<?xml version="1.0" encoding="UTF-8"?>
<!-- 
Version 4 (2009-05-29)
Updated namespace and the AdsMLMaterials/@adsml:schemaVersion to '2.5.0' to conform to AdsMLMaterials Version 2.5.
Updated AdsMLBookings import to use Version 2.5. 
Version 3 (2008-03-28)
Updated to change the AdsMLMaterials/@adsml:schemaVersion to '2.0.0' as per version of AdsML Materials 2.0.
Version 2 (2007-10-10)
Updated from AdsMLMaterials 1.0 AS to use 2.0 PS.
Version 1 (2007-04-16)
Note: A schema location is provided in this sample, but must not be used in production messages.

AdsML User Extension Schema example - Instance XML file.

-->
<!-- 
SCENARIO: A User Extension Schema for AdsMLMaterials to allow the use of publisher-specific values in artwork messages sent between an artwork provider (creative services) and a publisher (NY Herald).

In this example, the AdsMLMaterials namespace has been specified as the default namespace of the instance file as per AdsML best practice for namespace use. The user-defined 'extensions' have been associated with a 'nyherald' namespace prefix. User-defined values can be easily seen and identified in the sample by this namespace prefix, therefore.

User extensions ave been used to record (1) additional delivery metadata properties, specifying these as User Defined Properties (UDP) using the adsml:Properties extension mechanism  (see end of the AdContent content model), and (2) a specific set of just 2 color code values, 'Black' and 'FullColor' (see adsml-bo:ColorType/adsml:CodeValue).
-->
<AdsMLMaterials xmlns="http://www.adsml.org/adsmlmaterials/2.5" xmlns:adsml-bo="http://www.adsml.org/adsmlbookings/2.5" xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0" xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0" xmlns:adsml="http://www.adsml.org/typelibrary/2.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:nyherald="http://www.nyherald.com/adsml-extensions" xsi:schemaLocation="http://www.nyherald.com/adsml-extensions AdsML-User-Extension-Schema-Example.xsd" adsml:systemsID="AdBuilder v2.0" adsml:transmissionSequence="123" adsml:transmissionID="creativeservices.com:2009-05-08:1023" adsml:firstTransmissionDateTime="2009-05-08T12:31:47-05:00" adsml:schemaVersion="2.5.0" adsml:transmissionDateTime="2009-05-08T12:31:47-05:00" adsml:sendCount="1" adsml:transmissionStatus="Production" adsml:administrativeResponseRequired="true">
	<!-- The materials provider "Creative Services" sends the materials delivery message directly to the publisher "New York Herald"-->
	<adsml:Header>
		<!-- Contact information is included in case there is an IT-related problem with the AdsML message. -->
		<adsml:TransmissionFrom>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>78-678-3313</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Creative Services</adsml:Name>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml:ContactRoleRootType">ProductionSupervisor</adsml:Role>
				<adsml:Name>Alan Jones</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>212-555-1217</adsml:PhoneNumber>
					<adsml:AreaCode>212</adsml:AreaCode>
					<adsml:SubscriberNo>5551217</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.PhysicalAddress>
					<adsml:Street>200 Bleeker</adsml:Street>
					<adsml:ZipPostalCode>10003</adsml:ZipPostalCode>
					<adsml:City>New York</adsml:City>
					<adsml:StateProvince>New York</adsml:StateProvince>
					<adsml:CountryName>United States</adsml:CountryName>
				</adsml:CommunicationChannel.PhysicalAddress>
			</adsml:Contact>
		</adsml:TransmissionFrom>
		<adsml:TransmissionTo>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>23-234-2345</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>New York Herald</adsml:Name>
		</adsml:TransmissionTo>
	</adsml:Header>
	<AdMaterial messageCode="AM-M" adsml:messageID="creative.com:2009-05-08:1234-1" adsml:messageClass="BusinessTransaction" adsml:messageAssembledTime="2009-05-08T12:31:47-05:00" adsml:messageHeaderLine="Full Page UAC Roadster Ad for Main News Back Page">
		<MaterialsIdentifier>creativeservices.com:2009-05-08:X90876502</MaterialsIdentifier>
		<!-- Booking information from the related Ad Reservation request is inserted. It includes the advertiser and brand, the publication, insertion period, ad production details, and placement. -->
