<!--
Version 2 (2010-04-04)
Changed AdType from removed Skyscraper to InteractiveDisplay, and Size to IABSkyscraper 
(Note: Skyscraper is not an AdType but a Size).

Version 1 (2009-06-01)


SCENARIO:
Interactive Campaign to run for 14 days for EMI on dailymail.co.uk with three placements of which two have a target of 250 000 page impressions, 
and the third is a package deal "Advertorial". The Mail On Sunday is buying on behalf of the advertiser.

Note: A schema location is provided in this sample, but must not be used in production messages.

-->
<AdsMLBookings xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
	xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0"
	xmlns="http://www.adsml.org/adsmlbookings/2.5"
	xmlns:adsml="http://www.adsml.org/typelibrary/2.0"
	xmlns:adsml-ma="http://www.adsml.org/adsmlmaterials/2.5"
	xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0"
	adsml:transmissionID="mailonsunday.co.uk:2009-01-01:tid0001"
	adsml:systemsID="AdsMLBookingSystem-v1.0.0" adsml:administrativeResponseRequired="true"
	adsml:sendCount="1" adsml:transmissionSequence="1"
	adsml:transmissionStatus="BusinessMessageTest"
	adsml:transmissionDateTime="2009-09-30T16:31:00-05:00"
	adsml:firstTransmissionDateTime="2009-09-30T16:31:00-05:00" adsml:schemaVersion="2.5.0"
	xsi:schemaLocation="http://www.adsml.org/adsmlbookings/2.5 ../../Schemas/AdsMLBookings-2.5-Main-AS.xsd">
	<adsml:Header>
		<adsml:TransmissionFrom>
			<adsml:Identifier>
				<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
					>AssignedByBuyer</adsml:IDLabel>
				<adsml:IDValue>11111</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>The Mail On Sunday</adsml:Name>
		</adsml:TransmissionFrom>
		<adsml:TransmissionTo>
			<adsml:Identifier>
				<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
					>AssignedByBuyer</adsml:IDLabel>
				<adsml:IDValue>22222</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Associated Northcliffe Digital</adsml:Name>
		</adsml:TransmissionTo>
	</adsml:Header>
	<AdOrder messageCode="AD-O" adsml:messageID="mailonsunday.co.uk:2008-01-01:mid011"
		adsml:messageClass="BusinessTransaction" adsml:messageAssembledTime="2009-09-30T16:30:00">
		<BookingIdentifier>mailonsunday.co.uk:2009-01-01:952</BookingIdentifier>
		<AuxiliaryBookingReferences>
			<adsml:BuyersReference>952</adsml:BuyersReference>
		</AuxiliaryBookingReferences>
		<adsml:BusinessMessageDate>2009-03-28</adsml:BusinessMessageDate>
		<BookingDate>2009-03-28</BookingDate>
		<adsml:BookingParty>
			<adsml:Identifier>
				<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
					>AssignedByBuyer</adsml:IDLabel>
				<adsml:IDValue>11111</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Mail On Sunday</adsml:Name>
			<adsml:Contact>
				<adsml:Name>Mari Siggins</adsml:Name>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>mari.siggins@mailonsunday.co.uk</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
			</adsml:Contact>
		</adsml:BookingParty>
		<adsml:SellingParty>
			<adsml:Identifier>
				<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
					>AssignedByBuyer</adsml:IDLabel>
				<adsml:IDValue>22222</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Associated Northcliffe Digital</adsml:Name>
			<adsml:Contact>
				<adsml:Name>Amy Michael</adsml:Name>
			</adsml:Contact>
		</adsml:SellingParty>
		<adsml:Advertiser>
			<adsml:Name>EMI</adsml:Name>
		</adsml:Advertiser>
		<adsml:Campaign>
			<adsml:CodeValue>Cross Media EMI - Natasha Marsh</adsml:CodeValue>
		</adsml:Campaign>
		<CampaignDescription>
			<adsml:Name>Cross Media EMI - Natasha Marsh</adsml:Name>
		</CampaignDescription>
		<adsml:DocumentCurrencyCode xsi:type="adsml-cv:ISOCurrencyCodeCV"
			>GBP</adsml:DocumentCurrencyCode>
		<TotalBookingPrice>
			<adsml:PriceType>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceTypeCV">Confirmed</adsml:CodeValue>
			</adsml:PriceType>
			<adsml:TotalPrice>
				<adsml:Amount>2000.00</adsml:Amount>
				<adsml:DescriptionLine>Fee Payable</adsml:DescriptionLine>
			</adsml:TotalPrice>
			<adsml:PriceComponent adsml:sequenceNo="1">
				<adsml:PriceComponentName>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
						>GrossPrice</adsml:CodeValue>
					<adsml:Description>Gross</adsml:Description>
				</adsml:PriceComponentName>
