship Instructions Code

    38. Position on Page (interactive)

    39. Position on Page (print)

    40. Pre-Defined Period

    41. Preflight Test Results

    42. Prepublication Proof Type

    43. Price Component

    44. Price Type

    45. Proof of Publication Type

    46. Rate Card Status

    47. Reason for Denial Code

    48. Recurrence Pattern Code

    49. Rendering Type

    50. Response Conditions

    51. Retrieval Instructions Code

    52. Section Code

    53. Statistics Type Code

    54. Status Code

    55. Status Qualifier (Materials)

    56. Targeting Type Code

    57. Tax Type

    58. Taxation Status

    59. Tearsheet Type

    60. Unit of Measure (Generic)

    61. Unit of Measure (Interactive)

    62. Unit of Measure (Print)

  4. Other Controlled Vocabularies

    1. ISO Country Codes

    2. ISO Currency Code




AdsML Standard Documentation


This is the Approved Specification of the AdsML 3.0 Controlled Vocabularies.

Copyright © 2011 AdsML Consortium. All rights reserved. Information in this document is made available for the public good, may be used by third parties and may be reproduced and distributed, in whole and in part, provided acknowledgement is made to AdsML Consortium and provided it is accepted that AdsML Consortium rejects any liability for any loss of revenue, business or goodwill or indirect, special, consequential, incidental or punitive damages or expense arising from use of the information.

Copyright Acknowledgements: The AdsML Non-Exclusive License Agreement is based on the "Non-Exclusive License Agreement" on Page iii of "OpenTravel™ Alliance Message Specifications – Publication 2001A", September 27, 2001, Copyright © 2001. OpenTravel™ Alliance, Inc. The AdsML Code of Conduct is based on the "OTA Code of Conduct" on Page ix of "OpenTravel™ Alliance Message Specifications – Publication 2001A", September 27, 2001, Copyright © 2001. OpenTravel™ Alliance, Inc.


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Non-Exclusive License Agreement for AdsML Consortium Specifications

USER LICENSE

IMPORTANT: AdsML Consortium specifications and related documents, whether the document be in a paper or electronic format, are made available to you subject to the terms stated below. Please read the following carefully.

1. All AdsML Consortium Copyrightable Works are licensed for use only on the condition that the users agree to this license, and this work has been provided according to such an agreement. Subject to these and other licensing requirements contained herein, you may, on a non-exclusive basis, use the Specification. YOU MAY NOT EDIT OR REPUBLISH THE SPECIFICATION OR USE ALL OR ANY PART OF THE SPECIFICATION TO CREATE A NEW OR ANY GENERAL OR SPECIFIC DERIVATIVE SPECIFICATION FOR THE DIGITAL EXCHANGE OF ADVERTISING INFORMATION FOR ANY OTHER USES OTHER THAN THE USES STATED HEREIN. You may copy and distribute the Specification so long as you include, commencing on the first page of all copies, the title, copyright notices and User Licenses appearing herein.

2. The AdsML Consortium openly provides this specification for voluntary use by individuals, partnerships, companies, corporations, organizations and any other entity for use at the entity's own risk. This disclaimer and release is intended to apply to the AdsML Consortium, its officers, directors, agents, representatives, members, contributors, affiliates, contractors, or coventurers (collectively the AdsML Consortium) acting jointly or severally.

3. Any use, duplication, distribution, or exploitation of the Specification in any manner is at your own risk. The specification is offered in an "as is" condition and the AdsML Consortium makes no warranties, express or implied, as to the nature, performance or suitability of the specification. The AdsML Consortium expressly disclaims any warranties, including, without limitation, warranties of merchantability, fitness for particular use, or non-infringement of proprietary rights.

4. By using this specification in any manner or for any purpose, you release the AdsML Consortium from all liabilities, claims, causes of action, allegations, losses, injuries, damages, or detriments of any nature arising from or relating to the use of the Specification or any portion thereof. You further agree not to file a lawsuit, make a claim, or take any other formal or informal legal action against the AdsML Consortium, resulting from your acquisition, use, duplication, distribution, or exploitation of the Specification or any portion thereof. Finally, you hereby agree that the AdsML Consortium is not liable for any direct, indirect, special or consequential damages arising from or relating to your acquisition, use, duplication, distribution, or exploitation of the Specification or any portion thereof.

5. This User License is perpetual subject to your conformance to the terms of this User License. The AdsML Consortium may terminate this User License immediately upon your breach of this agreement and, upon such termination you will cease all use duplication, distribution, and/or exploitation in any manner of the Specification.

6. This User License reflects the entire agreement of the parties regarding the subject matter hereof and supercedes all prior agreements or representations regarding such matters, whether written or oral. To the extent any portion or provision of this User License is found to be illegal or unenforceable, then the remaining provisions of this User License will remain in full force and effect and the illegal or unenforceable provision will be construed to give it such effect as it may properly have that is consistent with the intentions of the parties. This User License may only be modified in writing signed by an authorized representative of the AdsML Consortium. This User License will be governed by the law of Darmstadt (Federal Republic of Germany), as such law is applied to contracts made and fully performed in Darmstadt (Federal Republic of Germany). Any disputes arising from or relating to this User License will be resolved in the courts of Darmstadt (Federal Republic of Germany). You consent to the jurisdiction of such courts over you and covenant not to assert before such courts any objection to proceeding in such forums.

7. Except as expressly provided herein, you may not use the name of the AdsML Consortium, or any of its marks, for any purpose without the prior consent of an authorized representative of the owner of such name or mark.

IF YOU DO NOT AGREE TO THESE TERMS PLEASE CEASE ALL USE OF THIS SPECIFICATION NOW. IF YOU HAVE ANY QUESTIONS ABOUT THESE TERMS, PLEASE CONTACT THE SECRETARIAT OF THE ADSML CONSORTIUM.

AS OF THE DATE OF THIS REVISION OF THE SPECIFICATION YOU MAY CONTACT THE AdsML Consortium at www.adsml.org.


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AdsML Code of Conduct

The AdsML Code of Conduct governs AdsML Consortium activities. A reading or reference to the AdsML Code of Conduct begins every AdsML activity, whether a meeting of the AdsML Consortium, AdsML Working Groups, or AdsML conference calls to resolve a technical issue. The AdsML Code of Conduct says:

Trade associations are perfectly lawful organizations. However, since a trade association is, by definition, an organization of competitors, AdsML Consortium members must take precautions to ensure that we do not engage in activities which can be interpreted as violating anti-trust or other unfair competition laws.

For any activity which is deemed to unreasonably restrain trade, AdsML, its members and individual representatives may be subject to severe legal penalties, regardless of our otherwise beneficial objectives. It is important to realize, therefore, that an action that may seem to make "good business sense" can injure competition and therefore be prohibited under the antitrust or unfair competition laws.

To ensure that we conduct all meetings and gatherings in strict compliance with any such laws and agreements in any part of the world, the AdsML Code of Conduct is to be distributed and/or read aloud at all such gatherings.

• There shall be no discussion of rates, fares, surcharges, conditions, terms or prices of services, allocating or sharing of customers, or refusing to deal with a particular supplier or class of suppliers. Neither serious nor flippant remarks about such subjects will be permitted.

• AdsML shall not issue recommendations about any of the above subjects or distribute to its members any publication concerning such matters. No discussions that directly or indirectly fix purchase or selling prices may take place.

• There shall be no discussions of members' marketing, pricing or service plans.

• All AdsML related meetings shall be conducted in accordance with a previously prepared and distributed agenda.

• If you are uncomfortable about the direction that you believe a discussion is heading, you should say so promptly.

Members may have varying views about issues that AdsML deals with. They are encouraged to express themselves in AdsML activities. However, official AdsML communications to the public are the sole responsibility of the AdsML Consortium. To avoid creating confusion among the public, therefore, the Steering Committee must approve press releases and any other forms of official AdsML communications to the public before they are released.


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Document Number and Location

This document, AdsMLControlledVocabularies-3.0.0-AS-46, is freely available. It will be located at the AdsML website at http://www.adsml-framework.org/.


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Introduction


The AdsML Framework makes extensive use of Controlled Vocabularies (CVs) to manage both its internal processes and provide a consistent mechanism for trading partners to exchange information. This document specifies the AdsML Controlled Vocabularies that are used or can be used in specific element and attribute contexts in version 3.0 of the AdsML Framework.
For complete information on how to use AdsML Controlled Vocabularies see the AdsML E-Commerce Usage Rules & Guidelines.
Users of the AdsML Controlled Vocabularies should note that each controlled vocabulary has a status associated with it. The status value is either "Proposed" or "Approved". A controlled vocabulary with a "Proposed" status should be treated as a work in progress. It could be a new controlled vocabulary which: has not had sufficient review, been recently heavily augmented, or is under reconsideration. It should be used with appropriate caution. A controlled vocabulary with the "Approved" status should be treated as stable.
A controlled vocabulary can change status between releases if it is either (re)approved, which changes it to "Approved", or is modified, which changes it to "Proposed".
Each AdsML controlled vocabulary is assigned a unique Reference ID consisting of the name of that vocabulary plus the draft number of the CV package that contains it. (For example, "AdsMLAdTypeCV:1".) If you want to reference a set of AdsML CV values as they existed at a particular point in time from an external document, such as a TPA, use the Reference ID of the CV containing those values.

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AdsML Controlled Vocabularies


Ad Size (interactive)

Type: AdsMLAdSizeCodeInteractiveCV

Context: Production Details

Purpose: Specifies the size of an ad for interactive bookings based on IAB interactive sizes (IMU).

Restriction On: adsml:CodeRootType

Value Description
IAB3to1Rectangle IAB 3 to 1 Ratio Rectangle Ad (300 x 100 IMU)
IABButton1 IAB Button 1 (120 x 90 IMU)
IABButton2 IAB Button 2 (120 x 60 IMU)
IABFullBanner IAB Full Banner (468 x 60 IMU)
IABHalfBanner IAB Half Banner (234 x 60 IMU)
IABHalfPageAd IAB Half Page Ad (300 x 600 IMU)
IABLargeRectangle IAB Large Rectangle (336 x 280 IMU)
IABLeaderboard IAB Leaderboard (728 x 90 IMU). Universal ad package.
IABMediumRectangle IAB Medium Rectangle (300 x 250 IMU). Universal ad package.
IABMicroBar IAB Micro Bar (88 x 31 IMU)
IABPopUnderAd IAB Pop Under Ad (720 x 300 IMU)
IABPopUp1Ad IAB PopUp Size 1 Ad (250 x 250 IMU). From Pop-Up Guidelines.
IABPopUp2Ad IAB PopUp Size 2 Ad (300 x 250 IMU). From Pop-Up Guidelines.
IABPopUpLargeAd IAB PopUp Large Ad (550 x 480 IMU). From Pop-Up Guidelines.
IABRectangle IAB Rectangle (180 x 150 IMU). Universal ad package.
IABSkyscraper IAB Skyscrapper (120 x 600 IMU)
IABSquareButton IAB Square Button (125 x 125 IMU)
IABSquarePopUp IAB Square Pop-Up (250 x 250 IMU)
IABVerticalBanner IAB Vertical Banner (120 x 240 IMU)
IABVerticalRectangle IAB Vertical Rectangle (240 x 400 IMU)
IABWideSkyscraper IAB Wide Skyscrapper (160 x 600 IMU). Universal ad package.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Ad Size (print)

Type: AdsMLAdSizeCodePrintCV

Context: Production Details

Purpose: Specifies the size of an ad for newspaper or magazine bookings.

