<?xml version="1.0" encoding="iso-8859-1"?>
<!-- 
Version 4 (2009-05-26)
Updated to AdsMLBookings 2.5.

Note: A schema location is provided in this sample, but must not be used in production messages.

SCENARIO
The publication (seller) responds with an acceptance of the buyer's booking and pricing for the two placements. 
The publication returns identifiers for the whole order and for each placement. 
The publication notifies the buyer of a different account sales rep.
-->
<AdsMLBookings adsml:transmissionID="buffalotimes.com:2007-12-18:075"
  adsml:systemsID="NewsAdSys-v3.1" adsml:administrativeResponseRequired="false" adsml:sendCount="1"
  adsml:transmissionSequence="75" adsml:transmissionStatus="Production"
  adsml:transmissionDateTime="2007-12-18T09:38:00-05:00"
  adsml:firstTransmissionDateTime="2007-12-18T09:38:00-05:00" adsml:schemaVersion="2.5.0"
  xmlns="http://www.adsml.org/adsmlbookings/2.5"
  xmlns:adsml-ma="http://www.adsml.org/adsmlmaterials/2.5"
  xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0"
  xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0"
  xmlns:adsml="http://www.adsml.org/typelibrary/2.0"
  xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
  xsi:schemaLocation="http://www.adsml.org/adsmlbookings/2.5 ../../Schemas/AdsMLBookings-2.5-Main-AS.xsd">
  <adsml:Header>
    <adsml:TransmissionFrom>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>23-234-5432</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>Buffalo Times</adsml:Name>
      <adsml:Contact>
        <adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SystemsManager</adsml:Role>
        <adsml:Name>Alan Mahoney</adsml:Name>
        <adsml:CommunicationChannel.Phone>
          <adsml:Type>Voice</adsml:Type>
          <adsml:PhoneNumber>716-555-2323</adsml:PhoneNumber>
          <adsml:AreaCode>716</adsml:AreaCode>
          <adsml:SubscriberNo>5552323</adsml:SubscriberNo>
        </adsml:CommunicationChannel.Phone>
        <adsml:CommunicationChannel.EMail>
          <adsml:EMailAddress>amahoney@buffalotimes.com</adsml:EMailAddress>
        </adsml:CommunicationChannel.EMail>
      </adsml:Contact>
    </adsml:TransmissionFrom>
    <adsml:TransmissionTo>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>12-123-4321</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>AdMaxx</adsml:Name>
    </adsml:TransmissionTo>
  </adsml:Header>
  <AdOrderResponse messageCode="AD-OR" adsml:inResponseToMessageCode="AD-O"
    adsml:inResponseToMessageID="admaxx.com:2007-12-18:1045"
    adsml:messageID="buffalotimes.com:2007-12-18:NAS-3412" adsml:messageClass="BusinessTransaction"
    adsml:messageHeaderLine="December 2007 Orders">
    <!-- The seller includes the buyer's booking identifier and adds their own reference for the order. -->
    <BookingIdentifier>admaxx.com:2007-12-18:12-152</BookingIdentifier>
    <AuxiliaryBookingReferences>
      <adsml:SellersReference>12-18-05.NAS-3412</adsml:SellersReference>
    </AuxiliaryBookingReferences>
    <adsml:BusinessMessageDate>2007-12-18</adsml:BusinessMessageDate>
    <adsml:NatureOfResponse>
      <adsml:CodeValue xsi:type="adsml-cv:AdsMLResponseConditionsCV"
        >AcceptedAsRequestedByBuyer</adsml:CodeValue>
    </adsml:NatureOfResponse>
    <!-- The seller identifies the booking party. -->
    <adsml:BookingParty>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>12-123-4321</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>AdMaxx</adsml:Name>
    </adsml:BookingParty>
    <!-- The seller includes contact information for their new account sales rep. -->