		<BookingInformation>
			<adsml-bo:BookingReference>adbuyers.com:2009-05-08:123-100</adsml-bo:BookingReference>
			<PlacementInformation.NewspaperMagazine>
				<adsml-bo:PlacementReference>adbuyers.com:2009-05-08:123-100-01</adsml-bo:PlacementReference>
				<adsml:Campaign>
					<adsml:CodeValue>October 2009 SUV Campaign</adsml:CodeValue>
				</adsml:Campaign>
				<adsml-bo:AdvertiserBrand>
					<adsml:Advertiser>
						<adsml:Identifier>
							<adsml:IDLabel>DUNS</adsml:IDLabel>
							<adsml:IDValue>34-345-3456</adsml:IDValue>
						</adsml:Identifier>
						<adsml:Name>United Auto Corporation</adsml:Name>
						<adsml:Contact>
							<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">NationalSalesDirector</adsml:Role>
							<adsml:Name>Reginald Cartelle</adsml:Name>
							<adsml:CommunicationChannel.Phone adsml:priority="1">
								<adsml:Type>Voice</adsml:Type>
								<adsml:PhoneNumber>212-555-1220</adsml:PhoneNumber>
								<adsml:AreaCode>212</adsml:AreaCode>
								<adsml:SubscriberNo>5551220</adsml:SubscriberNo>
							</adsml:CommunicationChannel.Phone>
						</adsml:Contact>
					</adsml:Advertiser>
					<adsml-bo:Brand>
						<adsml:Name>SUV Roadster</adsml:Name>
					</adsml-bo:Brand>
				</adsml-bo:AdvertiserBrand>
				<adsml:DescriptionLine>Full Page UAC Roadster Ad for Main News Back Page</adsml:DescriptionLine>
				<Publication>
					<adsml-bo:PublicationCode>
						<adsml:CodeList>AP PubCodes</adsml:CodeList>
						<adsml:CodeValue>NYNYH</adsml:CodeValue>
					</adsml-bo:PublicationCode>
					<adsml:Name>New York Herald</adsml:Name>
				</Publication>
				<InsertionPeriod>
					<adsml-bo:ScheduleEntryIdentifier>adbuyers.com:2009-05-08:123-100-0_2009-05-08</adsml-bo:ScheduleEntryIdentifier>
					<adsml-bo:FirstPossibleTime>2009-05-08</adsml-bo:FirstPossibleTime>
					<adsml-bo:LastPossibleTime>2009-05-08</adsml-bo:LastPossibleTime>
					<adsml-bo:EventCount>1</adsml-bo:EventCount>
				</InsertionPeriod>
				<adsml-bo:DistributionTarget>
					<adsml-bo:Targeting>
						<adsml-bo:Target>
							<adsml-bo:Code>
								<adsml:CodeList>Edition</adsml:CodeList>
								<adsml:CodeValue>NY Herald Evening Edition</adsml:CodeValue>
							</adsml-bo:Code>
						</adsml-bo:Target>
					</adsml-bo:Targeting>
				</adsml-bo:DistributionTarget>
				<ProductionDetail.NewspaperMagazine>
					<adsml-bo:Size>
						<adsml-bo:AdSizeCode>
							<adsml:CodeList>NY Herald Rate Card</adsml:CodeList>
							<adsml:CodeValue>Full Page Broadsheet</adsml:CodeValue>
						</adsml-bo:AdSizeCode>
						<adsml-bo:Width>
							<adsml:UnitOfMeasure>columns</adsml:UnitOfMeasure>
							<adsml:Value>6</adsml:Value>
						</adsml-bo:Width>
						<adsml-bo:Height>
							<adsml:UnitOfMeasure>inch</adsml:UnitOfMeasure>
							<adsml:Value>21</adsml:Value>
						</adsml-bo:Height>
					</adsml-bo:Size>
					<!-- User extensions have been used to specify (1) user-specific color for the ad. -->
					<adsml-bo:Colors>
						<adsml-bo:ColorType>
							<adsml:CodeValue xsi:type="nyherald:ColorTypesCV">ProcessColor</adsml:CodeValue>
						</adsml-bo:ColorType>
					</adsml-bo:Colors>
					<adsml-bo:Positioning>
						<adsml-bo:PrimaryPositioning>
							<adsml-bo:PlacementInBook>
								<adsml-bo:SectionCode>
									<adsml:CodeValue xsi:type="adsml-cv:AdsMLSectionCodeCV">MainNews</adsml:CodeValue>
								</adsml-bo:SectionCode>
								<adsml-bo:PlacementCode>
									<adsml:CodeValue xsi:type="adsml-cv:AdsMLPlacementInBookPrintCV">BackPage</adsml:CodeValue>
								</adsml-bo:PlacementCode>
							</adsml-bo:PlacementInBook>
						</adsml-bo:PrimaryPositioning>
						<adsml-bo:CuttablePosition>false</adsml-bo:CuttablePosition>
					</adsml-bo:Positioning>
				</ProductionDetail.NewspaperMagazine>
			</PlacementInformation.NewspaperMagazine>
		</BookingInformation>
		<!-- Materials were prepared by a designer at Creative Services. Contact information is provided in case the materials need to be corrected. -->
		<adsml:MaterialsPreparerParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>78-678-3313</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Creative Services</adsml:Name>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">GraphicsDesigner</adsml:Role>