Restriction On: adsml:CodeRootType

Value Description
BarnDoor Barn Door Gatefold
Bookends 2 2-column wide ads of full depth placed on the outside edges of a double truck
DoubleTruck Double Truck, also known as center spread in some regions
DPS Double Page Spread
Earpiece Earpiece
EightPage Eight Pages
EightStrip Eight Strips
FireplaceDoublePage Fireplace double truck ad (inverted U, see UDoublePage below), with arch-shaped ad 2 columns at full depth (on left) plus 9 columns with gutter at 4 inch depth (at top of page) plus 2 columns at full depth (on right)
FireplaceSinglePage Fireplace single page ad (inverted U, see USinglePage below) with arch-shaped ad 1 column at full depth (on left) plus 4 columns at 2 inch depth (at top of page) plus 1 column at full depth (on right)
FivePage Five Pages
FiveStrip Five Strips
FourColumn Four Columns
FourFifthPage Four Fifths of a Page
FourNinthPage Four Ninths of a Page
FourPage Four Pages
FourStrip Four Strips
FullPage Full page ad
IslandHalfPage Island Half Page
IslandPage Island Page
LDoublePage L-shaped ad 3 columns at full depth plus 10 columns with gutter at 6 inch depth (at bottom of page)
LDoublePageLeft L-shaped ad 3 columns at full depth plus 10 columns with gutter at 6 inch depth (at bottom of page) with full depth to left
LDoublePageRight L-shaped ad 3 columns at full depth plus 10 columns with gutter at 6 inch depth (at bottom of page) with full depth to right
LSinglePage L-shaped ad 2 columns at full depth plus 4 columns at 4 inch depth (at bottom of page)
LSinglePageInside L-shaped ad 2 columns at full depth plus 4 columns at 4 inch depth (at bottom of page) with full depth to inside of page
LSinglePageLeft L-shaped ad 2 columns at full depth plus 4 columns at 4 inch depth (at bottom of page) with full depth to left
LSinglePageOutside L-shaped ad 2 columns at full depth plus 4 columns at 4 inch depth (at bottom of page) with full depth to outside of page
LSinglePageRight L-shaped ad 2 columns at full depth plus 4 columns at 4 inch depth (at bottom of page) with full depth to right
NinePage Nine Pages
NineStrip Nine Strips
OneEighthPage One Eighth of a Page
OneEighthPageStrip One Eighth of a Page Strip
OneFifthPage One Fifth of a Page
OneFifthPageHoriz One Fifth of a Page Horizontal
OneFifthPageVert One Fifth of a Page Vertical
OneHalfPage One Half of a Page
OneHalfPageDblTruck One Half of a Page Double Truck
OneHalfPageHoriz One Half of a Page Horizontal
OneHalfPageSpread One Half of a Page Spread
OneHalfPageVert One Half of a Page Vertical
OneQuarterPage One Quarter of a Page
OneQuarterPageHoriz One Quarter of a Page Horizontal
OneQuarterPageSpread One Quarter of a Page Spread
OneQuarterPageStrip One Quarter of a Page Strip
OneQuarterPageVert One Quarter of a Page Vertical
OneSeventhPage One Seventh of a Page
OneSixteenthPage One Sixteenth of a Page
OneSixthPage One Sixth of a Page
OneStrip One Strip
OneThirdPage One Third of a Page
OneThirdPageHoriz One Third of a Page Horizontal
OneThirdPageSpread One Third of a Page Spread
OneThirdPageSq One Third of a Page Square
OneThirdPageVert One Third of a Page Vertical
OneTwelfthPage One Twelfth of a Page
SAU1 SAU of 1 col x 1 inch
SAU10 SAU of 1 col x 14 inches
SAU11 SAU of 1 col x 15.75 inches
SAU12 SAU of 1 col x 18 inches
SAU13 SAU of 1 col x Full depth
SAU14 SAU of 2 col x 2 inches
SAU15 SAU of 2 col x 3 inches
SAU16 SAU of 2 col x 3.5 inches
SAU17 SAU of 2 col x 5.25 inches
SAU18 SAU of 2 col x 7 inches
SAU19 SAU of 2 col x 10.5 inches
SAU2 SAU of 1 col x 1.5 inches
SAU20 SAU of 2 col x 13 inches
SAU21 SAU of 2 col x 14 inches
SAU22 SAU of 2 col x 15.75 inches
SAU23 SAU of 2 col x 18 inches
SAU24 SAU of 2 col x Full depth
SAU25 SAU of 3 col x 5.25 inches
SAU26 SAU of 3 col x 7 inches
SAU27 SAU of 3 col x 13 inches
SAU28 SAU of 3 col x 14 inches
SAU29 SAU of 3 col x 15.75 inches
SAU3 SAU of 1 col x 2 inches
SAU30 SAU of 3 col x 18 inches
SAU31 SAU of 3 col x Full depth
SAU32 SAU of 4 col x 5.25 inches
SAU33 SAU of 4 col x 7 inches
SAU34 SAU of 4 col x 10.5 inches
SAU35 SAU of 4 col x 13 inches
SAU36 SAU of 4 col x 14 inches
SAU37 SAU of 4 col x 15.75 inches
SAU38 SAU of 4 col x 18 inches
SAU39 SAU of 4 col x Full depth
SAU4 SAU of 1 col x 3 inches
SAU40 SAU of 5 col x 7 inches
SAU41 SAU of 5 col x 10.5 inches
SAU42 SAU of 5 col x 13 inches
SAU43 SAU of 5 col x 14 inches
SAU44 SAU of 5 col x 15.75 inches
SAU45 SAU of 5 col x 18 inches
SAU46 SAU of 5 col x Full depth
SAU47 SAU of 6 col x 7 inches
SAU48 SAU of 6 col x 10.5 inches
SAU49 SAU of 6 col x 14 inches
SAU5 SAU of 1 col x 3.5 inches
SAU50 SAU of 6 col x 18 inches
SAU51 SAU of 6 col x Full depth
SAU6 SAU of 1 col x 5.25 inches
SAU7 SAU of 1 col x 7 inches
SAU8 SAU of 1 col x 10.5 inches
SAU9 SAU of 1 col x 13 inches
SevenPage Seven Pages
SevenStrip Seven Strips
SixPage Six Pages
SixStrip Six Strips
SportsBracketDT Full width including gutter having 3 inch depth
SportsBracketSP Full width having 3 inch depth
Spread Spread
StairStep 3-step stair with left 2 columns having 4 inch depth, middle 2 columns having 8 inch depth, right 2 columns having 12 inch depth
StairStepInside 3-step stair with outside 2 columns having 4 inch depth, middle 2 columns having 8 inch depth, inside (gutter) 2 columns having 12 inch depth
StairStepLeft 3-step stair with right 2 columns having 4 inch depth, middle 2 columns having 8 inch depth, left 2 columns having 12 inch depth
StairStepOutside 3-step stair with inside (gutter) 2 columns having 4 inch depth, middle 2 columns having 8 inch depth, outside 2 columns having 12 inch depth
StairStepRight 3-step stair with left 2 columns having 4 inch depth, middle 2 columns having 8 inch depth, right 2 columns having 12 inch depth
ThreeEighteenthPage Three Eighteenths of a Page
ThreeEighthPage Three Eighths of a Page
ThreeFifthPage Three Fifths of a Page
ThreePage Three Pages
ThreeQuarterPage Three Quarters of a Page
ThreeQuarterPageHorizontal 3/4 Page Horizontal ad
ThreeQuarterPageVertical 3/4 Page Vertical ad
ThreeStrip Three Strips
TwoAndHalfPage Two and a Half Pages
TwoFifthPage Two Fifths of a Page
TwoNinthPage Two Ninths of a Page
TwoPage Two Pages
TwoStrip Two Strips
TwoThirdPage Two Thirds of a Page
TwoThirdPageSpread Two Thirds of a Page Spread
TwoThirdPageVertical 2/3 Page Vertical ad
UDoublePage U-shaped ad 2 columns at full depth (on left) plus 9 columns with gutter at 4 inch depth (at bottom of page) plus 2 columns at full depth (on right)
USinglePage U-shaped ad 1 column at full depth (on left) plus 4 columns at 2 inch depth (at bottom of page) plus 1 column at full depth (on right)
-0- Null / empty value or value not known. To be used only when the containing element is required.

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AdType

Type: AdsMLAdTypeCV

Context: All

Purpose: Provides the type of ad including publication type.

Restriction On: adsml:CodeRootType

Value Description
Ambient Ambient ad
Banner Banner Ad
BellyBand An ad that consists of a paper band wrapped around the center of the paper or magazine.
Button Button
Cable Cable ad
Classified Classified ad
ClassifiedDisplay Classified display ad
Display Display ad
Email Email ad
Gatefold An ad that opens out to a larger format consisting of two or more pages.
Insert Insert ad
Interactive Interactive / online
InteractiveClassified Interactive / online classified ad
InteractiveDisplay Interactive / online display ad
Magazine Magazine
MagazineClassified Magazine classified ad
MagazineClassifiedDisplay Magazine classified display ad
MagazineDisplay Magazine Display / ROP ad
MMS MMS ad
Newspaper Newspaper
NewspaperClassified Newspaper classified ad
NewspaperClassifiedDisplay Newspaper classified display ad
NewspaperDisplay Newspaper Display / ROP ad
OnlineVideo Internet online video ads such as pre-rolls, branded curtains, overlays, overlays to video
Onsert An ad that is separately placed on top of or under the primary publication.
Other Any other ad
Outdoor Outdoor ad
OutdoorAlternative Alternative outdoor location ad
OutdoorAlternativeDigital Digital Alternative outdoor location ad
OutdoorBillboard Billboard Ad
OutdoorBillboardDigital Digital Billboard Ad
OutdoorStreetfurnature Street Furnature Ad
OutdoorStreetfurnatureDigital Digital Street Furnature Ad
OutdoorTransit Transit vehicle ad
OutdoorTransitDigital Digital Transit vehicle ad
Phone Phone ad
Polybag An ad that is printed on a bag that is used to wrap around the publication.
PopUp PopUp Ad
Radio Radio ad
RichMedia Rich Media ad
SMS SMS ad
Spadea An ad that wraps around the folded side of a publication.
Sponsorship Sponsorship
StickyNote An ad on a sticky note that is attached to the publication.
Television Television ad
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Appearance Information Status

Type: AppearanceInformationStatusCodeCV

Context: All

Purpose: Provides appearance information status in proof of performace.

Restriction On: adsml:CodeRootType

Value Description
Confirmed Confirmed status
Initial Initial Status
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Billing Allocation Code

Type: AdsMLBillingAllocationCodeCV

Context: All

Purpose: Provides information about how the billing allocation is achieved.

Restriction On: adsml:CodeRootType

Value Description
Prorated Allocate the total order proportionately according to how much occurs in each billing period.
Scheduled Allocate the total order according to a schedule agreed to by the trading partners.
Straightline Allocate the total order equally across all the invoices.
Weighted Allocate the total order according to a formula agreed to by the trading partners.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Billing Basis Code

Type: AdsMLBillingBasisCodeCV

Context: All

Purpose: Provides information about how billing basis was arrived at.

Restriction On: adsml:CodeRootType

Value Description
Actual The actual amount delivered in each period.
Custom As described in the message.
MonthlyAverage Anticipated monthly average
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Bleed Code

Type: AdsMLBleedCodeCV

Context:

Purpose: Specifies the type of bleed if any for newspaper or magazine ads.

Restriction On: adsml:CodeRootType

Value Description
BottomFront Bottom and front (outside)
BottomGutter Bottom and gutter (inside)
BottomLeft Bottom and left
BottomOnly Bottom only
BottomRight Bottom and right
BottomSides Bottom and sides
Front Front (outside)
Full Full (bleed on all sides)
Gutter Gutter (inside)
LeftOnly Left only
LeftRight Left and right
No No bleed
Oversize Oversize bleed
OversizeNonBleed Oversized non-bleed
RightOnly Right only
Sides Sides
SidesGutter Sides and gutter (inside)
TopBottom Top and bottom
TopBottomFront Top, bottom and front (outside)
TopBottomGutter Top, bottom and gutter (inside)
TopBottomLeft Top, bottom and left
TopBottomRight Top, bottom and right
TopBottomSides Top, bottom and sides
TopFront Top and front (outside)
TopGutter Top and gutter (inside)
TopLeft Top and left
TopOnly Top only
TopRight Top and right
TopSizes Top and Sides
Yes Unspecified bleed
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Change Code

Type: AdsMLChangeCodeCV

Context: Bookings - change messages

Purpose: Indicates the nature of the change contained in this AD-*C message.

