<?xml version="1.0" encoding="iso-8859-1"?>
<!-- 
Version 5 (2009-06-05)
Updated to AdsMLBookings 2.5.

Note: A schema location is provided in this sample, but must not be used in production messages.

SCENARIO
A response to a booking from a retailer for a distribution of inserts. 
The seller is accepting the order but with a clarification of the price. 
The seller provides additional contact information.
The seller's different time zone is noted using UTC format. 
-->
<AdsMLBookings adsml:transmissionID="sandiegonews.com:2007-11-09:2026" adsml:systemsID="SDN-v4.0"
	adsml:administrativeResponseRequired="false" adsml:sendCount="1" adsml:transmissionSequence="26"
	adsml:transmissionStatus="Production" adsml:transmissionDateTime="2007-11-09T09:25:00-08:00"
	adsml:firstTransmissionDateTime="2007-11-09T09:25:00-08:00" adsml:schemaVersion="2.5.0"
	xmlns="http://www.adsml.org/adsmlbookings/2.5"
	xmlns:adsml-ma="http://www.adsml.org/adsmlmaterials/2.5"
	xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0"
	xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0"
	xmlns:adsml="http://www.adsml.org/typelibrary/2.0"
	xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
	xsi:schemaLocation="http://www.adsml.org/adsmlbookings/2.5 ../../Schemas/AdsMLBookings-2.5-Main-AS.xsd">
	<adsml:Header>
		<adsml:TransmissionFrom>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>33-222-2345</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>San Diego News</adsml:Name>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SystemsAdministrator</adsml:Role>
				<adsml:Name>Jill Jones</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>858-555-1111</adsml:PhoneNumber>
					<adsml:AreaCode>858</adsml:AreaCode>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>jjones@sandiegonews.com</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
			</adsml:Contact>
		</adsml:TransmissionFrom>
		<adsml:TransmissionTo>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>12-345-6789</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>WinMart</adsml:Name>
		</adsml:TransmissionTo>
	</adsml:Header>
	<AdReservationResponse adsml:inResponseToMessageCode="AD-R"
		adsml:inResponseToMessageID="winmart.com:2007-11-08:0005" messageCode="AD-RR"
		adsml:messageID="sandiegonews.com:2007-11-08:2026" adsml:messageClass="BusinessTransaction"
		adsml:messageHeaderLine="November 2007 Inserts">
		<!-- The seller includes the booking and placement identifiers generated by the buyer. -->
		<BookingIdentifier>winmart.com:2007-11-08:210</BookingIdentifier>
		<adsml:BusinessMessageDate>2007-11-09</adsml:BusinessMessageDate>
		<BookingDate>2007-11-08</BookingDate>
		<!-- The seller set an expiration date/time and indicates the reservation is accepted with a clarification . -->
		<adsml:ExpirationTime>2007-11-16T21:00:00-08:00</adsml:ExpirationTime>
		<adsml:NatureOfResponse>
			<adsml:CodeValue>AcceptedBySellerWithClarification</adsml:CodeValue>
			<adsml:Description>Order is accepted, but with changes. See change specifications and
				notes.</adsml:Description>
		</adsml:NatureOfResponse>
		<!-- The seller includes the booking and placement identifiers generated by the buyer. -->
		<adsml:ChangeSpecification>
			<adsml:CodeValue xsi:type="adsml-cv:AdsMLChangeCodeCV">edit.price</adsml:CodeValue>
			<adsml:Description>Price change</adsml:Description>
			<adsml:ChangeLocationReference>winmart.com:2007-11-08:210-01</adsml:ChangeLocationReference>
		</adsml:ChangeSpecification>
		<!-- The seller identifies the buyer. -->
		<adsml:BookingParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>12-345-6789</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>WinMart</adsml:Name>
		</adsml:BookingParty>
		<!-- The seller includes contact information. -->
		<adsml:SellingParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>33-222-2345</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>San Diego News</adsml:Name>
			<adsml:PartyAddress>
				<adsml:CommunicationChannel.PhysicalAddress>
					<adsml:Street>100 Cabrillo Way</adsml:Street>
					<adsml:ZipPostalCode>92105</adsml:ZipPostalCode>
					<adsml:City>San Diego</adsml:City>
					<adsml:StateProvince>California</adsml:StateProvince>
					<adsml:CountryName>United States</adsml:CountryName>
				</adsml:CommunicationChannel.PhysicalAddress>
			</adsml:PartyAddress>
			<adsml:Contact adsml:priority="1">
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SalesRepresentative</adsml:Role>
				<adsml:Name>Sal Repman</adsml:Name>
				<adsml:CommunicationChannel.Phone>
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>858-555-1112</adsml:PhoneNumber>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>sales@sandiegonews.com</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
			</adsml:Contact>
			<adsml:Contact adsml:priority="2">
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">AccountsReceivable</adsml:Role>
				<adsml:Name>Sam Smith</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>858-555-1211</adsml:PhoneNumber>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.Phone adsml:priority="2">
					<adsml:Type>Fax</adsml:Type>
					<adsml:PhoneNumber>858-555-1213</adsml:PhoneNumber>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>accounts@sandiegonews.com</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
			</adsml:Contact>
		</adsml:SellingParty>
		<Placement.Insert>
