<?xml version="1.0" encoding="iso-8859-1"?>
<!-- 
Version 4 (2009-05-26)
Updated to AdsMLBookings 2.5.

Note: A schema location is provided in this sample, but must not be used in production messages.

SCENARIO
A booking for two placements from a department store (buyer) to a single publication (seller). 
The ad spaces requested are for a weekday and Sunday insertion. 
Each placement is for a different sized ad. The buyer includes the expected price.
The buyer requests an ETearsheet for proof of publication.
-->
<AdsMLBookings adsml:transmissionID="admaxx.com:2007-12-18:1045" adsml:systemsID="AdMaxSystem-v1.1"
	adsml:administrativeResponseRequired="true" adsml:sendCount="1" adsml:transmissionSequence="45"
	adsml:transmissionStatus="Production" adsml:transmissionDateTime="2007-12-18T09:15:00-05:00"
	adsml:firstTransmissionDateTime="2007-12-18T09:15:00-05:00" adsml:schemaVersion="2.5.0"
	xmlns="http://www.adsml.org/adsmlbookings/2.5"
	xmlns:adsml-ma="http://www.adsml.org/adsmlmaterials/2.5"
	xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0"
	xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0"
	xmlns:adsml="http://www.adsml.org/typelibrary/2.0"
	xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
	xsi:schemaLocation="http://www.adsml.org/adsmlbookings/2.5 ../../Schemas/AdsMLBookings-2.5-Main-AS.xsd">
	<adsml:Header>
		<adsml:TransmissionFrom>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>12-123-4321</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>AdMaxx</adsml:Name>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml:ContactRoleRootType">SystemsManager</adsml:Role>
				<adsml:Name>Jack Jones</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>617-555-2121</adsml:PhoneNumber>
					<adsml:AreaCode>617</adsml:AreaCode>
					<adsml:SubscriberNo>5552121</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>jjones@admaxx.com</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
			</adsml:Contact>
		</adsml:TransmissionFrom>
		<adsml:TransmissionTo>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>23-234-5432</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Buffalo Times</adsml:Name>
		</adsml:TransmissionTo>
	</adsml:Header>
	<AdOrder messageCode="AD-O" adsml:messageID="admaxx.com:2007-12-18:1045"
		adsml:messageClass="BusinessTransaction"
		adsml:messageHeaderLine="Dec 2007 Amherst Grand Opening">
		<!-- The buyer creates the booking identifier. -->
		<BookingIdentifier>admaxx.com:2007-12-18:12-152</BookingIdentifier>
		<adsml:BusinessMessageDate>2007-12-18</adsml:BusinessMessageDate>
		<BookingDate>2007-12-18</BookingDate>
		<!-- Buyer provides contact information. -->
		<adsml:BookingParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>12-123-4321</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>AdMaxx</adsml:Name>
			<adsml:PartyAddress>
				<adsml:CommunicationChannel.PhysicalAddress>
					<adsml:Street>200 W Bolyston</adsml:Street>
					<adsml:ZipPostalCode>02462</adsml:ZipPostalCode>
					<adsml:City>Boston</adsml:City>
					<adsml:StateProvince>Massachusetts</adsml:StateProvince>
					<adsml:CountryName>United States</adsml:CountryName>
				</adsml:CommunicationChannel.PhysicalAddress>
				<adsml:CommunicationChannel.Phone adsml:priority="2">
					<adsml:Type>Fax</adsml:Type>
					<adsml:PhoneNumber>617-555-6666</adsml:PhoneNumber>
					<adsml:AreaCode>617</adsml:AreaCode>
					<adsml:SubscriberNo>5556666</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
			</adsml:PartyAddress>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">MediaBuyer</adsml:Role>
				<adsml:Name>Jane Jones</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>617-555-7777</adsml:PhoneNumber>
					<adsml:AreaCode>617</adsml:AreaCode>
					<adsml:SubscriberNo>5557777</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
			</adsml:Contact>
		</adsml:BookingParty>
		<!-- Buyer identifies the seller. -->
		<adsml:SellingParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>23-234-5432</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Buffalo Times</adsml:Name>
		</adsml:SellingParty>
		<!-- The buyer gives the total booking price for the two placements. -->
