<?xml version="1.0" encoding="UTF-8"?>
<!--Sample XML file provided by the IAB to demonstrate their ad order format, which is under development as of 2009. 
	==>This is not an AdsML sample.<== 
	The information in this message was ported to AdsML format in sample message 11-1_AdOrder-IAB.xml-->
<InsertionOrder xmlns="http://ns.iab.net" xmlns:ebm="http://ns.ebizformedia.com">
	<IABMessageHeader>
		<ebm:AAAA-Values>
			<ebm:SchemaName>IAB_ProposalCommon</ebm:SchemaName>
			<ebm:SchemaVersion>0.9</ebm:SchemaVersion>
			<ebm:Media>Interactive</ebm:Media>
			<ebm:BusinessObject>Proposal</ebm:BusinessObject>
			<ebm:Action>Create</ebm:Action>
			<ebm:UniqueMessageID>{00000000-0000-0000-0000-000000001234}</ebm:UniqueMessageID>
		</ebm:AAAA-Values>
		<CreatingSystem>CNET Order Management System</CreatingSystem>
		<CreatedDate>2008-03-17</CreatedDate>
	</IABMessageHeader>
	<Advertiser>
		<Role>Advertiser</Role>
		<PrimaryID idOwner="AAAA registry">
			<IdValue>2F9C0543-71CC-41bc-B7C6-59CD4047C624</IdValue>
		</PrimaryID>
		<OtherID idOwner="Cnet Salesforce.com">
			<IdValue>0013000000JB7bG</IdValue>
		</OtherID>
		<Name>Netflix</Name>
		<PrimaryContact>
			<IABTypeOfContact>Primary</IABTypeOfContact>
			<PersonName>
				<GivenName>John</GivenName>
				<FamilyName>Smith</FamilyName>
			</PersonName>
		</PrimaryContact>
	</Advertiser>
	<Agency>
		<Role>Agency</Role>
		<PrimaryID idOwner="AAAA registry">
			<IdValue>2F9C0543-71CC-41bc-B7C6-59CD4047C629</IdValue>
		</PrimaryID>
		<Name>OMD Digital</Name>
		<Address>
			<CountryCode>US</CountryCode>
			<PostalCode>10010</PostalCode>
			<Region>NY</Region>
			<Municipality>New York</Municipality>
			<DeliveryAddress>
				<AddressLine>200 Madison Ave.</AddressLine>
			</DeliveryAddress>
		</Address>
		<PrimaryContact>
			<Use>business</Use>
			<InternetEmailAddress>kelly.green@omd.com</InternetEmailAddress>
			<IABTypeOfContact>Primary</IABTypeOfContact>
			<PersonName>
				<GivenName>Kelly</GivenName>
				<FamilyName>Green</FamilyName>
			</PersonName>
			<Title>Sr. Media Planner</Title>
		</PrimaryContact>
		<OtherContacts>
			<Use>business</Use>
			<InternetEmailAddress>meghan.lewis@omd.com</InternetEmailAddress>
			<PostalAddress xmlns="http://ns.iab.net">
				<CountryCode>US</CountryCode>
				<PostalCode>10010</PostalCode>
				<Region>NY</Region>
				<Municipality>New York</Municipality>
				<DeliveryAddress>
					<AddressLine>200 Madison Ave.</AddressLine>
				</DeliveryAddress>
			</PostalAddress>
			<IABTypeOfContact>Billing</IABTypeOfContact>
			<PersonName>
				<GivenName>Meghan</GivenName>
				<FamilyName>Lewis</FamilyName>
			</PersonName>
			<Title>Sr. Media Planner</Title>
		</OtherContacts>
	</Agency>
	<Publisher>
		<Role>Publisher</Role>
		<Name>CNET Networks</Name>
		<PrimaryID idOwner="AAAA registry">
			<IdValue>A0D151AD-DE9A-484b-A8AB-68F05E82C356</IdValue>
		</PrimaryID>
		<PrimaryContact>
			<Use>business</Use>
			<Telephone>
				<FormattedNumber>(310) 555-1212</FormattedNumber>
			</Telephone>
			<InternetEmailAddress>andrew.brown@cnet.com</InternetEmailAddress>
			<IABTypeOfContact>Primary</IABTypeOfContact>
			<PersonName>
				<GivenName>Andrew</GivenName>
				<FamilyName>Brown</FamilyName>
			</PersonName>
			<Title>Senior Salesperson</Title>
		</PrimaryContact>
		<PropertyName>Cnet.com</PropertyName>
		<PropertyName>Gamespot</PropertyName>
	</Publisher>
	<CampaignReferenceInfo>
		<DocumentName>Netflix Blu-Ray Awareness Campaign</DocumentName>
		<CampaignId idOwner="OMD Digital - Media Visor">
			<IdValue>1234</IdValue>
		</CampaignId>
		<DocumentSender>
			<FormattedName>Kelly Green</FormattedName>
		</DocumentSender>
		<SentDate>
			<Date>2008-03-21</Date>
			<Time>14:20:00.0Z</Time>
		</SentDate>
	</CampaignReferenceInfo>
	<OrderName>Blu-Ray Awareness Campaign</OrderName>
	<OrderID idOwner="Cnet order management system">
		<IdValue>6789</IdValue>