Restriction On: adsml:CodeRootType

Value Description
add Add information
add.content Add information to content data
add.delivery Add information to delivery data
add.placement Add information to placement data
add.placementGroup Add information to placement group data
add.price Add information to price data
add.rendering Add information to rendering data
add.schedule Add information to schedule data
add.service Add information to additional services data
delete Delete information. Note does not serve to delete entire record
delete.content Delete information from content data
delete.delivery Delete information from delivery data
delete.placement Delete information from placement data
delete.placementGroup Delete information from placement group data
delete.price Delete information from price data
delete.rendering Delete information from rendering data
delete.schedule Delete information from schedule data
delete.service Delete information from additional services data
edit Edit information. Changes data in context
edit.content Edit content information
edit.delivery Edit delivery information
edit.placement Edit placement information
edit.placementGroup Edit placement group information
edit.price Edit price information
edit.rendering Edit rendering information
edit.schedule Edit schedule information
edit.service Edit additional services information
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Channel Usage

Type: AdsMLChannelUsageCV

Context: Communications channel

Purpose: Indicates the intended use of the communications channel.

Restriction On: adsml:CodeRootType

Value Description
Business Business Usage
Daytime Daytime Usage
Holiday Holiday Usage
Home Home Usage
ISDN ISDN
Mobile Mobile Usage
Nighttime Nighttime Usage
OutOfHours Out of normal hours
Pager Pager
Private Private Usage
SatellitePhone Satellite Usage
TTYTDD Teletype etc. for the deaf
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Classification Code

Type: AdsMLClassificationCodeCV

Context:

Purpose: Provides high level classification codes that can be used to classify advertisements. This CV is still under development. Comments and additions are appreciated.

Restriction On: adsml:CodeRootType

Value Description
GeneralMerchandise GeneralMerchandise
GeneralMerchandise.Auction GeneralMerchandise - Auction
GeneralMerchandise.ForSale GeneralMerchandise - ForSale
GeneralMerchandise.Wanted GeneralMerchandise - Wanted
Recruitment Recruitment
Recruitment.HelpNeeded Recruitment - HelpNeeded
Recruitment.HelpWanted Recruitment - HelpWanted
Recruitment.JobFair Recruitment - JobFair
Recruitment.RecruitmentServices Recruitment - RecruitmentServices
Transportation Transportation
Transportation.Aircraft Transportation - Aircraft
Transportation.Aircraft.JetPlane Transportation - Aircraft - JetPlane
Transportation.Aircraft.PropellerPlane Transportation - Aircraft - PropellerPlane
Transportation.Aircraft.Sailplane Transportation - Aircraft - Sailplane
Transportation.Auto Transportation - Auto
Transportation.Auto.Domestic Transportation - Auto - Domestic
Transportation.Auto.Import Transportation - Auto - Import
Transportation.Bicycle Transportation - Bicycle
Transportation.Bicycle.Domestic Transportation - Bicycle - Domestic
Transportation.Bicycle.Import Transportation - Bicycle - Import
Transportation.Bus Transportation - Bus
Transportation.Bus.Domestic Transportation - Bus - Domestic
Transportation.Bus.Import Transportation - Bus - Import
Transportation.Marinecraft Transportation - Marinecraft
Transportation.Marinecraft.Motorboat Transportation - Marinecraft - Motorboat
Transportation.Marinecraft.PersonalWaterCraft Transportation - Marinecraft - PersonalWaterCraft
Transportation.Marinecraft.Sailboat Transportation - Marinecraft - Sailboat
Transportation.Motorcycle Transportation - Motorcycle
Transportation.Motorcycle.Domestic Transportation - Motorcycle - Domestic
Transportation.Motorcycle.Import Transportation - Motorcycle - Import
Transportation.SUV Transportation - SUV
Transportation.SUV.Domestic Transportation - SUV - Domestic
Transportation.SUV.Import Transportation - SUV - Import
Transportation.Truck Transportation - Truck
Transportation.Truck.Domestic Transportation - Truck - Domestic
Transportation.Truck.Import Transportation - Truck - Import
Transportation.Van Transportation - Van
Transportation.Van.Domestic Transportation - Van - Domestic
Transportation.Van.Import Transportation - Van - Import
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Color Type

Type: AdsMLColorTypeCV

Context:

Purpose: Identifies colors for a print advertisement.

Restriction On: adsml:CodeRootType

Value Description
Black Black (only), also called Mono in some regions
BlackMetallic Black plus metallic(s) as listed in color name list
BlackMetallicSpot Black plus spot color(s) and metallic(s) as listed in color name list
BlackSpot Black plus spot color(s) as listed in color name list
BlackUnknownSpotCount Black plus an unknown number of spot colors to be provided later
FullColor Four (4) color ad, CMYK
FullColorMetallic Four (4) color ad, CMYK, plus metallic(s) as listed in color name list
FullColorMetallicSpot Four (4) color ad, CMYK, plus metallic(s) and spot(s) as listed in color name list
FullColorSpot Four (4) color ad, CMYK, plus spot(s) as listed in color name list
Metallic Metallic(s) as listed in color name list, no black or spot
MetallicSpot Metallic(s) and spot(s) as listed in color name list, no black
ProcessColor Specific process color(s) as listed in the color name list. If only the standard CMYK colors will be used it is recommended that you specify "FullColor" instead.
ProcessColorMetallic Process color(s) and metallic(s) as listed in the color name list. If only the standard CMYK colors will be used it is recommended that you specify "FullColorMetallic" instead.
ProcessColorMetallicSpot Process color(s), metallic(s) and spot(s) as listed in the color name list. If only the standard CMYK colors will be used it is recommended that you specify "FullColorMetallicSpot" instead.
ProcessColorSpot Process color(s) and spot(s) as listed in the color name list. If only the standard CMYK colors will be used it is recommended that you specify "FullColorSpot" instead.
Special Special color with description of actions to be followed in special requirements
Spot Spot color(s) as listed in color name list, no black or metallic
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Contact Role

Type: AdsMLContactRoleCV

Context:

Purpose: Identifies the role played by an AdsML 'contact'. It can be either an individual or group.

Restriction On: adsml:ContactRoleRootType

Value Description
AcceptingOfficial Accepting Official
AccountingDepartment Accounting Department
AccountSalesRepresentative Account Sales Representative
AccountsPayable Accounts Payable
AccountsPayableDepartment Accounts Payable Department
AccountsReceivable Accounts Receivable
AccountsReceivableDepartment Accounts Receivable Department
AdministrativeContractingOfficer Administrative Contracting Officer
Administrator Administrator
AdSales Ad Sales
AdTrafficManager Ad Traffic Manager
Advisor Advisor
AfterHoursContact After-Hours Contact
Agent Agent
AlternateContact Alternate Contact
AppointmentScheduler Appointment Scheduler
Appraiser Appraiser
ArtDirector Art Director
AttentionToParty Attention-to Party
Attorney Attorney
AuditingContact Auditing Contact
AuthorizedFinancialContact Authorized Financial Contact
AuthorizedNegotiator Authorized Negotiator
AuthorizedRepresentative Authorized Representative
AuthorizedSignature Authorized Signature
AutomatedClearinghouseContact Automated Clearinghouse (ACH) Contact
BillInquiryContact Bill Inquiry Contact
BrandManager Brand Manager
Broker Broker
BrokerContact Broker Contact
BusinessUnitManager Business Unit Manager
BuyerNameOrDepartment Buyer Name or Department
CEO Chief Executive Officer
Certifier Certifier
CFO Chief Financial Officer
ChairmanOfTheBoard Chairman of the Board
ChangedBy Changed By
ChangeOrderApprover Change Order Approver
CIO Chief Information Officer
Claimant Claimant
ClaimApprover Claim Approver
ClaimRecipient Claim Recipient
ClearinghouseContact Clearinghouse Contact
Collector Collector
ComplianceOfficer Compliance Officer
ComponentEngineer Component Engineer
ComputerSystemsContact Computer Systems Contact
ConfirmedWith Confirmed With
ContainerManager Container Manager
ContractContact Contract Contact
COO Chief Operating Officer
Coordinator Coordinator
CorporatePurchasingAgent Corporate Purchasing Agent
CostAndSchedule Coordinator Cost and Schedule Coordinator
Courier Courier
CustomerEngineer Customer Engineer
CustomerMaintenanceManager Customer Maintenance Manager
CustomerRelations Customer Relations
CustomerService Customer Service
DeliveryContact Delivery Contact
DeliveryInstructionsContact Delivery Instructions Contact
Development Development
Director Director
DivisionDirector Division Director
DivisionManager Division Manager
EDICoordinator EDI Coordinator
ElectronicSubmissionRecipient Electronic Submission Recipient
EmergencyContact Emergency Contact
EmergencyContactConsignee Emergency Contact-Consignee
EmergencyContactShipper Emergency Contact-Shipper
Engineer Engineer
Engineering Engineering
EnteredBy Entered By
Estimator Estimator
ExecutiveOfficer Executive Officer
ExecutiveVicePresident Executive Vice-President
Expeditor Expeditor
FAO For attention of ...
FinanceManager Finance Manager
ForwarderContact Forwarder Contact
FunctionalManager Functional Manager
GeneralContact General Contact
GraphicsDesigner Graphics Designer
HumanResources Human Resources
InformationContact Information Contact
Investigator Investigator
ITManager IT Manager
Licensee Licensee
LocalPurchasingAgent Local Purchasing Agent
MaintenanceContact Maintenance Contact
Manager Manager
Manufacturing Manufacturing
ManufacturingPlantContact Manufacturing Plant Contact
MarketingDepartment Marketing Department
MarketingDirector Marketing Director
MaterialsContact Materials Contact
MediaBuyer Media Buyer
MediaSystemsManager Media Systems Manager
MutuallyDefined Mutually Defined
NationalAgent National Agent
NationalSalesDirector National Sales Director
NewBusinessProcessing New Business Processing
NotificationContact Notification Contact
OfficeManager Office Manager
OfficeStaff Office Staff
Operations Operations
OrderContact Order Contact
OrderDepartment Order Department
OrderingOfficer Ordering Officer
Owner Owner
OwnerRepresentative Owner Representative
Packager Packager
Partner Partner
PayersClaimOffice Payers Claim Office
PerformanceEvaluationCommittee Performance Evaluation Committee
PersonnelDepartment Personnel Department
PlantManager Plant Manager
Preparer Preparer
PrepressProvider Prepress Provider
President President
PriceAdministration Price Administration
PrimaryControlPoint Primary Control Point
ProcessEngineer Process Engineer
Processor Processor
ProductionDepartment Production Department
ProductionManager Production Manager
ProductionRepresentative Production Representative
ProductionSupervisor Production Supervisor
ProductManager Product Manager
ProgramDirector Program Director
ProgramManager Program Manager
ProjectDirector Project Director
ProjectManager Project Manager
PrototypeCoordinator Prototype Coordinator
Provider Provider
PurchaseServiceProvider Purchase Service Provider
QualityAssuranceContact Quality Assurance Contact
QualityCoordinator Quality Coordinator
QualityInspector Quality Inspector
QualityManager Quality Manager
RateSupervisorOrClerk Rate Supervisor or Clerk
RebateOrChargebackContact Rebate/Chargeback Contact
ReceivingContact Receiving Contact
ReceivingDock Receiving Dock
Reception Reception
ReportAuthorizer Report Authorizer
ReportPreparer Report Preparer
Requestor Requestor
Respondant Respondant
ResponsiblePerson Responsible Person
ReviewOrRepricingContact Review/Repricing Contact
Sales Sales
SalesAdministration Sales Administration
SalesManager Sales Manager
SalesRepresentative Sales Representative
SalesRepresentativeOrDepartment Sales Representative or Department
ScheduleContact Schedule Contact
Secretary Secretary
ServiceManager Service Manager
ServiceOrderWriter Service Order Writer
ServiceOrganization Service Organization
ServiceTeam Service Team
ShipperContact Shipper Contact
ShippingDepartment Shipping Department
SpecialProgramContact Special Program Contact
Staff Staff
StudySubmitterContact Study Submitter Contact
SubmittingContact Submitting Contact
Supervisor Supervisor
SupplierContact Supplier Contact
SystemsAdministrator Systems Administrator
SystemsManager Systems Manager
TearsheetSupervisor Tearsheet Supervisor
TechnicalDepartment Technical Department
TechnicalMarketingRepresentative Technical Marketing Representative
TechnicalSupport Technical Support
ThirdPartyAdministratorContact Third-party Administrator (TPA) Contact
TrafficAdministrator Traffic Administrator
Transmitter Transmitter
Treasurer Treasurer
UltimateReceiver Ultimate Receiver
VicePresident Vice President
Warehouse Warehouse
Witness Witness
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Content Handling Instructions

Type: AdsMLContentHandlingInstructionsCV

Context: Materials delivery

Purpose: Specifies any special handling instructions in the context of materials delivery.