		<!-- Currency code is optional but recommended -->
		<adsml:DocumentCurrencyCode xsi:type="adsml-cv:ISOCurrencyCodeCV"
			>USD</adsml:DocumentCurrencyCode>
		<TotalBookingPrice>
			<adsml:PriceType>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceTypeCV">Estimated</adsml:CodeValue>
			</adsml:PriceType>
			<adsml:TotalPrice>
				<adsml:Amount>22126.80</adsml:Amount>
			</adsml:TotalPrice>
		</TotalBookingPrice>
		<!-- The buyer includes payer information for this order. -->
		<PayerInformation>
			<adsml:PayerParty>
				<adsml:Identifier>
					<adsml:IDLabel>DUNS</adsml:IDLabel>
					<adsml:IDValue>12-123-4321</adsml:IDValue>
				</adsml:Identifier>
				<adsml:Name>AdMaxx</adsml:Name>
				<adsml:PartyAddress>
					<adsml:CommunicationChannel.PhysicalAddress>
						<adsml:Department>Accounts Payable</adsml:Department>
						<adsml:Street>200 W Boylston</adsml:Street>
						<adsml:ZipPostalCode>02462</adsml:ZipPostalCode>
						<adsml:City>Boston</adsml:City>
						<adsml:StateProvince>Massachusetts</adsml:StateProvince>
						<adsml:CountryName>United States</adsml:CountryName>
					</adsml:CommunicationChannel.PhysicalAddress>
				</adsml:PartyAddress>
				<adsml:Contact>
					<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">FinanceManager</adsml:Role>
					<adsml:Name>Bill Billings</adsml:Name>
					<adsml:CommunicationChannel.Phone>
						<adsml:Type>Voice</adsml:Type>
						<adsml:PhoneNumber>617-555-1515</adsml:PhoneNumber>
					</adsml:CommunicationChannel.Phone>
				</adsml:Contact>
			</adsml:PayerParty>
		</PayerInformation>
		<!-- ====== The buyer's FIRST placement, which is an ROP ad. ====== -->
		<Placement.NewspaperMagazine>
			<PlacementIdentifier>admaxx.com:2007-12-18:12-152.1</PlacementIdentifier>
			<IsStandAlone>true</IsStandAlone>
			<adsml:AdType>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLAdTypeCV">Display</adsml:CodeValue>
			</adsml:AdType>
			<!-- The buyer is identified as the advertiser. -->
			<AdvertiserBrand>
				<adsml:Advertiser>
					<adsml:Name>AdMaxx Department Stores</adsml:Name>
				</adsml:Advertiser>
			</AdvertiserBrand>
			<adsml:Campaign>
				<adsml:CodeValue>Dec 2007 Amherst Grand Opening</adsml:CodeValue>
			</adsml:Campaign>
			<!-- The buyer provides details on the expected prices using code values from the relevant AdsML vocabularies.-->
			<PlacementPrice>
				<adsml:PriceType>
					<adsml:CodeValue>RateCardPrice</adsml:CodeValue>
					<adsml:Description>Price according to the publisher's current rate
						card.</adsml:Description>
				</adsml:PriceType>
				<adsml:TotalPrice>
					<adsml:Amount>8659.80</adsml:Amount>
					<adsml:DescriptionLine>Total of standard rate and color
						charge.</adsml:DescriptionLine>
				</adsml:TotalPrice>
				<adsml:PriceComponent adsml:sequenceNo="1">
					<adsml:PriceComponentName>
						<adsml:CodeValue>BasePrice</adsml:CodeValue>
					</adsml:PriceComponentName>
					<adsml:Amount>6652.80</adsml:Amount>
					<adsml:DescriptionLine>Standard ROP rate for weekday
						insertion.</adsml:DescriptionLine>
					<adsml:CalculationSpecification>
						<adsml:Unit>
							<adsml:CodeValue>ColumnInches</adsml:CodeValue>
						</adsml:Unit>
						<adsml:NumberOfUnits>90</adsml:NumberOfUnits>
						<adsml:PricePerUnit>73.92</adsml:PricePerUnit>
					</adsml:CalculationSpecification>
					<adsml:RateCode>
						<adsml:CodeValue>ROPWeekday</adsml:CodeValue>
					</adsml:RateCode>
				</adsml:PriceComponent>
				<adsml:PriceComponent adsml:sequenceNo="2">
					<adsml:PriceComponentName>
						<adsml:CodeValue>ColorCharge</adsml:CodeValue>
					</adsml:PriceComponentName>
					<adsml:Amount>2007.00</adsml:Amount>
					<adsml:DescriptionLine>Four-color charge for weekday ROP
						insertion.</adsml:DescriptionLine>
					<adsml:RateCode>
						<adsml:CodeValue>WeekdayColor</adsml:CodeValue>
					</adsml:RateCode>
				</adsml:PriceComponent>
			</PlacementPrice>
			<!-- The buyer provides a description for the ad which includes the date of insertion.-->
			<adsml:DescriptionLine>AdMaxx 12-22-2007 Amherst GO Ad</adsml:DescriptionLine>
			<!-- The buyer specifies an email address to provide a link for an Digital.Tearsheet proof of publication. -->