    <adsml:SellingParty>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>23-234-5432</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>Buffalo Times</adsml:Name>
      <adsml:Contact>
        <adsml:Role>Account Sales Rep</adsml:Role>
        <adsml:Name>Susan Searles</adsml:Name>
        <adsml:CommunicationChannel.Phone>
          <adsml:Type>Voice</adsml:Type>
          <adsml:PhoneNumber>716-555-4141</adsml:PhoneNumber>
          <adsml:AreaCode>716</adsml:AreaCode>
          <adsml:SubscriberNo>5554141</adsml:SubscriberNo>
        </adsml:CommunicationChannel.Phone>
        <adsml:CommunicationChannel.EMail>
          <adsml:EMailAddress>ssearles@buffalotimes.com</adsml:EMailAddress>
        </adsml:CommunicationChannel.EMail>
      </adsml:Contact>
    </adsml:SellingParty>
    <!-- The seller includes the total booking price for the two placements. -->
    <adsml:DocumentCurrencyCode xsi:type="adsml-cv:ISOCurrencyCodeCV"
      >USD</adsml:DocumentCurrencyCode>
    <TotalBookingPrice>
      <adsml:TotalPrice>
        <adsml:Amount>22126.80</adsml:Amount>
      </adsml:TotalPrice>
    </TotalBookingPrice>
    <!-- The seller echoes back the payer information without contact information. -->
    <PayerInformation>
      <adsml:PayerParty>
        <adsml:Identifier>
          <adsml:IDLabel>DUNS</adsml:IDLabel>
          <adsml:IDValue>12-123-4321</adsml:IDValue>
        </adsml:Identifier>
        <adsml:Name>AdMaxx</adsml:Name>
      </adsml:PayerParty>
    </PayerInformation>
    <Placement.NewspaperMagazine>
      <PlacementIdentifier>admaxx.com:2007-12-18:12-152.1</PlacementIdentifier>
      <!-- The seller adds their own reference ID for the placement. -->
      <AuxiliaryBookingReferences>
        <adsml:SellersReference>12-18-05.NAS-3412.1</adsml:SellersReference>
      </AuxiliaryBookingReferences>
      <IsStandAlone>true</IsStandAlone>
      <!-- The seller includes the ad type and campaign name as provided by buyer. -->
      <adsml:AdType>
        <adsml:CodeValue xsi:type="adsml-cv:AdsMLAdTypeCV">Display</adsml:CodeValue>
      </adsml:AdType>
      <!-- The seller includes the advertiser name. -->
      <AdvertiserBrand>
        <adsml:Advertiser>
          <adsml:Name>AdMaxx Department Stores</adsml:Name>
        </adsml:Advertiser>
      </AdvertiserBrand>
      <adsml:Campaign>
        <adsml:CodeValue>12-22-2007 Amherst Grand Opening</adsml:CodeValue>
      </adsml:Campaign>
      <!-- The seller includes the price.-->
      <PlacementPrice>
        <adsml:PriceType>
          <adsml:CodeValue>RateCardPrice</adsml:CodeValue>
          <adsml:Description>Price according to the publisher's current rate
            card.</adsml:Description>
        </adsml:PriceType>
        <adsml:TotalPrice>
          <adsml:Amount>8659.80</adsml:Amount>
          <adsml:DescriptionLine>Total of standard rate and color charge.</adsml:DescriptionLine>
        </adsml:TotalPrice>
        <adsml:PriceComponent adsml:sequenceNo="1">
          <adsml:PriceComponentName>
            <adsml:CodeValue>BasePrice</adsml:CodeValue>
          </adsml:PriceComponentName>
          <adsml:Amount>6652.80</adsml:Amount>
          <adsml:DescriptionLine>Standard ROP rate for weekday insertion.</adsml:DescriptionLine>
          <adsml:CalculationSpecification>
            <adsml:Unit>
              <adsml:CodeValue>ColumnInches</adsml:CodeValue>
            </adsml:Unit>
            <adsml:NumberOfUnits>90</adsml:NumberOfUnits>
            <adsml:PricePerUnit>73.92</adsml:PricePerUnit>
          </adsml:CalculationSpecification>
