<?xml version="1.0" encoding="iso-8859-1"?>
<!-- 
Version 5 (2009-05-28)
Updated to AdsMLBookings 2.5.

Note: A schema location is provided in this sample, but must not be used in production messages.

SCENARIO
A seller accepts the reservation from the buyer and confirms their estimated price.

Note that in this response the seller provides two versions of size information for the ad: the ordered size, and the size of the ad space on the page including white space.

-->
<AdsMLBookings adsml:transmissionID="santamariatimes.com:2006-06-16:075"
  adsml:systemsID="NewsAdSys-v3.1" adsml:administrativeResponseRequired="false" adsml:sendCount="1"
  adsml:transmissionSequence="75" adsml:transmissionStatus="Production"
  adsml:transmissionDateTime="2006-06-16T09:35:00-05:00"
  adsml:firstTransmissionDateTime="2006-06-16T09:35:00-05:00" adsml:schemaVersion="2.5.0"
  xmlns="http://www.adsml.org/adsmlbookings/2.5"
  xmlns:adsml-ma="http://www.adsml.org/adsmlmaterials/2.5"
  xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0"
  xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0"
  xmlns:adsml="http://www.adsml.org/typelibrary/2.0"
  xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
  xsi:schemaLocation="http://www.adsml.org/adsmlbookings/2.5 ../../Schemas/AdsMLBookings-2.5-Main-AS.xsd">
  <adsml:Header>
    <adsml:TransmissionFrom>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>23-234-1234</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>Santa Maria Times</adsml:Name>
      <adsml:Contact>
        <adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SystemsManager</adsml:Role>
        <adsml:Name>Alan Mahoney</adsml:Name>
        <adsml:CommunicationChannel.Phone>
          <adsml:Type>Voice</adsml:Type>
          <adsml:PhoneNumber>831-555-2323</adsml:PhoneNumber>
          <adsml:AreaCode>831</adsml:AreaCode>
          <adsml:SubscriberNo>5552323</adsml:SubscriberNo>
        </adsml:CommunicationChannel.Phone>
        <adsml:CommunicationChannel.EMail>
          <adsml:EMailAddress>amahoney@santamariatimes.com</adsml:EMailAddress>
        </adsml:CommunicationChannel.EMail>
      </adsml:Contact>
    </adsml:TransmissionFrom>
    <adsml:TransmissionTo>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>12-123-4321</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>AdMaxx</adsml:Name>
    </adsml:TransmissionTo>
  </adsml:Header>
  <AdOrderResponse messageCode="AD-OR" adsml:inResponseToMessageCode="AD-O"
    adsml:inResponseToMessageID="admaxx.com:2006-06-16:1043M"
    adsml:messageID="santamariatimes.com:2006-06-16:SMT-3412"
    adsml:messageClass="BusinessTransaction" adsml:messageHeaderLine="July 2006 Grand Opening 152">
    <!-- The seller adds their reference to the buyer's booking identifier. -->
    <BookingIdentifier>admaxx.com:2006-06-16:07-152</BookingIdentifier>
    <AuxiliaryBookingReferences>
      <adsml:SellersReference>06-16-06.SMT-3412</adsml:SellersReference>
    </AuxiliaryBookingReferences>
    <adsml:BusinessMessageDate>2006-06-16</adsml:BusinessMessageDate>
    <BookingDate>2006-06-16</BookingDate>
    <!-- The seller indicates their acceptance of the buyer's request. -->
    <adsml:NatureOfResponse>
      <adsml:CodeValue xsi:type="adsml-cv:AdsMLResponseConditionsCV"
        >AcceptedAsRequestedByBuyer</adsml:CodeValue>
    </adsml:NatureOfResponse>
    <!-- ====== The seller mirrors the buyer's reservation request details. ====== -->
    <!-- The booking party. -->
    <adsml:BookingParty>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>12-123-4321</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>AdMaxx</adsml:Name>
    </adsml:BookingParty>
    <!-- Buyer identifies the seller. -->
    <adsml:SellingParty>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>23-234-1234</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>Santa Maria Times</adsml:Name>
      <adsml:Contact>
        <adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SalesRepresentative</adsml:Role>
        <adsml:Name>Alicia Joy</adsml:Name>
        <adsml:CommunicationChannel.Phone>
          <adsml:Type>Voice</adsml:Type>
          <adsml:PhoneNumber>831-555-2325</adsml:PhoneNumber>
          <adsml:AreaCode>831</adsml:AreaCode>
          <adsml:SubscriberNo>5552325</adsml:SubscriberNo>