	</OrderID>
	<OrderDetails>
		<StartDate>
			<Date>2008-04-01</Date>
		</StartDate>
		<EndDate>
			<Date>2008-05-31</Date>
		</EndDate>
		<Notes>Approved by Kelly Green</Notes>
		<TotalUnits>200000</TotalUnits>
		<GrossCost currency="USD">3529.41</GrossCost>
		<NetCost currency="USD">3000.00</NetCost>
		<AgencyDiscount>
			<Description>Agency Commission</Description>
			<Percent>15</Percent>
		</AgencyDiscount>
		<LineItems>
			<MediaDetails>
				<MediaID idOwner="CNET Order System">
					<IdValue>1001</IdValue>
				</MediaID>
				<PlacementState>Add</PlacementState>
				<Name>CNET Reviews Landing Page (300x250)</Name>
				<StartDate>
					<Date>2008-04-01</Date>
				</StartDate>
				<EndDate>
					<Date>2008-05-31</Date>
				</EndDate>
				<AdType>Rich Media</AdType>
				<Width>300</Width>
				<Height>250</Height>
				<Targeting>
					<Audience>
						<Type>Behavioral Targeting</Type>
						<Value>Tech Savvy</Value>
					</Audience>
					<Context>
						<Type>Property</Type>
						<Value>CNET.com</Value>
					</Context>
					<Context>
						<Type>Section</Type>
						<Value>Editorial Reviews</Value>
					</Context>
					<Delivery>
						<Type>Day Of Week</Type>
						<Value>Tue, Wed, Thu, Fri, Sat</Value>
					</Delivery>
				</Targeting>
				<CostMethod>CPM</CostMethod>
				<UnitDetail>
					<Type>Impression</Type>
					<NumberRequested>100000</NumberRequested>
					<GrossPrice>11.7647</GrossPrice>
					<NetPrice>10.0000</NetPrice>
					<RateCardPrice>16.00</RateCardPrice>
				</UnitDetail>
				<GrossCost>1176.47</GrossCost>
				<NetCost>1000.00</NetCost>
				<RateCardCost>1600.00</RateCardCost>
				<IsGuaranteed>true</IsGuaranteed>
				<IsMakegood>false</IsMakegood>
			</MediaDetails>
			<ServingDetails>
				<IntendedAdServer>DFA</IntendedAdServer>
				<IntendedRichMedia>Pointroll BadBoy</IntendedRichMedia>
			</ServingDetails>
		</LineItems>
		<LineItems>
			<MediaDetails>
				<MediaID idOwner="CNET Order System">
					<IdValue>1002</IdValue>
				</MediaID>
				<PlacementState>Add</PlacementState>
				<Name>Gamespot Homepage Leaderboard (728x90)</Name>
				<StartDate>
					<Date>2008-04-01</Date>
				</StartDate>
				<EndDate>
					<Date>2008-04-15</Date>
				</EndDate>
				<AdType>Standard</AdType>
				<Width>728</Width>
				<Height>90</Height>
				<Targeting>
					<Context>
						<Type>Property</Type>
						<Value>Gamespot.com</Value>
					</Context>
					<Context>
						<Type>Section</Type>
						<Value>Homepage</Value>
					</Context>
					<Delivery>
						<Type>Day Of Week</Type>
						<Value>Tue, Wed, Thu, Fri, Sat</Value>
					</Delivery>
				</Targeting>
				<CostMethod>CPM</CostMethod>
				<UnitDetail>
					<Type>Impression</Type>
					<NumberRequested>100000</NumberRequested>
					<GrossPrice>23.5294</GrossPrice>
					<NetPrice>20.0000</NetPrice>
					<RateCardPrice>28.00</RateCardPrice>
				</UnitDetail>
				<GrossCost>2352.94</GrossCost>
				<NetCost>2000.00</NetCost>
				<RateCardCost>2800.00</RateCardCost>
				<IsGuaranteed>true</IsGuaranteed>
				<IsMakegood>false</IsMakegood>
			</MediaDetails>
			<ServingDetails>
				<IntendedAdServer>DFA</IntendedAdServer>
			</ServingDetails>
		</LineItems>
	</OrderDetails>
	<ContractDetails>
		<BillingInfo>
			<PaymentTerms>Net 30</PaymentTerms>
			<BillingFrequency>Monthly</BillingFrequency>
			<Distribution>Straightline</Distribution>
			<Basis>
				<Value>Actual Delivery</Value>
			</Basis>
			<AdServer>DFA</AdServer>
			<BillingStatisticsSource>Third Party</BillingStatisticsSource>
			<WireInstructions>String</WireInstructions>
		</BillingInfo>
		<TermsAndConditions>
			<TermsAttachment>
				<Description>OMD Digital Standard Terms and Conditions</Description>
				<Link>http://www.omd.com/termsandconditions/standard.pdf</Link>
			</TermsAttachment>
		</TermsAndConditions>
		<OutClause>7 day cancellation policy</OutClause>
	</ContractDetails>
</InsertionOrder>