Restriction On: adsml:CodeRootType

Value Description
DoNotBend Do Not Bend
ExtractWithUseFolderNames Extract with folder names
Fragile Fragile materials
MagneticMedia Magnetic Media
SignatureRequired Signature required
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Contract Type

Type: AdsMLContractTypeCV

Context:

Purpose: Provides an indication of type of contract.

Restriction On: adsml:CodeRootType

Value Description
Annual Annual Contract
Flat Flat rate contract
GoodTilCancelled Good Until Cancelled
OneTime One-time use contract
RateCard Use rate card values
Special Special contract
Tiered Tiered rate contract
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Credit Card Type

Type: AdsMLCreditCardTypeCV

Context:

Purpose: Identifies major credit cards and their named derivatives.

Restriction On: adsml:CodeRootType

Value Description
Amex American Express
CarteBleue from VISA
Cirrus from MasterCard
DinersClub Diners Club
Discover Discover Card
Electron from VISA
Maestro from MasterCard
MasterCard MasterCard
Solo from Switch.
Switch from Maestro
Visa VISA
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Digital Media Type

Type: AdsMLDigitalMediaTypeCV

Context:

Purpose: Identifies the physical form for removable digital media.

Restriction On: adsml:CodeRootType

Notes:

Some of these values have been inspired by the enumerated values in the JDF Specification.

The following copyright is restricted to some or all of the values in this section.

External copyright:

Copyright (c) 2000-2004, International Cooperation for the Integration of Processes in Prepress, Press and Postpress (CIP4) with registered office in Zurich, Switzerland

Value Description
CD Recordable compact disc.
DAT Digital Audio Tape backup media.
DLT DLT backup media.
DVD DVD disc.
Exabyte Exabyte tape backup media
HardDrive Removable hard drive.
Jaz Jaz removable disk drive.
Optical Optical removable hard drive. Not CD or DVD.
Tape Other tape backup media.
ZIP Zip removable disk drive.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Encoding

Type: AdsMLEncodingCV

Context: Content transmission

Purpose: Identifies the type of content encoding used for an embedded or delivered object.

Restriction On: adsml:EncodingRootType

Notes:

Some of these values have been inspired by the enumerated values in the JDF Specification.

The following copyright is restricted to some or all of the values in this section.

External copyright:

Copyright (c) 2000-2004, International Cooperation for the Integration of Processes in Prepress, Press and Postpress (CIP4) with registered office in Zurich, Switzerland

Value Description
Base64 Base64 (See 'The Base16, Base32, and Base64 Data Encodings.' RFC 3548)
BinHex BinHex 4.0 (See 'MIME Content Type for BinHex Encoded Files.' RFC 1741)
MacBinary Combines the two forks of a Mac file.
QuotedPrintable Quoted-printable (See 'Multipurpose Internet Mail Extensions (MIME) Part One: Format of Internet Message Bodies' RFC 2045)
UUEncode email suitable binary.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Encryption Method

Type: AdsMLEncryptionMethodCV

Context: Content transmission

Purpose: Identifies the type of content encryption used for an embedded or delivered object.

Restriction On: adsml:EncryptionMethodRootType

Value Description
3DES Base on Data Encryption Standard (DES).
AES Advanced Encryption Standard (AES), also known as Rijndael, is a block cipher adopted as an encryption standard by the US government. (Available at http://csrc.nist.gov/publications/fips/fips197/fips-197.pdf.)
Blowfish Blowfish
OpenPGP OpenPGP Message Format (See 'OpenPGP Message Format' RFC 2440)
PGP PGP (Pretty Good Privacy)
PKCS1 PKCS1: RSA Cryptography Standard
PKCS10 PKCS10: Certification Request Syntax Standard
PKCS11 PKCS11: Cryptographic Token Interface Standard
PKCS12 PKCS12: Personal Information Exchange Syntax Standard
PKCS13 PKCS13: Elliptic Curve Cryptography Standard
PKCS15 PKCS15: Cryptographic Token Information Format Standard
PKCS2 PKCS2: (incorporated into PKCS1)
PKCS3 PKCS3: Diffie-Hellman Key Agreement Standard
PKCS4 PKCS4: (incorporated into PKCS1)
PKCS5 PKCS5: Password-Based Cryptography Standard
PKCS6 PKCS6: Extended-Certificate Syntax Standard
PKCS7 PKCS7: Cryptographic Message Syntax Standard
PKCS8 PKCS8: Private-Key Information Syntax Standard
PKCS9 PKCS9: Selected Attribute Types
PKI Public Key Infrastructure
RC4 RC4 stream cipher
SPKI Simple Public Key Infrastructure (See 'SPKI Requirements' RFC 2692 and 'SPKI Certificate Theory' RFC 2693)
X509v1 X.509 Version 1
X509v2 X.509 Version 2
X509v3 X.509 Version 3
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Error

Type: AdsMLErrorTypeCV

Context:

Purpose: Indicates the nature of the error(s) that has occurred in the administrative response messages.

Restriction On: adsml:CodeRootType

Value Description
AdsMLSchema Invalid AdsML schema
CatastrophicError Could not process document
CatastrophicItemError Could not process item within envelope
FailedSchemaValidation Failed schema validation
InvalidProfile Invalid profile
InvalidStructure Invalid structure
MissingRequiredData Missing required data
PPA Breaches PPA terms
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Financial Document Type

Type: AdsMLFinancialDocumentTypeCV

Context: Financials

Purpose: Specifies the type of financial document in the context of e-finances.

Restriction On: adsml:CodeRootType

Value Description
Credit Credit Notification
Debit Debit Notification
Invoice Invoice
Invoice.Adjusted Adjusted Invoice
Invoice.Consolidated Consolidated Invoice
Invoice.Credit Credit Invoice
Invoice.Prepaid Prepaid Invoice
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Financial Informational Line Code

Type: FinancialInformationalLineTypeCV

Context: Financials

Purpose: Provides information about the use of a particular financial line.

Restriction On: adsml:CodeRootType

Value Description
1 1 Month
120 120 Days
2 2 Months
3 3 Months
30 30 Days
60 60 Days
90 90 Days
BalanceForward Balance Forward
Current Current Net Amount
CurrentActivityTotal Total Current Ad Activity
CurrentBalance Net Balance Forward
Over120 Over 120 Days
Over3 Over 3 Months
PaymentReceived Payment Received
PaymentsSubtotal Total Payments Received
StartingBalance Starting Balance
UnappliedAmount Unapplied Amount
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Guarantee

Type: AdsMLGuaranteeCodeCV

Context:

Purpose: Indicates the guarantees that were requested.

Restriction On: adsml:CodeRootType

Value Description
Color Value(s) in Color.
Distribution Value(s) in Distribution.
Duration Value(s) in Duration
PlacementTarget Value(s) in PlacementTarget.
Position Value(s) in Position.
Pricing Value(s) in Pricing.
RunAsBooked The entire level of the message at which the GuaranteeCode is transmitted, e.g. an entire Order, PlacementGroup or Placement.
Scheduling Value(s) in Scheduling.
Size Value(s) in Size.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Item Format

Type: AdsMLFormatTypeCV

Context:

Purpose: Specifies the base format for an item in the AdsML Envelope.

Restriction On: adsml:CodeRootType

Value Description
AdsMLBookings AdsML Bookings
AdsMLFinancials AdsML E-Financials
AdsMLMaterials AdsML Materials
AdsMLMediaPack AdsML MediaPack
AdsMLProofOfPub AdsML Proof of Publication
AdTicket AdsML AdTicket
AdVenture AdVenture
CREST CREST(tm)
IfraAdConnexion Ifra adConnexion
JDF Job Definition Format
SpaceXML Specification for Publisher and Agency Communication Exchange (SPACE/XML) [XML version]
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Linkage Details Type

Type: LinkageDetailsTypeCV

Context:

Purpose: Provides sequence ad separation information.

Restriction On: adsml:CodeRootType

Value Description
EveryPage Place ads on every adjacent page
EverySecondPage Place ads on every second page
EveryThirdPage Place ads on every third page
UnspecifiedSeparatePages Place ads in sequence without specific separation
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Media Type Code

Type: AdsMLMediaTypeCodeCV

Context:

Purpose: Indicate form of media within the placement.

Restriction On: adsml:CodeRootType

Value Description
CableTV Cable TV
Cinema Cinema
DigitalSign Digital Signage
DirectMail Direct mail
Directory Directory style publication
DVD DVD and other recorded media
Email Newsletter/Email
Game Games Online and Other
Magazine Magazine style publication
MMS Multimedia message service
Mobile Mobile
Newspaper Newspaper style publication
Online Online
Outdoor Outdoor / billboard
Radio Radio
Search Search
SMS Short message service
TV TV
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Multiple Ad Content Handling

Type: AdsMLMultipleAdContentHandlingCV

Context:

Purpose: Indicates what the publisher should do with multiple sets of ad materials that are provided for the same booking.

Restriction On: adsml:CodeRootType

Value Description
ABSplit A/B split (run different ads in same location taking advantage of double-wide press characteristics.
AlternativeTo For situations when the content of an Ad is based on the outcome of an external event and several versions of it have been provided.
PartsOfThePlacement For example, when a double-page ad has been booked as one placement and the two pages are supplied as separate materials
RotatingCopy Typical in Online, where the placements 'rotate' through these.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Organization ID Class

Type: AdsMLOrganizationIDClassCV

Context: Party identifiers

Purpose: Identifies the source of a party's ID value.