          <adsml:RateCode>
            <adsml:CodeValue>ROPWeekday</adsml:CodeValue>
          </adsml:RateCode>
        </adsml:PriceComponent>
        <adsml:PriceComponent adsml:sequenceNo="2">
          <adsml:PriceComponentName>
            <adsml:CodeValue>ColorCharge</adsml:CodeValue>
          </adsml:PriceComponentName>
          <adsml:Amount>2007.00</adsml:Amount>
          <adsml:DescriptionLine>Four-color charge for weekday ROP
            insertion.</adsml:DescriptionLine>
          <adsml:RateCode>
            <adsml:CodeValue>WeekdayColor</adsml:CodeValue>
          </adsml:RateCode>
        </adsml:PriceComponent>
      </PlacementPrice>
      <!-- The buyer provides a description for the ad which includes the date of insertion.-->
      <adsml:DescriptionLine>AdMaxx 12-22-2007 Amherst GO Ad</adsml:DescriptionLine>
      <!-- The buyer includes proof of publication instructions. -->
      <ProofOfPublication>
        <SendTo>
          <adsml:Identifier>
            <adsml:IDLabel>DUNS</adsml:IDLabel>
            <adsml:IDValue>12-123-4321</adsml:IDValue>
          </adsml:Identifier>
          <adsml:Name>AdMaxx</adsml:Name>
          <adsml:Contact>
            <adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">TearsheetSupervisor</adsml:Role>
            <adsml:Name>Teresa Tally</adsml:Name>
            <adsml:CommunicationChannel.EMail>
              <adsml:EMailAddress>teresa.tally@admaxx.com</adsml:EMailAddress>
            </adsml:CommunicationChannel.EMail>
          </adsml:Contact>
        </SendTo>
        <ProofType>
          <adsml:CodeValue xsi:type="adsml-cv:AdsMLProofOfPublicationTypeCV"
            >Digital.Tearsheet</adsml:CodeValue>
        </ProofType>
        <NumberOfCopies>1</NumberOfCopies>
      </ProofOfPublication>
      <!-- The seller provides the status of the order. -->
      <adsml:Status>
        <adsml:CodeValue xsi:type="adsml-cv:AdsMLStatusCodeCV">Accepted</adsml:CodeValue>
      </adsml:Status>
      <!-- The seller indicates that their ad rep has changed. -->
      <adsml:Notes>
        <adsml:NoteLine adsml:timeStamp="2007-12-18T09:35:00-05:00" adsml:author="Helen Thurston"
          >Please note that our ad rep for your account has changed to Susan
          Searles.</adsml:NoteLine>
      </adsml:Notes>
      <!-- The buyer provides the pubcode, name, and sales rep for the intended publication. -->
      <Publication>
        <PublicationCode>
          <adsml:CodeValue>NYBUF</adsml:CodeValue>
        </PublicationCode>
        <adsml:Name>Buffalo Times</adsml:Name>
        <adsml:Contact>
          <adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SalesRepresentative</adsml:Role>
          <adsml:Name>Stuart Sellers</adsml:Name>
        </adsml:Contact>
      </Publication>
      <!-- The insertion is for a weekday, important for the rate calculation in this use case. -->
      <InsertionPeriod>
        <ScheduleEntryIdentifier>admaxx.com:2007-12-22.AGO-152.1</ScheduleEntryIdentifier>
        <FirstPossibleTime>2007-12-24T00:00:00-05:00</FirstPossibleTime>
        <LastPossibleTime>2007-12-24T00:00:00-05:00</LastPossibleTime>
        <EventCount>1</EventCount>
      </InsertionPeriod>
      <!-- The seller includes production detail for the ROP ad. -->
      <ProductionDetail.NewspaperMagazine>
        <Size>
          <Width>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
              >columns</adsml:UnitOfMeasure>
            <adsml:Value>5</adsml:Value>
          </Width>