        </adsml:CommunicationChannel.Phone>
        <adsml:CommunicationChannel.EMail>
          <adsml:EMailAddress>ajoy@santamariatimes.com</adsml:EMailAddress>
        </adsml:CommunicationChannel.EMail>
      </adsml:Contact>
    </adsml:SellingParty>
    <!-- The buyer gives the total booking price for the three insertions, which is now confirmed. -->
    <TotalBookingPrice>
      <adsml:PriceType>
        <adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceTypeCV">Confirmed</adsml:CodeValue>
      </adsml:PriceType>
      <adsml:TotalPrice>
        <adsml:Amount>22126.80</adsml:Amount>
      </adsml:TotalPrice>
    </TotalBookingPrice>
    <Placement.NewspaperMagazine>
      <PlacementIdentifier>admaxx.com:2006-06-16:12-152.1</PlacementIdentifier>
      <IsStandAlone>true</IsStandAlone>
      <!-- The ad type. -->
      <adsml:AdType>
        <adsml:CodeValue>Display</adsml:CodeValue>
      </adsml:AdType>
      <!-- The advertiser. -->
      <AdvertiserBrand>
        <adsml:Advertiser>
          <adsml:Name>AdMaxx Department Stores</adsml:Name>
        </adsml:Advertiser>
      </AdvertiserBrand>
      <adsml:Campaign>
        <adsml:CodeValue>July 2006 Grand Opening 152</adsml:CodeValue>
      </adsml:Campaign>
      <!-- The price details.-->
      <PlacementPrice>
        <adsml:PriceType>
          <adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceTypeCV">RateCardPrice</adsml:CodeValue>
          <adsml:Description>Price according to the publisher's current rate
            card.</adsml:Description>
        </adsml:PriceType>
        <adsml:TotalPrice>
          <adsml:Amount>23619.56</adsml:Amount>
          <adsml:DescriptionLine>Total of standard rate and color charge.</adsml:DescriptionLine>
        </adsml:TotalPrice>
        <!-- ScheduleEntryReference links the next two price components to the FIRST insertion -->
        <adsml:PriceComponent adsml:sequenceNo="1">
          <adsml:PriceComponentName>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV">BasePrice</adsml:CodeValue>
          </adsml:PriceComponentName>
          <adsml:Amount>6652.80</adsml:Amount>
          <adsml:DescriptionLine>Standard ROP rate for weekday insertion.</adsml:DescriptionLine>
          <adsml:CalculationSpecification>
            <adsml:Unit>
              <adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
                >ColumnInches</adsml:CodeValue>
            </adsml:Unit>
            <adsml:NumberOfUnits>90</adsml:NumberOfUnits>
            <adsml:PricePerUnit>73.92</adsml:PricePerUnit>
          </adsml:CalculationSpecification>
          <adsml:RateCode>
            <adsml:CodeValue>ROPWeekday</adsml:CodeValue>
          </adsml:RateCode>
          <adsml:ScheduleEntryReference>admaxx.com:2006-07-05:SMGO-152.1</adsml:ScheduleEntryReference>
        </adsml:PriceComponent>
        <adsml:PriceComponent adsml:sequenceNo="2">
          <adsml:PriceComponentName>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV">ColorCharge</adsml:CodeValue>
          </adsml:PriceComponentName>
          <adsml:Amount>2007.00</adsml:Amount>
          <adsml:DescriptionLine>Four-color charge for weekday ROP
            insertion.</adsml:DescriptionLine>
          <adsml:RateCode>
            <adsml:CodeValue>WeekdayColor</adsml:CodeValue>
          </adsml:RateCode>
          <adsml:ScheduleEntryReference>admaxx.com:2006-07-05:SMGO-152.1</adsml:ScheduleEntryReference>
        </adsml:PriceComponent>
        <!-- ScheduleEntryReference links the next two price components to the SECOND  insertion -->
        <adsml:PriceComponent adsml:sequenceNo="3">
          <adsml:PriceComponentName>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
              >RepeatAdOfDaily</adsml:CodeValue>
          </adsml:PriceComponentName>
          <adsml:Amount>5987.52</adsml:Amount>
          <adsml:DescriptionLine>First pickup ROP rate for weekday insertion - 90% of base
            price.</adsml:DescriptionLine>
          <adsml:CalculationSpecification>
            <adsml:Percent>90</adsml:Percent>
            <adsml:BasePrice>6652.80</adsml:BasePrice>
          </adsml:CalculationSpecification>
          <adsml:RateCode>
            <adsml:CodeValue>FirstRepeat</adsml:CodeValue>