			<ProofOfPublication>
				<SendTo>
					<adsml:Identifier>
						<adsml:IDLabel>DUNS</adsml:IDLabel>
						<adsml:IDValue>12-123-4321</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>AdMaxx</adsml:Name>
					<adsml:Contact>
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
							>TearsheetSupervisor</adsml:Role>
						<adsml:Name>Teresa Tally</adsml:Name>
						<adsml:CommunicationChannel.Phone>
							<adsml:Type>Voice</adsml:Type>
							<adsml:PhoneNumber>617-555-1616</adsml:PhoneNumber>
						</adsml:CommunicationChannel.Phone>
						<adsml:CommunicationChannel.EMail>
							<adsml:EMailAddress>teresa.tally@admaxx.com</adsml:EMailAddress>
						</adsml:CommunicationChannel.EMail>
					</adsml:Contact>
				</SendTo>
				<ProofType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLProofOfPublicationTypeCV"
						>Digital.Tearsheet</adsml:CodeValue>
				</ProofType>
				<NumberOfCopies>1</NumberOfCopies>
			</ProofOfPublication>
			<!-- The buyer provides the pubcode, name, and sales rep for the intended publication. -->
			<Publication>
				<PublicationCode>
					<adsml:CodeValue>NYBUF</adsml:CodeValue>
				</PublicationCode>
				<adsml:Name>Buffalo Times</adsml:Name>
				<adsml:Contact>
					<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
						>SalesRepresentative</adsml:Role>
					<adsml:Name>Stuart Sellers</adsml:Name>
				</adsml:Contact>
			</Publication>
			<!-- The insertion is for a weekday, important for the rate calculation in this use case. -->
			<InsertionPeriod>
				<ScheduleEntryIdentifier>admaxx.com:2007-12-21.AGO-152.1</ScheduleEntryIdentifier>
				<FirstPossibleTime>2007-12-24T00:00:00-05:00</FirstPossibleTime>
				<LastPossibleTime>2007-12-24T00:00:00-05:00</LastPossibleTime>
				<EventCount>1</EventCount>
			</InsertionPeriod>
			<!-- The buyer provides production detail for the ROP ad. -->
			<ProductionDetail.NewspaperMagazine>
				<Size>
					<Width>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>columns</adsml:UnitOfMeasure>
						<adsml:Value>5</adsml:Value>
					</Width>
					<Height>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>inch</adsml:UnitOfMeasure>
						<adsml:Value>18</adsml:Value>
					</Height>
					<Area>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>ColumnInches</adsml:UnitOfMeasure>
						<adsml:Value>90</adsml:Value>
					</Area>
				</Size>
				<Colors>
					<ColorType>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLColorTypeCV"
							>ProcessColor</adsml:CodeValue>
					</ColorType>
				</Colors>
			</ProductionDetail.NewspaperMagazine>
			<adsml-ma:MaterialsExpectations>
				<!-- The buyer indicates the ad material will be provided by a digital delivery service. -->
				<adsml-ma:MaterialsProviderParty>
					<adsml:Name>AdsOverAmerica</adsml:Name>
				</adsml-ma:MaterialsProviderParty>
			</adsml-ma:MaterialsExpectations>
		</Placement.NewspaperMagazine>
		<!-- ====== The buyer's SECOND placement: a different ad, run on a different day at a different rate. ====== -->
		<Placement.NewspaperMagazine>
			<PlacementIdentifier>admaxx.com:2007-12-18:12-152.2</PlacementIdentifier>
			<IsStandAlone>true</IsStandAlone>
			<!-- The buyer declares the ad type. -->
			<adsml:AdType>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLAdTypeCV">Display</adsml:CodeValue>
			</adsml:AdType>
			<!-- The buyer is identified as the advertiser. -->
			<AdvertiserBrand>
				<adsml:Advertiser>
					<adsml:Name>AdMaxx Department Stores</adsml:Name>
				</adsml:Advertiser>
			</AdvertiserBrand>
			<adsml:Campaign>
				<adsml:CodeValue>Dec 2007 Amherst Grand Opening</adsml:CodeValue>
			</adsml:Campaign>
			<!-- The buyer includes price details on the expected charges. -->
			<PlacementPrice>
				<adsml:PriceType>
					<adsml:CodeList>adsml-cv:AdsMLPriceTypeCV</adsml:CodeList>
					<adsml:CodeValue>RateCardPrice</adsml:CodeValue>
				</adsml:PriceType>
				<adsml:TotalPrice>
					<adsml:Amount>13557.00</adsml:Amount>
					<adsml:DescriptionLine>Total of standard rate and color
						charge.</adsml:DescriptionLine>
				</adsml:TotalPrice>
				<adsml:PriceComponent adsml:sequenceNo="1">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>BasePrice</adsml:CodeValue>