          <Height>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV">inch</adsml:UnitOfMeasure>
            <adsml:Value>18</adsml:Value>
          </Height>
          <Area>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
              >ColumnInches</adsml:UnitOfMeasure>
            <adsml:Value>90</adsml:Value>
          </Area>
        </Size>
        <Colors>
          <ColorType>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLColorTypeCV">ProcessColor</adsml:CodeValue>
          </ColorType>
        </Colors>
      </ProductionDetail.NewspaperMagazine>
      <adsml-ma:MaterialsExpectations>
        <!-- The seller includes the name of the digital delivery service. -->
        <adsml-ma:MaterialsProviderParty>
          <adsml:Name>AdsOverAmerica</adsml:Name>
        </adsml-ma:MaterialsProviderParty>
      </adsml-ma:MaterialsExpectations>
    </Placement.NewspaperMagazine>
    <!-- ====== The buyer's SECOND placement: a different ad, run on a different day at a different rate. ====== -->
    <Placement.NewspaperMagazine>
      <PlacementIdentifier>admaxx.com:2007-12-18:12-152.2</PlacementIdentifier>
      <IsStandAlone>true</IsStandAlone>
      <!-- The seller includes the ad type. -->
      <adsml:AdType>
        <adsml:CodeValue xsi:type="adsml-cv:AdsMLAdTypeCV">Display</adsml:CodeValue>
      </adsml:AdType>
      <!-- The buyer is identified as the advertiser. -->
      <AdvertiserBrand>
        <adsml:Advertiser>
          <adsml:Name>AdMaxx Department Stores</adsml:Name>
        </adsml:Advertiser>
      </AdvertiserBrand>
      <adsml:Campaign>
        <adsml:CodeValue>Dec 2007 Amherst Grand Opening</adsml:CodeValue>
      </adsml:Campaign>
      <!-- The seller includes price details on the expected charges. -->
      <PlacementPrice>
        <adsml:PriceType>
          <adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceTypeCV">RateCardPrice</adsml:CodeValue>
        </adsml:PriceType>
        <adsml:TotalPrice>
          <adsml:Amount>13557.00</adsml:Amount>
          <adsml:DescriptionLine>Total of standard rate and color charge.</adsml:DescriptionLine>
        </adsml:TotalPrice>
        <adsml:PriceComponent adsml:sequenceNo="1">
          <adsml:PriceComponentName>
            <adsml:CodeValue>StandardDailyRate</adsml:CodeValue>
          </adsml:PriceComponentName>
          <adsml:Amount>11012.00</adsml:Amount>
          <adsml:DescriptionLine>Standard ROP rate for Sunday insertion.</adsml:DescriptionLine>
          <adsml:CalculationSpecification>
            <adsml:Unit>
              <adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
                >ColumnInches</adsml:CodeValue>
            </adsml:Unit>
            <adsml:NumberOfUnits>80</adsml:NumberOfUnits>
            <adsml:PricePerUnit>137.65</adsml:PricePerUnit>
          </adsml:CalculationSpecification>
          <adsml:RateCode>
            <adsml:CodeValue>ROPSunday</adsml:CodeValue>
          </adsml:RateCode>
        </adsml:PriceComponent>
        <adsml:PriceComponent adsml:sequenceNo="2">
          <adsml:PriceComponentName>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV">ColorCharge</adsml:CodeValue>
          </adsml:PriceComponentName>
          <adsml:Amount>2545.00</adsml:Amount>
          <adsml:DescriptionLine>Four-color charge for Sunday ROP insertion.</adsml:DescriptionLine>
          <adsml:RateCode>
            <adsml:CodeValue>SundayColor</adsml:CodeValue>
          </adsml:RateCode>
        </adsml:PriceComponent>
      </PlacementPrice>
      <!-- The seller includes the description for the ad which includes the date of insertion.-->