          </adsml:RateCode>
          <adsml:ScheduleEntryReference>admaxx.com:2006-07-05:SMGO-152.2</adsml:ScheduleEntryReference>
        </adsml:PriceComponent>
        <adsml:PriceComponent adsml:sequenceNo="4">
          <adsml:PriceComponentName>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV">ColorCharge</adsml:CodeValue>
          </adsml:PriceComponentName>
          <adsml:Amount>1825.00</adsml:Amount>
          <adsml:DescriptionLine>Four-color charge for weekday pickup ROP
            insertion.</adsml:DescriptionLine>
          <adsml:RateCode>
            <adsml:CodeValue>WeekdayColorPickup</adsml:CodeValue>
          </adsml:RateCode>
          <adsml:ScheduleEntryReference>admaxx.com:2006-07-05:SMGO-152.2</adsml:ScheduleEntryReference>
        </adsml:PriceComponent>
        <!-- ScheduleEntryReference links the next two price components to the THIRD  insertion -->
        <adsml:PriceComponent adsml:sequenceNo="5">
          <adsml:PriceComponentName>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
              >RepeatAdOfDaily</adsml:CodeValue>
          </adsml:PriceComponentName>
          <adsml:Amount>5322.24</adsml:Amount>
          <adsml:DescriptionLine>Second pickup ROP rate for weekday insertion - 80% of base
            price</adsml:DescriptionLine>
          <adsml:CalculationSpecification>
            <adsml:Percent>80</adsml:Percent>
            <adsml:BasePrice>6652.80</adsml:BasePrice>
          </adsml:CalculationSpecification>
          <adsml:RateCode>
            <adsml:CodeValue>SecondRepeat</adsml:CodeValue>
          </adsml:RateCode>
          <adsml:ScheduleEntryReference>admaxx.com:2006-07-05:SMGO-152.3</adsml:ScheduleEntryReference>
        </adsml:PriceComponent>
        <adsml:PriceComponent adsml:sequenceNo="6">
          <adsml:PriceComponentName>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV">ColorCharge</adsml:CodeValue>
          </adsml:PriceComponentName>
          <adsml:Amount>1825.00</adsml:Amount>
          <adsml:DescriptionLine>Four-color charge for weekday ROP
            insertion.</adsml:DescriptionLine>
          <adsml:RateCode>
            <adsml:CodeValue>WeekdayColorPickup</adsml:CodeValue>
          </adsml:RateCode>
          <adsml:ScheduleEntryReference>admaxx.com:2006-07-05:SMGO-152.3</adsml:ScheduleEntryReference>
        </adsml:PriceComponent>
      </PlacementPrice>
      <!-- The payer party is identified by the seller, without the contact or address details in this response. -->
      <PayerInformation>
        <adsml:PayerParty>
          <adsml:Identifier>
            <adsml:IDLabel>DUNS</adsml:IDLabel>
            <adsml:IDValue>12-123-4321</adsml:IDValue>
          </adsml:Identifier>
          <adsml:Name>AdMaxx</adsml:Name>
        </adsml:PayerParty>
      </PayerInformation>
      <!-- The buyer's description line.-->
      <adsml:DescriptionLine>AdMaxx July 2006 Grand Opening Ad for Store 152</adsml:DescriptionLine>
      <!-- The seller identifies the party they will send tearsheets to, without actual contact name in this case. -->
      <ProofOfPublication>
        <SendTo>
          <adsml:Identifier>
            <adsml:IDLabel>DUNS</adsml:IDLabel>
            <adsml:IDValue>12-123-4321</adsml:IDValue>
          </adsml:Identifier>
          <adsml:Name>AdMaxx</adsml:Name>
        </SendTo>
        <ProofType>
          <adsml:CodeValue xsi:type="adsml-cv:AdsMLProofOfPublicationTypeCV"
            >Digital.Tearsheet</adsml:CodeValue>
        </ProofType>
        <NumberOfCopies>1</NumberOfCopies>
      </ProofOfPublication>
      <!-- The seller mirrors back their pubcode, publication name, and sales rep. -->
      <Publication>
        <PublicationCode>
          <adsml:CodeValue>CASMT</adsml:CodeValue>
        </PublicationCode>
        <adsml:Name>Santa Maria Times</adsml:Name>
        <adsml:Contact>
          <adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SalesRepresentative</adsml:Role>
          <adsml:Name>William Sellers</adsml:Name>
        </adsml:Contact>
      </Publication>
      <!-- The insertion is for a weekday, important for the rate calculation in this use case. -->
      <InsertionPeriod>
        <ScheduleEntryIdentifier>admaxx.com:2006-07-05:SMGO-152.1</ScheduleEntryIdentifier>