Restriction On: adsml:IDLabelRootType

Value Description
AssignedByAdvertiser A unique identifier for a business entity that has been assigned by the advertiser.
AssignedByBookingParty A unique identifier for a business entity that has been assigned by the booking party.
AssignedByBuyer A unique identifier for a business entity that has been assigned by the buyer.
AssignedByBuyersAgent A unique identifier for a business entity that has been assigned by the buyer's agent.
AssignedByInvoicer A unique identifier for a business entity that has been assigned by the invoicer.
AssignedByMaterialsDeliverer A unique identifier for a business entity that has been assigned by the materials deliverer.
AssignedByMaterialsPreparer A unique identifier for a business entity that has been assigned by the materials deliverer.
AssignedByMaterialsProvider A unique identifier for a business entity that has been assigned by the materials provider.
AssignedByMaterialsReceiver A unique identifier for a business entity that has been assigned by the materials receiver.
AssignedByPayee A unique identifier for a business entity that has been assigned by the payee.
AssignedByPayer A unique identifier for a business entity that has been assigned by the payer.
AssignedByPublisher A unique identifier for a business entity that has been assigned by the publisher.
AssignedByRecipient A unique identifier for a business entity that has been assigned by the recipient.
AssignedBySeller A unique identifier for a business entity that has been assigned by the seller.
AssignedBySellersAgent A unique identifier for a business entity that has been assigned by the seller's agent.
AssignedBySendCopyToParty A unique identifier for a business entity that has been assigned by the send copy to party.
AssignedBySender A unique identifier for a business entity that has been assigned by the sender.
AssignedBySendToParty A unique identifier for a business entity that has been assigned by the send to party.
DUNS Issued by Dun and Bradstreet, a D-U-N-S® Number is a nine-digit unique identifier for a business entity.
IOTP A unique organisation identifier as defined by 'Internet Open Trading Protocol - IOTP Version 1.0', RFC 2801.
TPA A unique identifier for a business entity that trading partners have specified and/or agreed to use in their AdsML Process Partnership Agreement (PPA).
UCC Issued by Uniform Code Council, a UCC Company Prefix is a globally unique number used to uniquely identify a business entity.
URI A unique identifier for a business entity in the form of a Uniform Resource Identifier (URI), as defined by 'Uniform Resource Identifiers (URI):Generic Syntax', RFC 3986.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Other Communication Channel Type

Type: AdsMLOtherCommunicationChannelTypeCV

Context:

Purpose: Identifies other communications channels used in the context of materials delivery.

Restriction On: adsml:CodeRootType

Value Description
IM Instant Messaging
PrivateDirectory Private Directory
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Party Role

Type: AdsMLPartyRoleCV

Context: Any reference to a party.

Purpose: Identifies the role played by a party.

Restriction On: adsml:PartyRoleRootType

Value Description
Accounting Accounting
AccountOfAdvertiser Account of Advertiser
AccountOfDestinationParty Account of Destination Party
AccountOfOriginParty Account of Origin Party
Advertiser Advertiser
Agency Agent, Agency
BeneficialOwner Beneficial Owner
BilledFrom Billed From
Billing Billing
BillToParty Bill to Party
Broker Broker
Buyer Buying Party, Buyer
BuyingParty Buying Party (Purchaser) Agency of record
Consolidator Consolidator
Contact Contact
CorporateOffice Corporate Office
DelivererOfAdMaterial Deliverer of ad material
DesignerOfAdMaterial Designer of ad material
DoingBusinessAs Doing Business As
InsertPrinter Printer (of the insert)
InvoiceCopyParty Party to receive Memo of Invoice
InvoicersAccounting Invoicers Accounting
MaterialPreparer Material preparer
MaterialProvider Material provider
PayersAccounting Payers Accounting
PickupAddress Pick Up Address
Planner Planner
PreviousName Previous Name of Firm
Printer Printer
Provenance Provenance provider
Publisher Publisher
Sales Sales
SalesOffice Broker or Sales Office
SampleDestination Samples to be Returned To (For proofs or tearsheets)
Seller Seller
ServiceBureau Supplier/Manufacturer (Separator or service bureau)
ShipFrom Ship From
Shipper Company doing physical or electronic shipment of advertising material
ShipTo Ship To (Name of receiving company)
SoldTo Sold To (If Different From Bill To)
Subsidiary Subsidiary/Division
SurplusReturn Surplus return location
TaxRepresentative Tax Representative
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Payment Means

Type: AdsMLPaymentMeansCV

Context: Financials

Purpose: Specifies the method of payment in the context of e-invoice and e-payment.

Restriction On: adsml:CodeRootType

Value Description
BankDraft Bank Draft
BillingAccount Billing Account
Cash Cash
CCD CCD (NACHA Cash Concentration/Disbursement - Funds Transacted without Remittance Information)
CCDPlus CCD+(NACHA Cash Concentration/Disbursement - Funds Transacted Plus an 80 Record Remittance Detail)
Credit Credit
CreditAccount Credit Account
CreditCard Credit Card
CTP CTP (NACHA Corporate Trade Payment - Transaction Plus Remittance Detail in Fixed Format)
CTX CTX (NACHA Corporate Trade Exchange - Transaction Plus Remittance Detail in ANSI Standard Flexible Format)
Debited Debited
DirectDeposit Direct Deposit
ElectronicPaymentSystem Electronic Payment System
InKindPayment In Kind Payment
InvoicedSeparately Invoiced Separately
LetterOfCredit Letter of Credit
LockBox Lock Box
MoneyOrder Money Order
PayByCheck Pay By Check
PreviouslyCharged Previously Charged
PrivateNettingCheck Private Netting, Pay by Check
PrivateNettingWireTransfer Private Netting Agreement, Pay by Wire Transfer
SummaryAccount Summary Account
TravelersCheck Travelers Check
Waived Waived
WireTransfer Wire Transfer
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Payment Terms

Type: AdsMLPaymentTermsCV

Context: Financials

Purpose: Specifies terms of payment in the context of financials.

Restriction On: adsml:CodeRootType

Value Description
CashDiscountTermsApply Cash Discount Terms Apply
DiscountNotApplicable Discount Not Applicable
EndOfMonth End of Month (EOM)
FixedDate Fixed Date
FixedDateEarlyPaymentDiscountApplies Fixed Date Early Payment Discount Applies
FixedDateLatePaymentPenaltyApplies Fixed Date, Late Payment Penalty Applies
Instant Instant
Mixed Mixed
Net15Days Net due in 15 days
Net30Days Net due in 30 days
PaymentDueUponReceiptOfInvoice Payment Due Upon Receipt of Invoice
QuickPay Quick Pay
TenDaysAfterEndOfMonth 10 Days After End of Month (10 EOM)
TermsNotApplicable Terms not Applicable
TermsPreviouslyAgreedUpon Previously agreed upon (standard terms)
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Payment Terms Reference Event

Type: AdsMLPaymentTermsReferenceEventCV

Context: Financials

Purpose: Specifies an event in the context of financials when payment terms come into effect.

Restriction On: adsml:CodeRootType

Value Description
DeliveryDate Delivery Date
InvoiceDate Invoice Date
InvoiceTransmissionDate Invoice Transmission Date
InvoiceVerificationDate Invoice Verification Date
MutuallyDefined Mutually Defined
RunDate Run Date
SpecifiedDate Specified Date within Message
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Physical Item Type

Type: AdsMLPhysicalItemTypeCV

Context:

Purpose: Identifies what kind of physical item is being delivered.

Restriction On: adsml:CodeRootType

Value Description
Film Film materials
HardProof Hard (paper) proof
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Pickup Instructions Code

Type: AdsMLPickupInstructionsCV

Context: Bookings

Purpose: Define how a pickup should be performed

Restriction On: adsml:CodeRootType

Value Description
PickupAsIs Run existing ad
PickupWithChange Run ad with changes
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Placement In Book (Print)

Type: AdsMLPlacementInBookPrintCV

Context: Bookings

Purpose: Defines a placement within the publication or section.

Restriction On: adsml:CodeRootType

Value Description
Any Any place in book.
BackPage Back page / last page
BestPossiblePosition Best position available
Center Center of the product or other specified page grouping.
EarliestAvailable Earliest available position
FacingMatter Facing editorial matter
FarForward Far forward
FirstAdAfterSection First ad after section close
FirstAdInBook First ad in book
FirstAdInSection First ad in specified section
FirstFull First full page in section or classification
FrontHalf Front half of the product
FrontPage Front page
InsideBackPage Inside page prior to Back page / last page
LastAdBeforeSection Last ad before specified section start
LastFull Last full page in section or classification
LeadingInto Leading into section or sub-section
LeadingOutOf Leading out of section or sub-section
LeftHandPage Left hand page
RightHandPage Right hand page
ROM Any place in magazine.
ROP Any place in book.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Type: AdsMLPlacementLinkCV

Context: Bookings

Purpose: Specifies the nature of the association among one or more sets of linked placements.

Restriction On: adsml:CodeRootType

Value Description
Scatter Placement of the ads should occur 'randomly' within the specified criteria.
Sequence Placement of the ads should occur in a sequence within the specified criteria.
UmbrellaAd A placement is composed of other placements
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Placement Relationship Instructions Code

Type: AdsMLPlacementRelationshipCV

Context:

Purpose: Indicates what the publisher should do to link multiple placements of related ad content. Specified within the placement.

Restriction On: adsml:CodeRootType

Value Description
DontPublishTogether Placement of ads should occur such that they are not in the same general location.
GroupRepel Placement of ads should occur such that they are not in the same group.
HorizontallyAdjacent Specifies two ads to be placed horizontally adjacent to each other.
HorizontallyInside Specifies two ads to be placed horizontally adjacent to each other such that the non-anchor ad is inside of the anchor.
HorizontallyLeft Specifies two ads to be placed horizontally adjacent to each other such that the non-anchor ad is left of the anchor.
HorizontallyOutside Specifies two ads to be placed horizontally adjacent to each other such that the non-anchor ad is outside of the anchor.
HorizontallyRight Specifies two ads to be placed horizontally adjacent to each other such that the non-anchor ad is right of the anchor.
PartOf A placement is a part of another placement (a part of what is logically a bigger ad, for example an umbrella ad or two ads (not specified as double truck) that span the gutter)
PublishTogether A set of ads that must be published together, or not at all.
ScatterAd Specifies ads that are part of a scatter ad group.
SequenceAd Specifies ads that are part of a sequence ad group.
VerticallyAbove Specifies two ads to be placed vertically adjacent to each other such that the non-anchor ad is above the anchor.
VerticallyAdjacent Specifies two ads to be placed vertically adjacent to each other.
VerticallyBelow Specifies two ads to be place vertically adjacent to each other such that the non-anchor ad is below the anchor.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Position on Page (interactive)

Type: AdsMLPositionOnPageInteractiveCV

Context: Bookings

Purpose: Defines a position on a page within an interactive environment (e.g. top, left, center, etc.)

Restriction On: adsml:CodeRootType

Value Description
AboveScroll Above the initial page open scroll position
BelowScroll Below the initla page open scroll position
Left Left hand side of the page
Right Right hand side of the page
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Position on Page (print)

Type: AdsMLPositionOnPagePrintCV

Context: Bookings

Purpose: Defines a position on a page within a publication (e.g. top, left, center, etc.)

Restriction On: adsml:CodeRootType

Value Description
AbsolutePosition Absolute position on page based on supplied coordinates
BalancedDoubleTruck Balanced double truck ad. (Always has an odd number of columns.)
BottomOfColumn Bottom of column
BottomOfPage Bottom of page
CenterHorizontal Center (horizontal) of page
CenterIsland Center (vertical and horizontal) of page
CenterVertical Center (vertical) of page
Column Ad within specified column on page
Earpiece Earpiece position
Inside Closest to fold or gutter.
InsideEdge Inside (gutter) edge of page
LeftSideOfPage Left side of page
LowerLeftCorner Lower left corner of page
LowerRightCorner Lower right corner of page
Outside Closset to outside edge of page (farthest from gutter).
OutsideEdge Outside (open) edge of page
RightSideOfPage Right side of page
TopOfColumn Top of column
TopOfPage Top of page
UnbalancedDoubleTruck Unbalanced double truck. (need to specify left page column start and gutter counts a column.)
UnderHeader Under header of page/classification
UpperLeftCorner Upper left corner of page
UpperRightCorner Upper right corner of page
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Pre-Defined Period

Type: AdsMLSchedulingPeriodPrintCV

Context:

Purpose: Defines a type of insertion scheduling

Restriction On: adsml:CodeRootType

Value Description
April April
August August
Autumn Autumn
December December
February February
January January
July July
June June
March March
May May
November November
October October
September September
Spring Spring
Summer Summer
Winter Winter
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Preflight Test Results

Type: AdsMLPreflightTestResultsCV

Context: Materials management

Purpose: Identifies whether preflighting was done and if so what the high-level results were.

