DUNS 11-222-3333 Washington Post DUNS 44-555-6789 MediaAgency washingtonpostads.com:2009-01-01:2009GeneralAdRates:2.1 2009GeneralAdRates:2 2009-01-01 2009 General Ad Rates 2009-01-01 2009-12-31 Active DUNS 11-222-3333 Washington Post Media Bookings Voice 202-334-7642 http://www.washingtonpostads.com/ Advertising Web Site washingtonpostads.com:2009-01-01:WP WP The Washington Post Newspaper Newspaper The Washington Post has the highest weekly reach of any medium in Washington: 43% of Washington metro market adults read The Post daily; 57% read it on Sunday. What’s more, when you feature your message in The Washington Post, your ad will appear in one of the world’s most respected newspapers. The Post has been awarded journalism’s highest honors for its local, national and international news coverage. http://www.washingtonpost.com/ The Washington Post http://www.washpost.com/index.shtml About Washington Post English Washington Post Media Daily Circulation Weekdays Total circulation, weekdays 666434 2007-04-01 2007-05-01 ABC Audit, 2007 Circulation Sundays 2007-04-01 2007-05-01 ABC Audit, 2007 AvgIssueReadership Average Issue Readership DMA Designated Market Area Weekdays 1599900 2008-05-01 2008-05-15 Scarborough 2008, Release 1 AvgIssueReadership Average Issue Readership DMA Designated Market Area Sundays 2171200 2008-05-01 2008-05-15 Scarborough 2008, Release 1 AvgIssueReadership Average Issue Readership Washington Metro Market Washington Metro Market Weekdays 1599900 2008-05-01 2008-05-15 Scarborough 2008, Release 1 AvgIssueReadership Average Issue Readership Washington Metro Market Washington Metro Market Sundays 2171200 2008-05-01 2008-05-15 Scarborough 2008, Release 1 USD washingtonpostads.com:2009-01-01:ABC1 Full-Run Advertising Rates - Space All positions are at the publisher’s option. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisement has been published. The Washington Post will seek to comply with position requests and other stipulations that appear on insertion orders. OpenSpace AllPublications 856 ColumnInches Display Weekdays Saturdays OpenSpace AllPublications 1198 ColumnInches Display Sundays washingtonpostads.com:2009-01-01:ABC3 Full-Run Advertising Rates - Dollar Volume Discount Rates All positions are at the publisher’s option. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisement has been published. The Washington Post will seek to comply with position requests and other stipulations that appear on insertion orders. The following rates are based on gross contract year spending (before any commissions) across Washington Post Media products and all premiums (position and color included). An annual agreement must be signed in advance. Full-run advertising running on Thanksgiving Day is subject to a 15% surcharge on both space and premiums. GC1W AllPublications 642.00 ColumnInches Display Weekdays Saturdays USD 175000 month 12 GC1S AllPublications 905 ColumnInches Display Sundays USD 175000 month 12 GC2W AllPublications 629 ColumnInches Display Weekdays Saturdays USD 300000 month 12 GC2S AllPublications 886 ColumnInches Display Sundays USD 300000 month 12 TDPLUS Thanksgiving Day Premium 15% 15.00 Space Premiums Surcharge applies to space and premiums Thanksgiving Thanksgiving Day washingtonpostads.com:2009-01-01:ABC-FPFR Full Page Frequency Rates Revenue under these agreements counts toward fulfillment of Dollar Volume Discount agreements. The following rates apply to signed annual agreements. BS-12-P-W Broadsheet, 12 pages AllPublications 575 ColumnInches columns 6 inch 21 12 insertion Month 12 Weekdays Saturdays BS-12-P-S Broadsheet, 12 pages AllPublications 813 ColumnInches columns 6 inch 21 12 insertion Month 12 Sundays BS-24-P-W Broadsheet, 24 pages AllPublications 549.00 ColumnInches columns 6 inch 21 24 insertion Month 12 Weekdays Saturdays BS-24-P-S Broadsheet, 24 pages, Sundays AllPublications 779 ColumnInches columns 6 inch 21 24 insertion Month 12 Sundays A full broadsheet page in The Washington Post is 6 columns x 21 inches washingtonpostads.com:2009-01-01:ABC-MFS Monthly Frequency Schedule Revenue under these agreements counts toward fulfillment of Dollar Volume Discount agreements. The following rates apply to signed annual agreements. The required insertions must run each week for a minimum of 4 consecutive weeks. There is a 2 column-inch minimum and up to a 65 column-inch maximum. All insertions must be the same size. Different copy is allowed but must be for the same product. MFS-2IW 2 insertions per week AllPublications 521.00 ColumnInches ColumnInches 2 ColumnInches 65 Weekdays Saturdays 2 insertion Week 1 The required insertions must run each week for a minimum of 4 consecutive weeks. MFS-2IS 2 insertions per week AllPublications 650 ColumnInches ColumnInches 2 ColumnInches 64 Sundays 2 insertion Week 1 The required insertions must run each week for a minimum of 4 consecutive weeks. MFS-3IW 3 insertions per week AllPublications 487 ColumnInches ColumnInches 2 ColumnInches 64 Weekdays Saturdays 3 insertion Week 1 The required insertions must run each week for a minimum of 4 consecutive weeks. MFS-3IS 3 insertions per week AllPublications 617 ColumnInches ColumnInches 2 ColumnInches 64 Sundays 3 insertion Week 1 The required insertions must run each week for a minimum of 4 consecutive weeks. washingtonpostads.com:2009-01-01:ABC123 Full-Run Premium Position Charges Early Pages A2, A3, or A5 AllPublications 206.00 ColumnInches Display A A2 A3 A5 Weekdays Saturdays Early2 Pages A4, or A6 to A11 AllPublications 158.00 ColumnInches Display A A4 A6 A7 A8 A9 A10 A11 Weekdays Saturdays BackPage Back Page (Flat Rate) AllPublications 28386.00 Display columns 6 inch 18 FullColor A BackPage Weekdays Saturdays Premium includes both position and color charges. AgencyCommission -15.00 Agency Commission of 15% is allowed on space, color premiums and position charges to recognised advertising agencies only. There will be a penalty charged for all ads cancelled or killed after the applicable deadline specified in The Washington Post Media Ad Book. The charge will be 10% of the price of the cancelled ad (had it run). No cash discount. Payment of account is not dependent on receipt of tearsheet. Credit Policies • Credit is extended to agencies with established accounts with The Washington Post. • Payment is due on or before the 15th of the month following publication, except for political or issueoriented advertising, or ads placed by foreign governments, which must be paid in advance. • Accounts are payable in U.S. dollars. Drafts should be made payable to The Washington Post and should include your Washington Post advertising account number. Wire Transfers Please send wire transfers to SunTrust Bank, Attention: Wire Transfer Department. Also include the following: • Beneficiary: The Washington Post • Phone number: 202-334-7815 • Your advertising account number with The Washington Post • The Washington Post’s account number • The Washington Post’s ABA routing number Account numbers and Washington Post information can be obtained through your Washington Post Account Manager. The physical address for the bank is SunTrust Bank, 25 Park Place, Atlanta, GA 30303. All advertising is accepted subject to the terms and conditions and specifications of The Washington Post. For complete terms, conditions and specifications please refer to The Washington Post Media Ad Book or washingtonpostads.com, in addition to the information contained on this rate card. The rates contained in this document are subject to change.