      <adsml:DescriptionLine>AdMaxx 12-25-2007 Amherst GO Ad</adsml:DescriptionLine>
      <!-- The seller includes proof of publication instructions. -->
      <ProofOfPublication>
        <SendTo>
          <adsml:Identifier>
            <adsml:IDLabel>DUNS</adsml:IDLabel>
            <adsml:IDValue>12-123-4321</adsml:IDValue>
          </adsml:Identifier>
          <adsml:Name>AdMaxx</adsml:Name>
          <adsml:Contact>
            <adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">TearsheetSupervisor</adsml:Role>
            <adsml:Name>Teresa Tally</adsml:Name>
            <adsml:CommunicationChannel.EMail>
              <adsml:EMailAddress>teresa.tally@admaxx.com</adsml:EMailAddress>
            </adsml:CommunicationChannel.EMail>
          </adsml:Contact>
        </SendTo>
        <ProofType>
          <adsml:CodeValue xsi:type="adsml-cv:AdsMLProofOfPublicationTypeCV"
            >Digital.Tearsheet</adsml:CodeValue>
        </ProofType>
        <NumberOfCopies>1</NumberOfCopies>
      </ProofOfPublication>
      <!-- The seller provides the status of the order. -->
      <adsml:Status>
        <adsml:CodeValue xsi:type="adsml-cv:AdsMLStatusCodeCV">Accepted</adsml:CodeValue>
      </adsml:Status>
      <!-- The seller indicates that their ad rep has changed. -->
      <adsml:Notes>
        <adsml:NoteLine adsml:timeStamp="2007-12-18T09:35:00-05:00" adsml:author="Helen Thurston"
          >Please note that our ad rep for your account has changed to Susan
          Searles.</adsml:NoteLine>
      </adsml:Notes>
      <!-- The seller includes the pubcode, name, and sales rep for the intended publication. -->
      <Publication>
        <PublicationCode>
          <adsml:CodeValue>NYBUF</adsml:CodeValue>
        </PublicationCode>
        <adsml:Name>Buffalo Times</adsml:Name>
        <adsml:Contact>
          <adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SalesRepresentative</adsml:Role>
          <adsml:Name>Stuart Sellers</adsml:Name>
        </adsml:Contact>
      </Publication>
      <InsertionPeriod>
        <ScheduleEntryIdentifier>admaxx.com:2007-12-25.AGO-152.2</ScheduleEntryIdentifier>
        <FirstPossibleTime>2007-12-23T00:00:00-05:00</FirstPossibleTime>
        <LastPossibleTime>2007-12-23T00:00:00-05:00</LastPossibleTime>
        <EventCount>1</EventCount>
      </InsertionPeriod>
      <ProductionDetail.NewspaperMagazine>
        <Size>
          <Width>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
              >columns</adsml:UnitOfMeasure>
            <adsml:Value>5</adsml:Value>
          </Width>
          <Height>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV">inch</adsml:UnitOfMeasure>
            <adsml:Value>16</adsml:Value>
          </Height>
          <Area>
            <adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
              >ColumnInches</adsml:UnitOfMeasure>
            <adsml:Value>80</adsml:Value>
          </Area>
        </Size>
        <Colors>
          <ColorType>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLColorTypeCV">ProcessColor</adsml:CodeValue>
          </ColorType>
        </Colors>
      </ProductionDetail.NewspaperMagazine>
      <adsml-ma:MaterialsExpectations>
        <!-- The seller includes the name of the digital delivery service. -->
        <adsml-ma:MaterialsProviderParty>
          <adsml:Name>AdsOverAmerica</adsml:Name>
        </adsml-ma:MaterialsProviderParty>
      </adsml-ma:MaterialsExpectations>
    </Placement.NewspaperMagazine>
  </AdOrderResponse>
</AdsMLBookings>