Restriction On: adsml:CodeRootType

Notes:

The values for the preflight status controlled vocabulary have been inspired by the enumerated values of the PreflightStatus attribute child of the ArtDeliveryIntent resource defined in the JDF Specification Release 1.2, Chapter 7 Resources, Section 7.1.2 ArtDeliveryIntent.

The following copyright is restricted to some or all of the values in this section.

External copyright:

Copyright (c) 2000-2004, International Cooperation for the Integration of Processes in Prepress, Press and Postpress (CIP4) with registered office in Zurich, Switzerland

Value Description
Errors Errors and possibly also Warnings
NoErrors No Errors and No Warnings
NotDone No preflighting performed
WarningsOnly Warnings Only
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Prepublication Proof Type

Type: AdsMLPrepublicationProofTypeCV

Context: Materials management

Purpose: Identifies the type of prepublication proof of an ad that has been requested or delivered

Restriction On: adsml:CodeRootType

Value Description
Digital Digital / electronic proof
Film Negative film proof
Print Paper proof on predetermined type of paper
Web Electronic proof on web.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Price Component

Type: AdsMLPriceComponentCV

Context: Booking and Financials

Purpose: Specifies a pricing component in the context of financials.

Restriction On: adsml:CodeRootType

Value Description
Advances Advances
AgencyCommission Agency Commission
AirTransportationCharge Air Transportation Charge
ArtBlowup Art Blowup
ArtReduction Art Reduction
Artwork Artwork
BasePrice Base Price
Bleed Bleed
BlindBox Blind Box
BlueBackgroundLine Blue Background Line
CashDiscount Cash Discount
Charge Charge
CheckCopies Check Copies
ColorArt Color Art
ColorCharge Color Charge
ColorSeparation Color Separation
Delivery Delivery
Discount Discount
DoubleBurn Double Burn
Engraving Engraving
ExtraSupplements Extra Supplements
FaxCharges Fax Charges
FinanceCharge Finance Charge
FlopArt Flop Art
FullPageDiscount Full Page Discount
GrossPrice Gross Price
HandlingService Handling Service
InferiorArt Inferior Art
InvoiceAdjustment Invoice Adjustment
LateOrderCharge Late Order Charge
LayoutOrDesign Layout / Design
LetterOfCreditProcessing Letter of Credit Processing
Logos Logos
MailingPostageCost Mailing - Postage Cost
MailingService Fee Mailing - Service Fee
MessengerService Messenger Service
MinimumGuarantee Minimum Guarantee
MultiplePrePrintDiscount Multiple PrePrint Discount
NetPrice Net Price
OutOfZonePickupOrDelivery Out of Zone Pick-up or Delivery
PhotoCompositionCharges Photo Composition Charges
PickupAndDelivery Pick-up and Delivery
PickupCharge Pick-up Charge
Postage Postage
PostageCharge Postage Charge
PremiumCharge Premium Charge
PremiumPositionCharge Premium Position Charge
PriorBalance Prior Balance
Production Production
ProductionCharge Production charge
ProfessionalFees Professional Fees
PromotionalDiscount Promotional Discount
ProofAndComposition Proof & Composition
RedistributionAllowance Redistribution Allowance
ReductionPrepalletizedCargo Reduction Prepalletized Cargo
RepeatAd Repeat Ad
RepeatAdOfDaily Repeat Ad of Daily
RepeatAdOfSunday Repeat Ad of Sunday
ReturnedArt Returned Art
Reverse Reverse
Rework Rework
SetUp Set-up
Slicks Slicks
SMCProduction SMC Production
Spadea Spadea
SpecialDelivery Special Delivery
SpecialHandlingService Special Handling Service
SpecialPickup Special Pickup
StampFee Stamp Fee
Tax Tax
TearSheets Tear Sheets
ThickBoard Thick Board
ToningOrScreening Toning / Screening
TotalCharges Total Charges
TotalDiscount Total Discount
Velox Velox
VoiceResponse Voice Response
VolumeIssue Discount Volume / Issue Discount
VolumeYearDiscount Volume / Year Discount
WideCharges Wide Charges
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Price Type

Type: AdsMLPriceTypeCV

Context:

Purpose: Defines the type of price specified

Restriction On: adsml:CodeRootType

Value Description
AlternatePrice Alternate price
Confirmed Confirmed price
ContractPrice Contract price
DiscountPrice Discount price
Estimated Estimated price
NotToExceed Price not to exceed predetermined amount
PromotionPrice Promotional price
QuotedPrice Quoted price
RateCardPrice Rate card price
SpecialPrice Special price
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Proof of Publication Type

Type: AdsMLProofOfPublicationTypeCV

Context: AdsML Bookings

Purpose: Specifies the type of published product proof requested. Used only in bookings.

Restriction On: adsml:CodeRootType

Value Description
Affidavit Affidavit asserting that publication occurred
Digital.FullPublication Digital copy of the entire publication containing this ad (voucher copy)
Digital.Tearsheet Digital copy of ad in context
PerformanceInformation Performance information as relevant to the performance criteria in the booking.
Physical.FullPublication Paper copy of the entire publication containing this ad (voucher copy)
Physical.Tearsheet Paper copy of ad in context
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Rate Card Status

Type: AdsMLRatecardStatusCV

Context:

Purpose: Provides an the current status of the rate card. Either a changeable work in progress or a final document.

Restriction On: adsml:CodeRootType

Value Description
Active Current active rate card.
Epired Rate card has expired. For information only.
Preliminary Preliminary version of rate card. Values may change.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Reason for Denial Code

Type: AdsMLDenialCodeCV

Context:

Purpose: Specifies reason for refusing to accept an AdsML request message such as a booking, financial document, or materials delivery.

Restriction On: adsml:CodeRootType

Value Description
AdContentNotFound Ad content not found or not accessable
BadCredit Bad credit
DeadlinePassed Deadline passed
DuplicateInvoice Duplicate invoice
DuplicateOrder Duplicate order
InvalidAddress Invalid address data
InvalidContentProperties Invalid materials ContentProperties
InvalidData Invalid data or metadata
InvalidPeriod Invalid period
InvalidReferenceData Invalid reference data
InvalidTransaction Invalid transaction
InventoryUnavailable Inventory not available
InvoicedServiceNotRequested Invoiced service not requested
InvoicedServicesNotPerformedAsRequested Invoiced services not performed as requested
InvoicedServicesNotReceived Invoiced service(s) not received
MissingRequiredMetadata Missing required metadata
OverCreditLimit Over current credit limit
PreflightResultsNotAcceptable Information in preflight report indicates contents are not acceptable for publication
UnknownAccount Unknown account
UnknownParty Unknown party
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Recurrence Pattern Code

Type: AdsMLRecurrencePatternCodeCV

Context: Bookings scheduling

Purpose: Indicates the type of recurrence (e.g. Daily, Weekly)

Restriction On: adsml:CodeRootType

Value Description
Annual Occurs annually
Daily Occurs daily
EveryFourWeeks Occurs every four weeks on specified days(s), lunar month
EveryTwoMonths Occurs every other month on specified day(s)
EveryTwoWeeks Occurs every other week on specified day(s)
Fridays Occurs on Fridays
Holidays Occurs on holidays
Mondays Occurs on Mondays
Monthly Occurs monthly
Quarterly Occurs quarterly
Saturdays Occurs on Saturdays
SemiAnnual Occurs semi-annually
Sundays Occurs on Sundays
Thursdays Occurs on Thursdays
Tuesdays Occurs on Tuesdays
Wednesdays Occurs on Wednesdays
Weekdays Occurs on weekdays
WeekdaysPlusSaturdays Occurs on weekdays plus Saturdays
Weekends Occurs on weekends
Weekly Occurs weekly
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Rendering Type

Type: AdsMLRenderingTypeCV

Context:

Purpose: Identifies what kind of rendering being delivered

Restriction On: adsml:CodeRootType

Value Description
Digital Digital image
Formatted Formatted content
HighRes High resolution image
LowRes Low resolution image
Physical Physical / hard copy format for image
PrePublicationProof Pre-publication digital or hard proof
Semiformatted Semi-formatted content
Thumbnail Thumbnail size image
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Response Conditions

Type: AdsMLResponseConditionsCV

Context: Bookings business transactions, including TermsOfAcceptance

Purpose: Indicates any conditions on acceptance of a previous bookings request that may have been specified

Restriction On: adsml:CodeRootType

Value Description
AcceptedAsRequestedByBuyer Information as presented has been accepted by the buyer
AcceptedWithChangesBySeller Changed information as presented has been accepted by the seller
AcceptedWithClarificationsBySeller Information presented has been substantially accepted by the seller with some details changed in order to achieve the buyer's goals.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Retrieval Instructions Code

Type: AdsMLRetrievalInstructionsCV

Context: Materials delivery

Purpose: Indicates the retrieval method

Restriction On: adsml:CodeRootType

Value Description
CollectedByRecipient Information is to be collected (downloaded) by the intended recipient
CreatedByRecipient Information is to be created by the intended recipient
DeliveredToRecipient Information is to be delivered (uploaded) to the intended recipient
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Section Code

Type: AdsMLSectionCodeCV

Context: Bookings

Purpose: Defines a placement physical / logical section within the overall publication. The sections are intended to be generic and can be either real or virtual.

Restriction On: adsml:CodeRootType

Value Description
Any Any section in book.
Auto Automotive
Business Business/economy
Calendar Calendar
Classified Classified
Editorial Editorial
Education Education
Entertainment Entertainment
Family Family
Food Food
Garden Garden
Lifestyle Lifestyle
MainNews Main news
MetroLocal Metro, local
NationalNews National news
Obituary Obituary
Opinion Opinion
PublicNotice Public notices
RealEstate Real estate
Recruitment Recruitment
Sports Sports
Travel Travel
TVListings TV listings
ViewStyle View / Style
WorldNews World news
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Statistics Type Code

Type: AdsMLStatisticsTypeCodeCV

Context:

Purpose: Specifies the type of statistics being delivered

Restriction On: adsml:CodeRootType

Value Description
Audience Audience statistics
Circulation Circulation statistics
Distribution Distribution statistics
Households Household statistics
Readership Readership statistics
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Status Code

Type: AdsMLStatusCodeCV

Context:

Purpose: Specifies a generic set of status codes whose exact role will be determined by context

Restriction On: adsml:CodeRootType

Value Description
Accepted Processing has completed with an outcome that the recipient considers acceptable
BeingProcessed Currently executing; processing of the information is underway.
Cancelled Processing was cancelled.
Failed Processing failed to complete due to technical errors. An unsuccessful outcome - the recipient is unable to process the materials.
OnHold Processing is on hold pending issue resolution.
Pending Pending execution; processing of information has not yet begun.
Received Message received; processing of information has not yet begun.
Rejected Processing has completed with an unsuccessful outcome and the recipient rejects the information.
Succeeded Processing succeeded.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Status Qualifier (Materials)

Type: AdsMLStatusQualifierMaterialsCV

Context:

Purpose: Specifies a set of status qualifier codes for use in AdsMLMaterials messages whose exact role will be determined by context

Restriction On: adsml:CodeRootType

Value Description
AccessError Unable to access the content file by the specified delivery channel; unable to initiate transfer. Reasons include factors such as: incorrect authentication information (username and password), broken link (file doesn't exist), etc.
BookInfoConflict The content information does not mirror the information in the booking information associated with that content.
DeliveryError A delivery problem has prevented a materials delivery from completing successfully.
FileCorrupted The content file is corrupted and so cannot be processed.
FileExtractionError The content file could not be extracted. For example, due to a decoding or decryption problem.
MediaDamaged The media on which the content file is stored is damaged and so cannot be accepted.
PartialDelivery One or more of the specified delivery(ies) failed to complete successfully.
PartialRenderings One or more of the rendering(s) comprising the delivery failed to be successfully processed.
PreflightError Preflighting has revealed a mismatch between the content file and the technical specifications the file should conform to.
RenderingError A problem with a content file has prevented a materials delivery from successfully completing processing.
TPAMismatch Processing has revealed a mismatch between the content file and/or the delivery specifications the materials delivery should conform to as specified in the Trading Partner Agreement (TPA).
TransferError Unable to complete the content file delivery due to errors encountered while delivery was in progress. For example, protocol dependent errors (HTTP 500), connection reset, insufficient space on disk to complete delivery.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Targeting Type Code

Type: AdsMLTargetingTypeCodeCV

Context: Delivery

Purpose: Indicates the type of targeting within a distribution. Used in the CodeList element in a Target structure.