				<adsml:Amount>2000.00</adsml:Amount>
			</adsml:PriceComponent>
			<adsml:PriceComponent adsml:sequenceNo="2">
				<adsml:PriceComponentName>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
						>Discount</adsml:CodeValue>
					<adsml:Description>Discount</adsml:Description>
				</adsml:PriceComponentName>
				<adsml:Amount>0.00</adsml:Amount>
			</adsml:PriceComponent>
			<adsml:PriceComponent adsml:sequenceNo="3">
				<adsml:PriceComponentName>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
						>NetPrice</adsml:CodeValue>
					<adsml:Description>Net</adsml:Description>
				</adsml:PriceComponentName>
				<adsml:Amount>2000.00</adsml:Amount>
			</adsml:PriceComponent>
		</TotalBookingPrice>
		<PayerInformation>
			<adsml:PayerParty>
				<adsml:Identifier>
					<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
						>AssignedByBuyer</adsml:IDLabel>
					<adsml:IDValue>11111</adsml:IDValue>
				</adsml:Identifier>
				<adsml:AuxiliaryReferences>
					<adsml:SellersReference>THEM001000</adsml:SellersReference>
				</adsml:AuxiliaryReferences>
				<adsml:Name>Mail On Sunday</adsml:Name>
			</adsml:PayerParty>
		</PayerInformation>
		<!-- ==================== PLACEMENT 1 ============== -->
		<Placement.Interactive>
			<PlacementIdentifier>mailonsunday.co.uk:2009-01-01:952-P1</PlacementIdentifier>
			<IsStandAlone>true</IsStandAlone>
			<adsml:AdType>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLAdTypeCV">InteractiveDisplay</adsml:CodeValue>
				<adsml:Description>Skyscraper</adsml:Description>
			</adsml:AdType>
			<PlacementTarget>
				<EventType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureInteractiveCV"
						>impression</adsml:CodeValue>
				</EventType>
				<EventCount>250000</EventCount>
			</PlacementTarget>
			<AdvertiserBrand>
				<adsml:Advertiser>
					<adsml:Name>EMI</adsml:Name>
				</adsml:Advertiser>
				<Brand>
					<adsml:Name>Natasha Marsh</adsml:Name>
				</Brand>
			</AdvertiserBrand>
			<PlacementPrice>
				<adsml:TotalPrice>
					<adsml:Amount>1000.00</adsml:Amount>
				</adsml:TotalPrice>
				<adsml:PriceComponent adsml:sequenceNo="1">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>BasePrice</adsml:CodeValue>
						<adsml:Description>Gross</adsml:Description>
					</adsml:PriceComponentName>
					<adsml:Amount>1000.00</adsml:Amount>
					<adsml:CalculationSpecification>
						<adsml:Unit>
							<adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureInteractiveCV"
								>impression</adsml:CodeValue>
						</adsml:Unit>
						<adsml:NumberOfUnits>250000</adsml:NumberOfUnits>
						<adsml:PricePerUnit adsml:divisor="1000">4</adsml:PricePerUnit>
					</adsml:CalculationSpecification>
					<!-- Optional informational code indicates that CPM pricing was applied -->
					<adsml:RateDetails>
						<adsml:CodeValue>CPM</adsml:CodeValue>
						<adsml:Description>Cost Per Thousand</adsml:Description>
					</adsml:RateDetails>
				</adsml:PriceComponent>
				<adsml:PriceComponent adsml:sequenceNo="2">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>Discount</adsml:CodeValue>
						<adsml:Description>Discount</adsml:Description>
					</adsml:PriceComponentName>
					<adsml:Amount>0.00</adsml:Amount>
				</adsml:PriceComponent>
				<adsml:PriceComponent adsml:sequenceNo="3">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>NetPrice</adsml:CodeValue>
						<adsml:Description>Net</adsml:Description>
					</adsml:PriceComponentName>
					<adsml:Amount>1000.00</adsml:Amount>
				</adsml:PriceComponent>
			</PlacementPrice>
			<adsml:DescriptionLine>Cross Media EMI - Natasha Marsh</adsml:DescriptionLine>
			<Publication>
				<PublicationCode>
					<adsml:CodeList>MOSPubCodes</adsml:CodeList>
					<adsml:CodeValue>DailyMail</adsml:CodeValue>
				</PublicationCode>
				<adsml:Name>Dailymail.co.uk</adsml:Name>
				<PublishedBy>
					<adsml:Name>Associated Newspapers</adsml:Name>
				</PublishedBy>
			</Publication>
			<Scheduling>
				<ScheduleEntryIdentifier>mailonsunday.co.uk:2009-01-01:952-P1-S1</ScheduleEntryIdentifier>
				<FirstPossibleTime>2009-04-08</FirstPossibleTime>
				<LastPossibleTime>2009-04-21</LastPossibleTime>
			</Scheduling>
			<ProductionDetail.Interactive>
				<Size>
					<AdSizeCode>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLAdSizeCodeInteractiveCV">IABSkyscraper</adsml:CodeValue>