					</adsml:PriceComponentName>
					<adsml:Amount>11012.00</adsml:Amount>
					<adsml:DescriptionLine>Standard ROP rate for Sunday
						insertion.</adsml:DescriptionLine>
					<adsml:CalculationSpecification>
						<adsml:Unit>
							<adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
								>ColumnInches</adsml:CodeValue>
						</adsml:Unit>
						<adsml:NumberOfUnits>80</adsml:NumberOfUnits>
						<adsml:PricePerUnit>137.65</adsml:PricePerUnit>
					</adsml:CalculationSpecification>
					<adsml:RateCode>
						<adsml:CodeValue>ROPSunday</adsml:CodeValue>
					</adsml:RateCode>
				</adsml:PriceComponent>
				<adsml:PriceComponent adsml:sequenceNo="2">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>ColorCharge</adsml:CodeValue>
					</adsml:PriceComponentName>
					<adsml:Amount>2545.00</adsml:Amount>
					<adsml:DescriptionLine>Four-color charge for Sunday ROP
						insertion.</adsml:DescriptionLine>
					<adsml:RateCode>
						<adsml:CodeValue>SundayColor</adsml:CodeValue>
					</adsml:RateCode>
				</adsml:PriceComponent>
			</PlacementPrice>
			<!-- The buyer provides a description for the ad which includes the date of insertion.-->
			<adsml:DescriptionLine>AdMaxx 12-25-2007 Amherst GO Ad</adsml:DescriptionLine>
			<!-- The buyer specifies an email address to provide a link for an Digital.Tearsheet proof of publication. -->
			<ProofOfPublication>
				<SendTo>
					<adsml:Identifier>
						<adsml:IDLabel>DUNS</adsml:IDLabel>
						<adsml:IDValue>12-123-4321</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>AdMaxx</adsml:Name>
					<adsml:Contact>
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
							>TearsheetSupervisor</adsml:Role>
						<adsml:Name>Teresa Tally</adsml:Name>
						<adsml:CommunicationChannel.Phone>
							<adsml:Type>Voice</adsml:Type>
							<adsml:PhoneNumber>617-555-1616</adsml:PhoneNumber>
						</adsml:CommunicationChannel.Phone>
						<adsml:CommunicationChannel.EMail>
							<adsml:EMailAddress>teresa.tally@admaxx.com</adsml:EMailAddress>
						</adsml:CommunicationChannel.EMail>
					</adsml:Contact>
				</SendTo>
				<ProofType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLProofOfPublicationTypeCV"
						>Digital.Tearsheet</adsml:CodeValue>
				</ProofType>
				<NumberOfCopies>1</NumberOfCopies>
			</ProofOfPublication>
			<!-- The buyer provides the pubcode, name, and sales rep for the intended publication. -->
			<Publication>
				<PublicationCode>
					<adsml:CodeValue>NYBUF</adsml:CodeValue>
				</PublicationCode>
				<adsml:Name>Buffalo Times</adsml:Name>
				<adsml:Contact>
					<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
						>SalesRepresentative</adsml:Role>
					<adsml:Name>Stuart Sellers</adsml:Name>
				</adsml:Contact>
			</Publication>
			<InsertionPeriod>
				<ScheduleEntryIdentifier>admaxx.com:2007-12-25.AGO-152.2</ScheduleEntryIdentifier>
				<FirstPossibleTime>2007-12-23T00:00:00-05:00</FirstPossibleTime>
				<LastPossibleTime>2007-12-23T00:00:00-05:00</LastPossibleTime>
				<EventCount>1</EventCount>
			</InsertionPeriod>
			<ProductionDetail.NewspaperMagazine>
				<Size>
					<Width>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>columns</adsml:UnitOfMeasure>
						<adsml:Value>5</adsml:Value>
					</Width>
					<Height>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>inch</adsml:UnitOfMeasure>
						<adsml:Value>16</adsml:Value>
					</Height>
					<Area>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>ColumnInches</adsml:UnitOfMeasure>
						<adsml:Value>80</adsml:Value>
					</Area>
				</Size>
				<Colors>
					<ColorType>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLColorTypeCV"
							>ProcessColor</adsml:CodeValue>
					</ColorType>
				</Colors>
			</ProductionDetail.NewspaperMagazine>
			<adsml-ma:MaterialsExpectations>
				<!-- The buyer indicates the ad material will be provided by a digital delivery service. -->
				<adsml-ma:MaterialsProviderParty>
					<adsml:Name>AdsOverAmerica</adsml:Name>
				</adsml-ma:MaterialsProviderParty>
			</adsml-ma:MaterialsExpectations>
		</Placement.NewspaperMagazine>
	</AdOrder>
</AdsMLBookings>