Restriction On: adsml:CodeRootType

Value Description
DeliveryArea Named physical area (North, South, Downtown)
DeliveryClass Named group of delivery types (Home, Newstand, TMC, differentiate from Demographic which could also include apartments, SingleFamilyDwelling)
Demographic Partition based on demographic characteristics
Edition Partition based on edition specification
Region Partition based on an editorial region, generally a subset of an edition
ZipPostalCode Partition based on zip or postal code specification
Zone Partition based on an advertising zone, usually the smallest selectable advertising area
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Tax Type

Type: AdsMLTaxTypeCV

Context: Financials

Purpose: Specifies a tax component in the context of financials.

Restriction On: adsml:CodeRootType

Value Description
Assessment Assessment
BusinessPrivilegeTax Business Privilege Tax
CitySalesTax City Sales Tax
CityTax City Tax
CountyOrParishSalesTax County/Parish Sales Tax
DefaultLaborTax Default Labor Tax
EnergyTax Energy Tax
EnvironmentalTax Environmental Tax
EquipmentTax Equipment Tax
FederalExciseTax Federal Excise Tax
FederalGSTOnGoods Federal Value-added Tax (GST) on Goods
FederalGSTOnServices Federal Value-added Tax (GST) on Services
FederalTax Federal Tax
GoodsAndServicesTax Goods and Services Tax
GrossReceiptsTax Gross Receipts Tax
HazardousWasteTax Hazardous Waste Tax
LicenseTax License Tax
LocalSalesTax Local Sales Tax (All Applicable Sales Taxes by Taxing Authority Below the State Level)
LocalTaxNotSalesTax Local Tax (Not Sales Tax)
MaterialTax Material Tax
MetropolitanTransitTax Metropolitan Transit Tax
MinimumTax Minimum Tax
MiscellaneousStateTax Miscellaneous State Tax
MunicipalTax Municipal Tax
MutuallyDefined Mutually Defined
OtherTaxes Other Taxes
PostThresholdTax Post Threshold Tax
PreThresholdTax Pre-threshold Tax
PublicHealthAndEducationTax Public Health and Education Tax
SalesTax Sales Tax
SecondaryPercentageTax Secondary Percentage Tax
StateAndLocalSalesTax State and Local Sales Tax
StateAndLocalTax State and Local Tax
StateExciseTax State Excise Tax
StateOrProvincialTax State/Provincial Tax
StateOrProvincialTaxOnGoods State or Provincial Tax on Goods
StateOrProvincialTaxOnServices State or Provincial Tax on Services
StateSalesTax State Sales Tax
Surtax Surtax
Tax Tax
ThresholdTax Threshold Tax
TotalTaxes Total Taxes
VAT Value Added Tax (VAT)
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Taxation Status

Type: AdsMLTaxationStatusCV

Context: This applies only to party information. It does not currently apply to price components.

Purpose: Specifies the taxation status of a particular party. This applies only to party information. It does not currently apply to price components.

Restriction On: adsml:CodeRootType

Value Description
Exempt Exempt
Lower Lower
NonTaxable NonTaxable
Standard Standard
Taxable Taxable
Zero Zero
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Tearsheet Type

Type: AdsMLTearsheetTypeCodeCV

Context: Proof of Publication

Purpose: Specifies the tearsheet representation that demonstrates the context of the ad as published.

Restriction On: adsml:CodeRootType

Value Description
AdInContext The ad with some context around it. Amount of context is at the discretion of the provider.
AdOnly Only the ad with out any context. May also be used for an ad proof. Note this code should be used for preprint advertising.
ClassifiedH-J Classified ad text including H & J and line endings. Should also include graphics and logos. Note that AdInContext should be used if the ad is shown in context. AdOnly can be used if there is not requirement to indicate that the ad is a classified ad.
ClassifiedTextOnly Classified ad text only. May include markup information and line endings.
FullCopy The ad in the context of a full (complete with possible exception of inserts) copy of the publication in which it appeared.
FullPage The ad in the context of a complete page or screen.
PageWithBackingPage The ad in the context of a complete page along with the complete backing page.
PageWithFacingAndBackingPage The ad in the context of a complete page along with the complete facing and backing pages.
PageWithFacingPage The ad in the context of a complete page along with the complete facing page.
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Unit of Measure (Generic)

Type: AdsMLUnitOfMeasureCV

Context: Physical ad sizes (generic)

Purpose: Specifies the unit of measure

Restriction On: adsml:CodeRootType

Value Description
actions number of actions taken
AgateLine height of space in agate lines
animationLength maximum duration (in seconds) that a rich media format ad will be exposed
cicero Cicero (4.55 mm, 12 ptDidot)
clicks number of times a user clicked a link
clickThroughs number of times a user clicked a link
cm centimeters
cm2 square centimeters
ColumnCentimeters area of ad space in centimeters by columns (SCC)
ColumnInches area of ad space in inches by columns
ColumnMillimeters area of ad space in millimeters by columns
columns width of ad space in columns, publisher specific
customers number of customers acquired
day day
fileSize file size (in kilobytes)
fileWeight file size (in kilobytes) include the type e.g. flash, images
frequencyCapDaily maximum number of times each day a user will be exposed to a particular superstitial ad on a site
frequencyControlCap maximum number of times a user will be exposed to a superstitial ad during each visit to a site
ft feet
ft2 square feet
g mass of item in grams
gsm mass of paper in g/m2
hours duration of ad in hours
impression served ad
inch inches
inch2 square inches
insertion insertion
keywords number of keywords purchased
kg mass of item in kilograms
lbs mass of item in pounds
leads number of leads acquired
lines height of ad space in lines, publisher specific
m meters
m2 square meters
minutes duration of ad in minutes
mm millimeters
mm2 square millimeters
month month
numberOfLinks number of clickable links within the ad
orders number of orders taken
oz mass of item in ounces
pages height or width of ad space in pages
PagesHardcopy number of pages in a single insert
pica height or width of space in picas (12 points)
piece pieces to be delivered
pixel screen dot (picture element), used for interactive / online advertising
pt height or width in printing points
ptAmericanPrinter American Printers point (1/72.27000072)
ptDidot Didot point (1/67.55818249 of an inch (roughly), 0.014802056 inches, or 0.3759722222 millimeters
ptPostscript Postscript(tm) point (1/72 in)
referrals number of referrals
registrations number of times a user registered their details
sales number of sales made
salesvalue value of sales
seconds duration of ad in seconds
timeBetweenAds number of seconds between exposures of a superstitial ad to a user
units units
visitors Number of visiters (differs from customers)
year year
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Unit of Measure (Interactive)

Type: AdsMLUnitOfMeasureInteractiveCV

Context: Physical ad sizes for interactive ads

Purpose: Specifies the unit of measure

Restriction On: adsml:CodeRootType

Value Description
actions number of actions taken
animationLength maximum duration (in seconds) that a rich media format ad will be exposed
clicks number of times a user clicked a link
clickThroughs number of times a user clicked a link
cm centimeters
cm2 square centimeters
customers number of customers acquired
day day
fileSize file size (in kilobytes)
fileWeight file size (in kilobytes) include the type e.g. flash, images
frequencyCapDaily maximum number of times each day a user will be exposed to a particular superstitial ad on a site
frequencyControlCap maximum number of times a user will be exposed to a superstitial ad during each visit to a site
hours duration of ad in hours
impression served ad
inch inches
inch2 square inches
keywords number of keywords purchased
leads number of leads acquired
minutes duration of ad in minutes
mm millimeters
mm2 square millimeters
month month
numberOfLinks number of clickable links within the ad
orders number of orders taken
pixel screen dot (picture element), used for interactive / online advertising
referrals number of referrals
registrations number of times a user registered their details
sales number of sales made
salesvalue value of sales
seconds duration of ad in seconds
timeBetweenAds number of seconds between exposures of a superstitial ad to a user
visitors Number of visiters (differs from customers)
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Unit of Measure (Print)

Type: AdsMLUnitOfMeasurePrintCV

Context: Physical ad sizes for print ads

Purpose: Specifies the unit of measure

Restriction On: adsml:CodeRootType

Value Description
AgateLine height of space in agate lines
cicero Cicero (4.55 mm, 12 ptDidot)
cm centimeters
cm2 square centimeters
ColumnCentimeters area of ad space in centimeters by columns (SCC)
ColumnInches area of ad space in inches by columns
ColumnMillimeters area of ad space in millimeters by columns
columns width of ad space in columns, publisher specific
ft feet
ft2 square feet
g mass of item in grams
gsm mass of paper in g/m2
inch inches
inch2 square inches
insertion insertion
kg mass of item in kilograms
lbs mass of item in pounds
lines height of ad space in lines, publisher specific
m meters
m2 square meters
mm millimeters
mm2 square millimeters
oz mass of item in ounces
pages height or width of ad space in pages
PagesHardcopy number of pages in a single insert
pica height or width of space in picas (12 points)
piece pieces to be delivered
pixel screen dot (picture element), used for interactive / online advertising
pt height or width in printing points
ptAmericanPrinter American Printers point (1/72.27000072)
ptDidot Didot point (1/67.55818249 of an inch (roughly), 0.014802056 inches, or 0.3759722222 millimeters
ptPostscript Postscript(tm) point (1/72 in)
units units
year year
-0- Null / empty value or value not known. To be used only when the containing element is required.

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Other Controlled Vocabularies


ISO Country Codes

Type: ISOCountryCodeCV

Context:

Purpose: Specifies country name abbreviations

Restriction On: adsml:CodeRootType

Notes:

These values are based on the 2-letter codes from the ISO 3166 Country Code standard.