				<adsml:Name>Judith Small</adsml:Name>
				<adsml:CommunicationChannel.Phone>
					<adsml:Usage>
						<adsml:CodeValue>Mobile</adsml:CodeValue>
					</adsml:Usage>
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>646-555-1234</adsml:PhoneNumber>
					<adsml:AreaCode>646</adsml:AreaCode>
					<adsml:SubscriberNo>5551234</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
			</adsml:Contact>
		</adsml:MaterialsPreparerParty>
		<!-- The Ad Traffic Manager at "Creative Services" is listed so the receiving party has someone to follow up with in case the materials need to be resent. -->
		<adsml:DeliveringParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>78-678-3313</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Creative Services</adsml:Name>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">AdTrafficManager</adsml:Role>
				<adsml:Name>Jonathan Davids</adsml:Name>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>dj@il.creative.com</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
				<adsml:CommunicationChannel.Phone>
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>212-555-1717</adsml:PhoneNumber>
					<adsml:AreaCode>212</adsml:AreaCode>
					<adsml:SubscriberNo>5551717</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
			</adsml:Contact>
		</adsml:DeliveringParty>
		<!-- The intended receiver is the publisher -->
		<adsml:MaterialsRecipientParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>23-234-2345</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>New York Herald</adsml:Name>
		</adsml:MaterialsRecipientParty>
		<AdContent>
			<adsml:DescriptionLine>Full Page UAC Roadster Ad for Main News Back Page.</adsml:DescriptionLine>
			<!-- 	The digital ad file is a PDF file. The publisher does not require any preflight test results. -->
			<Rendering>
				<RenderingIdentifier>creativeservices.com:2009-05-08:NYH:09789696-001</RenderingIdentifier>
				<RenderingType>
					<adsml:CodeValue>PDF</adsml:CodeValue>
				</RenderingType>
				<adsml:DescriptionLine>PDF file </adsml:DescriptionLine>
				<adsml:ContentProperties>
					<adsml:MIMEType>application/pdf</adsml:MIMEType>
					<adsml:Format adsml:version="2003">PDF/X-3</adsml:Format>
					<adsml:ContentSizeInBytes>4988928</adsml:ContentSizeInBytes>
					<adsml:FileName>NYH_09890696.pdf</adsml:FileName>
				</adsml:ContentProperties>
			</Rendering>
			<!-- PDF ad file will be accessed via FTP from "AdsOverAmerica," a third party delivery service. The http address, user login, and delivery file ID are provided in the CommunicationChannel element. -->
			<Delivery>
				<RenderingReference>creativeservices.com:2009-05-08:NYH:09789696-001</RenderingReference>
				<DeliveryIdentifier>aoa.com:2009-05-08:CSA612345</DeliveryIdentifier>
				<ThirdPartyServiceProvider>
					<adsml:Name>AdsOverAmerica</adsml:Name>
					<TrackingID>CSA612345</TrackingID>
				</ThirdPartyServiceProvider>
				<MaterialsAvailableDateTime>2009-05-08T12:30:00-05:00</MaterialsAvailableDateTime>
				<DigitalDelivery>
					<adsml:CommunicationChannel.Other>
						<adsml:Type>
							<adsml:CodeValue>Internet Delivery Service</adsml:CodeValue>
						</adsml:Type>
						<adsml:Specification>
							<adsml:Value>http://www.aoa.com</adsml:Value>
							<adsml:Label>Delivery Service Web Address</adsml:Label>
						</adsml:Specification>
						<adsml:Specification>
							<adsml:Value>NYNYH</adsml:Value>
							<adsml:Label>AOA Publication Code/Login</adsml:Label>
						</adsml:Specification>
						<adsml:Specification>
							<adsml:Value>CSA612345</adsml:Value>
							<adsml:Label>Delivery File ID</adsml:Label>
						</adsml:Specification>
					</adsml:CommunicationChannel.Other>
				</DigitalDelivery>
			</Delivery>
			<!-- User extensions have been used to add user-defined delivery metadata to AdContent using an adsml:Property element. The delivery is identified as a 'pull' by the recipient. That is, the recipient needs to follow the delivery instructions and log-in in order to retrieve the artwork file. -->
			<adsml:Properties>
				<adsml:Property xsi:type="nyherald:DeliveryFlag">Pull</adsml:Property>
			</adsml:Properties>
		</AdContent>
	</AdMaterial>
</AdsMLMaterials>