        <FirstPossibleTime>2006-07-05T00:00:00-05:00</FirstPossibleTime>
        <LastPossibleTime>2006-07-05T00:00:00-05:00</LastPossibleTime>
        <EventCount>1</EventCount>
      </InsertionPeriod>
      <InsertionPeriod>
        <ScheduleEntryIdentifier>admaxx.com:2006-07-05:SMGO-152.2</ScheduleEntryIdentifier>
        <FirstPossibleTime>2006-07-06T00:00:00-05:00</FirstPossibleTime>
        <LastPossibleTime>2006-07-06T00:00:00-05:00</LastPossibleTime>
        <EventCount>1</EventCount>
      </InsertionPeriod>
      <InsertionPeriod>
        <ScheduleEntryIdentifier>admaxx.com:2006-07-05:SMGO-152.3</ScheduleEntryIdentifier>
        <FirstPossibleTime>2006-07-07T00:00:00-05:00</FirstPossibleTime>
        <LastPossibleTime>2006-07-07T00:00:00-05:00</LastPossibleTime>
        <EventCount>1</EventCount>
      </InsertionPeriod>
      <!-- The seller returns the production detail for the ROP ad. -->
      <ProductionDetail.NewspaperMagazine>
        <!-- Seller echoes back ordered size-->
        <Size>
          <Width>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
              >columns</adsml:UnitOfMeasure>
            <adsml:Value>5</adsml:Value>
          </Width>
          <Height>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV">inch</adsml:UnitOfMeasure>
            <adsml:Value>18</adsml:Value>
          </Height>
          <Area>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
              >ColumnInches</adsml:UnitOfMeasure>
            <adsml:Value>90</adsml:Value>
          </Area>
        </Size>
        <!-- Seller returns the size of the ad space on the page - including the surrounding white space-->
        <Size>
          <Width>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV">inch</adsml:UnitOfMeasure>
            <adsml:Value>13.75</adsml:Value>
          </Width>
          <Height>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV">inch</adsml:UnitOfMeasure>
            <adsml:Value>18</adsml:Value>
          </Height>
        </Size>
        <Colors>
          <ColorType>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLColorTypeCV">ProcessColor</adsml:CodeValue>
          </ColorType>
        </Colors>
        <!-- Seller echoes back the positioning information -->
        <Positioning>
          <AlternativePositioning>
            <PlacementInBook>
              <SectionCode>
                <adsml:CodeValue xsi:type="adsml-cv:AdsMLSectionCodeCV">MetroLocal</adsml:CodeValue>
              </SectionCode>
              <PlacementCode>
                <adsml:CodeValue xsi:type="adsml-cv:AdsMLPlacementInBookPrintCV"
                  >BestPossiblePosition</adsml:CodeValue>
              </PlacementCode>
            </PlacementInBook>
          </AlternativePositioning>
          <AlternativePositioning>
            <PlacementInBook>
              <SectionCode>
                <adsml:CodeValue xsi:type="adsml-cv:AdsMLSectionCodeCV">Lifestyle</adsml:CodeValue>
              </SectionCode>
              <PlacementCode>
                <adsml:CodeValue xsi:type="adsml-cv:AdsMLPlacementInBookPrintCV"
                  >BestPossiblePosition</adsml:CodeValue>
              </PlacementCode>
            </PlacementInBook>
          </AlternativePositioning>
          <CuttablePosition>true</CuttablePosition>
        </Positioning>
      </ProductionDetail.NewspaperMagazine>
      <adsml-ma:MaterialsExpectations>
        <!-- The buyer's digital delivery service which will be providing the ad file. -->
        <adsml-ma:MaterialsProviderParty>
          <adsml:Name>AdsOverAmerica</adsml:Name>
        </adsml-ma:MaterialsProviderParty>
        <!-- Seller returns the size of the expecated ad material (excluding the surrounding white space)-->
        <adsml-ma:Size>
          <Width>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV">inch</adsml:UnitOfMeasure>
            <adsml:Value>13.75</adsml:Value>
          </Width>
          <Height>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV">inch</adsml:UnitOfMeasure>
            <adsml:Value>17.9</adsml:Value>
          </Height>
        </adsml-ma:Size>
      </adsml-ma:MaterialsExpectations>
    </Placement.NewspaperMagazine>
  </AdOrderResponse>
</AdsMLBookings>