Value Description
AD Andorra
AE United Arab Emirates
AF Afghanistan
AG Antigua and Barbuda
AI Anguilla
AL Albania
AM Armenia
AN Netherlands Antilles - Deprecated
AO Angola
AQ Antarctica
AR Argentina
AS American Samoa
AT Austria
AU Australia
AW Aruba
AX Aland Islands
AZ Azerbaijan
BA Bosnia and Herzegovina
BB Barbados
BD Bangladesh
BE Belgium
BF Burkina Faso
BG Bulgaria
BH Bahrain
BI Burundi
BJ Benin
BL Saint Barthelemy
BM Bermuda
BN Brunei Darussalam
BO Bolivia
BQ Bonaire, Saint Eustatius and Saba
BS Bahamas
BT Bhutan
BV Bouvet Island
BW Botswana
BY Belarus
BZ Belize
CA Canada
CC Cocos (Keeling) Islands
CD Congo, The Democratic Republic of the
CF Central African Republic
CG Congo
CH Switzerland
CI Cote D'ivoire (Ivory Coast)
CK Cook Islands
CL Chile
CM Cameroon
CN China
CO Colombia
CR Costa Rica
CS Czechoslovakia (no longer exists) - Deprecated
CU Cuba
CV Cape Verde
CW Curacao
CX Christmas Island
CY Cyprus
CZ Czech Republic
DE Germany
DJ Djibouti
DK Denmark
DM Dominica
DO Dominican Republic
DZ Algeria
EC Ecuador
EE Estonia
EG Egypt
EH Western Sahara
ER Eritrea
ES Spain
ET Ethiopia
FI Finland
FJ Fiji
FK Falkland Islands (Malvinas)
FM Micronesia
FO Faroe Islands
FR France
FX France, Metropolitan - Deprecated
GA Gabon
GB United Kingdom (Great Britain)
GD Grenada
GE Georgia
GF French Guiana
GG Guernsey
GH Ghana
GI Gibraltar
GL Greenland
GM Gambia
GN Guinea
GP Guadeloupe
GQ Equatorial Guinea
GR Greece
GS South Georgia and the South Sandwich Islands
GT Guatemala
GU Guam
GW Guinea-Bissau
GY Guyana
HK Hong Kong
HM Heard and McDonald Islands
HN Honduras
HR Croatia
HT Haiti
HU Hungary
ID Indonesia
IE Ireland
IL Israel
IM Isle of Mann
IN India
IO British Indian Ocean Territory
IQ Iraq
IR Islamic Republic of Iran
IS Iceland
IT Italy
JE Jersey
JM Jamaica
JO Jordan
JP Japan
KE Kenya
KG Kyrgyzstan
KH Cambodia
KI Kiribati
KM Comoros
KN St. Kitts and Nevis
KP Korea, Democratic People's Republic of
KR Korea, Republic of
KW Kuwait
KY Cayman Islands
KZ Kazakhstan
LA Lao People's Democratic Republic
LB Lebanon
LC Saint Lucia
LI Liechtenstein
LK Sri Lanka
LR Liberia
LS Lesotho
LT Lithuania
LU Luxembourg
LV Latvia
LY Libyan Arab Jamahiriya
MA Morocco
MC Monaco
MD Moldova, Republic of
ME Montenegro
MF Saint Martin (French Part)
MG Madagascar
MH Marshall Islands
MK Macedonia, The Former Yugoslav Republic of
ML Mali
MM Myanmar
MN Mongolia
MO Macau
MP Northern Mariana Islands
MQ Martinique
MR Mauritania
MS Monserrat
MT Malta
MU Mauritius
MV Maldives
MW Malawi
MX Mexico
MY Malaysia
MZ Mozambique
NA Namibia
NC New Caledonia
NE Niger
NF Norfolk Island
NG Nigeria
NI Nicaragua
NL Netherlands
NO Norway
NP Nepal
NR Nauru
NU Niue
NZ New Zealand
OM Oman
PA Panama
PE Peru
PF French Polynesia
PG Papua New Guinea
PH Philippines
PK Pakistan
PL Poland
PM St. Pierre and Miquelon
PN Pitcairn
PR Puerto Rico
PS Palestinian Territory, Occupied
PT Portugal
PW Palau
PY Paraguay
QA Qatar
RE Reunion
RO Romania
RS Serbia
RU Russian Federation
RW Rwanda
SA Saudi Arabia
SB Solomon Islands
SC Seychelles
SD Sudan
SE Sweden
SG Singapore
SH Saint Helena, Ascension and Tristan da Cunha
SI Slovenia
SJ Svalbard and Jan Mayen Islands
SK Slovakia
SL Sierra Leone
SM San Marino
SN Senegal
SO Somalia
SR Suriname
ST Sao Tome and Principe
SV El Salvador
SX Saint Maarten (Dutch Part)
SY Syrian Arab Republic
SZ Swaziland
TC Turks and Caicos Islands
TD Chad
TF French Southern Territories
TG Togo
TH Thailand
TJ Tajikistan
TK Tokelau
TL Timor-Leste
TM Turkmenistan
TN Tunisia
TO Tonga
TR Turkey
TT Trinidad and Tobago
TV Tuvalu
TW Taiwan, Province of China
TZ Tanzania, United Republic of
UA Ukraine
UG Uganda
UM United States Minor Outlying Islands
US United States of America
UY Uruguay
UZ Uzbekistan
VA Vatican City State (Holy See)
VC Saint Vincent and the Grenadines
VE Venezuela, Bolivarian Republic of
VG British Virgin Islands
VI United States Virgin Islands
VN Viet Nam
VU Vanuatu
WF Wallis and Futuna Islands
WS Samoa
YE Yemen
YT Mayotte - Deprecated
YU Yugoslavia
ZA South Africa
ZM Zambia
ZR Zaire - Deprecated
ZW Zimbabwe
ZZ Unknown or unspecified country
-0- Null / empty value or value not known. To be used only when the containing element is required.

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ISO Currency Code

Type: ISOCurrencyCodeCV

Context:

Purpose: Specifies currency name abbreviations

Restriction On: adsml:CurrencyCodeRootType

Notes:

These values are based on the ISO 4217 Currency Code standard.

Value Description
AED United Arab Emirates, Dirhams
AFN Afghanistan, Afghanis
ALL Albania, Leke
AMD Armenia, Drams
ANG Netherlands Antilles, Guilders (also called Florins)
AOA Angola, Kwanza
ARS Argentina, Pesos
AUD Australia, Dollars
AWG Aruba, Guilders (also called Florins)
AZN Azerbaijan, Manats
BAM Bosnia and Herzegovina, Convertible Marka
BBD Barbados, Dollars
BDT Bangladesh, Taka
BGN Bulgaria, Leva
BHD Bahrain, Dinars
BIF Burundi, Francs
BMD Bermuda, Dollars
BND Brunei Darussalam, Dollars
BOB Bolivia, Bolivianos
BOV Bolivia, Mvdol
BRL Brazil, Brazil Real
BSD Bahamas, Dollars
BTN Bhutan, Ngultrum
BWP Botswana, Pulas
BYR Belarus, Rubles
BZD Belize, Dollars
CAD Canada, Dollars
CDF Congo/Kinshasa, Congolese Francs
CHE Switzerland, WIR Euro
CHF Switzerland, Francs
CHW Switzerland, WIR Franc
CLF Chile, Unidades de fomento
CLP Chile, Pesos
CNY China, Yuan Renminbi
COP Colombia, Pesos
COU Chile, Unidad de valor real
CRC Costa Rica, Colones
CSD Serbia, Dinars - Deprecated
CUC Cuba, Peso Convertable
CUP Cuba, Pesos
CVE Cape Verde, Escudos
CYP Cyprus, Pounds - Deprecated
CZK Czech Republic, Koruna
DJF Djibouti, Francs
DKK Denmark, Kroner
DOP Dominican Republic, Pesos
DZD Algeria, Algeria Dinars
EGP Egypt, Pounds
ERN Eritrea, Nakfa
ETB Ethiopia, Birr
EUR Euro Member Countries, Euro
FJD Fiji, Dollars
FKP Falkland Islands (Malvinas), Pounds
GBP United Kingdom, Pounds
GEL Georgia, Lari
GGP Guernsey, Pounds - Deprecated
GHS Ghana, Cedis
GIP Gibraltar, Pounds
GMD Gambia, Dalasi
GNF Guinea, Francs
GTQ Guatemala, Quetzales
GYD Guyana, Dollars
HKD Hong Kong, Dollars
HNL Honduras, Lempiras
HRK Croatia, Kuna
HTG Haiti, Gourdes
HUF Hungary, Forint
IDR Indonesia, Rupiahs
ILS Israel, New Shekels
IMP Isle of Man, Pounds - Deprecated
INR India, Rupees
IQD Iraq, Dinars
IRR Iran, Rials
ISK Iceland, Kronur
JEP Jersey, Pounds - Deprecated
JMD Jamaica, Dollars
JOD Jordan, Dinars
JPY Japan, Yen
KES Kenya, Shillings
KGS Kyrgyzstan, Soms
KHR Cambodia, Riels
KMF Comoros, Francs
KPW Korea (North), Won
KRW Korea (South), Won
KWD Kuwait, Dinars
KYD Cayman Islands, Dollars
KZT Kazakhstan, Tenge
LAK Laos, Kips
LBP Lebanon, Pounds
LKR Sri Lanka, Rupees
LRD Liberia, Dollars
LSL Lesotho, Maloti
LTL Lithuania, Litai
LVL Latvia, Lati
LYD Libya, Dinars
MAD Morocco, Dirhams
MDL Moldova, Lei
MGA Madagascar, Ariary
MKD Macedonia, Denars
MMK Myanmar (Burma), Kyats
MNT Mongolia, Tugriks
MOP Macau, Patacas
MRO Mauritania, Ouguiyas
MTL Malta, Liri - Deprecated
MUR Mauritius, Rupees
MVR Maldives (Maldive Islands), Rufiyaa
MWK Malawi, Kwachas
MXN Mexico, Pesos
MYR Malaysia, Ringgits
MZN Mozambique, Meticais
NAD Namibia, Dollars
NGN Nigeria, Nairas
NIO Nicaragua, Gold Cordobas
NOK Norway, Krone
NPR Nepal, Nepal Rupees
NZD New Zealand, Dollars
OMR Oman, Rials
PAB Panama, Balboa
PEN Peru, Nuevos Soles
PGK Papua New Guinea, Kina
PHP Philippines, Pesos
PKR Pakistan, Rupees
PLN Poland, Zlotych
PYG Paraguay, Guarani
QAR Qatar, Rials
RON Romania, Leu
RSD Serbian, Dollar
RUB Russia, Rubles
RWF Rwanda, Rwanda Francs
SAR Saudi Arabia, Riyals
SBD Solomon Islands, Dollars
SCR Seychelles, Rupees
SDD Sudan, Dinars - Deprecated
SDG Sudan, Pound
SEK Sweden, Kronor
SGD Singapore, Dollars
SHP Saint Helena, Pounds
SIT Slovenia, Tolars - Deprecated
SKK Slovakia, Koruny - Deprecated
SLL Sierra Leone, Leones
SOS Somalia, Shillings
SPL Seborga, Luigini - Deprecated
SRD Suriname, Dollars
STD Sa Tome and Principe, Dobras
SVC El Salvador, Colones
SYP Syria, Pounds
SZL Swaziland, Emalangeni
THB Thailand, Baht
TJS Tajikistan, Somoni
TMM Turkmenistan, Manats - Deprecated
TMT Turkmenistan, New Manats
TND Tunisia, Dinars
TOP Tonga, Pa'anga
TRL Turkey, Liras - Deprecated
TRY Turkey, Liras
TTD Trinidad and Tobago, Dollars
TVD Tuvalu, Tuvalu Dollars - Deprecated
TWD Taiwan, New Dollars
TZS Tanzania, Shillings
UAH Ukraine, Hryvnia
UGX Uganda, Shillings
USD United States of America, Dollars
UYU Uruguay, Pesos
UZS Uzbekistan, Sums
VEB Venezuela, Bolivares - Deprecated
VEB Venezuela, Fuerte
VND Viet Nam, Dong
VUV Vanuatu, Vatu
WST Samoa, Tala
XAF Communaute Financiere Africaine BEAC, Francs
XAG Silver, Ounces
XAU Gold, Ounces
XCD East Caribbean Dollars
XDR International Monetary Fund (IMF) Special Drawing Rights
XOF Communaute Financiere Africaine BCEAO, Francs
XPD Palladium, Ounces
XPF Comptoirs Francais du Pacifique Francs
XPT Platinum, Ounces
YER Yemen, Rials
ZAR South Africa, Rand
ZMK Zambia, Kwacha
ZWL Zimbabwe, Zimbabwe Dollars
-0- Null / empty value or value not known. To be used only when the containing element is required.

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