					</AdSizeCode>
					<Width>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>pixel</adsml:UnitOfMeasure>
						<adsml:Value>120</adsml:Value>
					</Width>
					<Height>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>pixel</adsml:UnitOfMeasure>
						<adsml:Value>600</adsml:Value>
					</Height>
				</Size>
				<Positioning>
					<PrimaryPositioning>
						<adsml:Specifications>
							<adsml:Code>
								<adsml:CodeValue>ROS</adsml:CodeValue>
								<adsml:Description>Run Of Site</adsml:Description>
							</adsml:Code>
						</adsml:Specifications>
					</PrimaryPositioning>
				</Positioning>
			</ProductionDetail.Interactive>
		</Placement.Interactive>
		<!-- ==================== PLACEMENT 2============== -->
		<Placement.Interactive>
			<PlacementIdentifier>mailonsunday.co.uk:2009-01-01:952-P2</PlacementIdentifier>
			<IsStandAlone>true</IsStandAlone>
			<adsml:AdType>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLAdTypeCV">Banner</adsml:CodeValue>
				<adsml:Description>Banner</adsml:Description>
			</adsml:AdType>
			<PlacementTarget>
				<EventType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureInteractiveCV"
						>impression</adsml:CodeValue>
				</EventType>
				<EventCount>250000</EventCount>
			</PlacementTarget>
			<AdvertiserBrand>
				<adsml:Advertiser>
					<adsml:Name>EMI</adsml:Name>
				</adsml:Advertiser>
			</AdvertiserBrand>
			<PlacementPrice>
				<adsml:TotalPrice>
					<adsml:Amount>1000.00</adsml:Amount>
				</adsml:TotalPrice>
				<adsml:PriceComponent adsml:sequenceNo="1">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>BasePrice</adsml:CodeValue>
					</adsml:PriceComponentName>
					<adsml:Amount>1000.00</adsml:Amount>
					<adsml:CalculationSpecification>
						<adsml:Unit>
							<adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureInteractiveCV"
								>impression</adsml:CodeValue>
						</adsml:Unit>
						<adsml:NumberOfUnits>250000</adsml:NumberOfUnits>
						<adsml:PricePerUnit adsml:divisor="1000">4</adsml:PricePerUnit>
					</adsml:CalculationSpecification>
					<!-- Optional informational code indicates that CPM pricing was applied -->
					<adsml:RateDetails>
						<adsml:CodeValue>CPM</adsml:CodeValue>
						<adsml:Description>Cost Per Thousand</adsml:Description>
					</adsml:RateDetails>
				</adsml:PriceComponent>
				<adsml:PriceComponent adsml:sequenceNo="2">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>Discount</adsml:CodeValue>
						<adsml:Description>Discount</adsml:Description>
					</adsml:PriceComponentName>
					<adsml:Amount>0.00</adsml:Amount>
				</adsml:PriceComponent>
				<adsml:PriceComponent adsml:sequenceNo="3">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>NetPrice</adsml:CodeValue>
						<adsml:Description>Net Price</adsml:Description>
					</adsml:PriceComponentName>
					<adsml:Amount>1000.00</adsml:Amount>
				</adsml:PriceComponent>
			</PlacementPrice>
			<adsml:DescriptionLine>Cross Media EMI - Natasha Marsh</adsml:DescriptionLine>
			<Publication>
				<PublicationCode>
					<adsml:CodeList>MOSPubCodes</adsml:CodeList>
					<adsml:CodeValue>DailyMail</adsml:CodeValue>
				</PublicationCode>
				<adsml:Name>Dailymail.co.uk</adsml:Name>
				<PublishedBy>
					<adsml:Name>Associated Newspapers</adsml:Name>
				</PublishedBy>
			</Publication>
			<Scheduling>
				<ScheduleEntryIdentifier>mailonsunday.co.uk:2009-01-01:952-P2-S1</ScheduleEntryIdentifier>
				<FirstPossibleTime>2009-04-08</FirstPossibleTime>
				<LastPossibleTime>2009-04-21</LastPossibleTime>
			</Scheduling>
			<ProductionDetail.Interactive>
				<Size>
					<Width>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>pixel</adsml:UnitOfMeasure>
						<adsml:Value>728</adsml:Value>
					</Width>
					<Height>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>pixel</adsml:UnitOfMeasure>
						<adsml:Value>90</adsml:Value>
					</Height>
				</Size>
				<Positioning>
					<PrimaryPositioning>
						<adsml:Specifications>
							<adsml:Code>
								<adsml:CodeValue>ROS</adsml:CodeValue>
								<adsml:Description>Run Of Site</adsml:Description>
							</adsml:Code>
						</adsml:Specifications>
					</PrimaryPositioning>
				</Positioning>
			</ProductionDetail.Interactive>
		</Placement.Interactive>
	</AdOrder>
</AdsMLBookings>