			<PlacementIdentifier>winmart.com:2007-11-08:210-1</PlacementIdentifier>
			<IsStandAlone>true</IsStandAlone>
			<adsml:AdType>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLAdTypeCV">Insert</adsml:CodeValue>
				<adsml:Description>Free Standing Insert</adsml:Description>
			</adsml:AdType>
			<!-- The buyer explicitly defines the target (goal) for this order, including the amount by which it may run under or over the target  -->
			<PlacementTarget>
				<EventType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureCV">piece</adsml:CodeValue>
				</EventType>
				<EventCount>135500</EventCount>
				<MinimumEventCount>125000</MinimumEventCount>
				<MaximumEventCount>145000</MaximumEventCount>
			</PlacementTarget>
			<!-- The seller includes the advertiser and brand provided by the buyer. -->
			<AdvertiserBrand>
				<adsml:Advertiser>
					<adsml:Identifier>
						<adsml:IDLabel>DUNS</adsml:IDLabel>
						<adsml:IDValue>12-345-6789</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>WinMart</adsml:Name>
				</adsml:Advertiser>
				<Brand>
					<adsml:Name>WinMart Home Furnishings</adsml:Name>
				</Brand>
			</AdvertiserBrand>
			<adsml:Campaign>
				<adsml:CodeValue>November 2007 Inserts</adsml:CodeValue>
			</adsml:Campaign>
			<adsml:Contract>
				<adsml:ContractReference>2007 Contract</adsml:ContractReference>
				<!-- Normally one would want to convey the identifying number of the contract here rather than just descriptive text. -->
				<adsml:ContractType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLContractTypeCV"
						>RateCard</adsml:CodeValue>
				</adsml:ContractType>
			</adsml:Contract>
			<!-- The seller returns a changed placement price, with corrected rate and total price. -->
			<PlacementPrice>
				<adsml:PriceType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceTypeCV"
						>ContractPrice</adsml:CodeValue>
				</adsml:PriceType>
				<adsml:TotalPrice>
					<adsml:Amount>8130.00</adsml:Amount>
				</adsml:TotalPrice>
				<!-- Price component refers to distribution area and methods -->
				<adsml:PriceComponent adsml:sequenceNo="1">
					<adsml:PriceComponentName>
						<adsml:CodeValue>MetroArea Combined Distribution</adsml:CodeValue>
					</adsml:PriceComponentName>
					<adsml:Amount>8130.00</adsml:Amount>
					<adsml:DescriptionLine>CPM Costing Method (cost per
						thousand)</adsml:DescriptionLine>
					<!-- Calculation identifies the item by name, the quantity that will be distributed, and price per thousand items. -->
					<adsml:CalculationSpecification>
						<adsml:Unit>
							<adsml:CodeValue>8 page standard insert</adsml:CodeValue>
						</adsml:Unit>
						<adsml:NumberOfUnits>135500</adsml:NumberOfUnits>
						<adsml:PricePerUnit adsml:divisor="1000">60.00</adsml:PricePerUnit>
					</adsml:CalculationSpecification>
				</adsml:PriceComponent>
				<adsml:CurrencyCode>USD</adsml:CurrencyCode>
			</PlacementPrice>
			<!-- The seller includes the payer contact name provided by the buyer. -->
			<PayerInformation>
				<adsml:PayerParty>
					<adsml:Identifier>
						<adsml:IDLabel>DUNS</adsml:IDLabel>
						<adsml:IDValue>12-345-6789</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>WinMart</adsml:Name>
					<adsml:Contact>
						<adsml:Role>Accounts Payable</adsml:Role>
						<adsml:Name>Sally Jones</adsml:Name>
					</adsml:Contact>
				</adsml:PayerParty>
				<!-- The seller includes the total amount for the payer. -->
				<PayersPriceDetails>
					<adsml:TotalPrice>
						<adsml:Amount>8130.00</adsml:Amount>
					</adsml:TotalPrice>
				</PayersPriceDetails>
				<!-- The seller includes the invoicing contact. -->
				<Payment>
					<Mechanism>
						<Invoice sendToPayer="true"/>
					</Mechanism>
				</Payment>
			</PayerInformation>
			<!-- The seller includes the buyer's description. -->
			<adsml:DescriptionLine>WinMart Home Furnishings 8-page standard
				insert</adsml:DescriptionLine>
			<!-- The seller includes the buyer's request for proof of publication method. -->
			<ProofOfPublication>
				<SendTo>
					<adsml:Name>WinMart</adsml:Name>
					<adsml:PartyAddress>
						<adsml:CommunicationChannel.PhysicalAddress>
							<adsml:Department>Tearsheet Management</adsml:Department>
							<adsml:Street>123 Madison</adsml:Street>
							<adsml:ZipPostalCode>10016</adsml:ZipPostalCode>
							<adsml:City>New York</adsml:City>
							<adsml:StateProvince>New York</adsml:StateProvince>
							<adsml:CountryName>United States</adsml:CountryName>
						</adsml:CommunicationChannel.PhysicalAddress>
					</adsml:PartyAddress>
					<adsml:Contact>
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
							>TearsheetSupervisor</adsml:Role>
						<adsml:Name>Dave Lawler</adsml:Name>
					</adsml:Contact>
				</SendTo>
				<ProofType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLProofOfPublicationTypeCV"
						>Affidavit</adsml:CodeValue>
				</ProofType>
				<NumberOfCopies>1</NumberOfCopies>
			</ProofOfPublication>
			<!-- The sales representative adds a note explaining the price change -->
			<adsml:Notes>
				<adsml:NoteLine adsml:timeStamp="2007-11-08T09:25:00-08:00" adsml:author="JTC">CPM
					rate has changed for 8p tab inserts, from 56.00 to 60.00.</adsml:NoteLine>
			</adsml:Notes>
			<!-- The seller include their pubcode and name. -->
			<Publication>
				<PublicationCode>
					<adsml:CodeList>AP PubCodes</adsml:CodeList>
					<adsml:CodeValue>CASDN</adsml:CodeValue>
				</PublicationCode>
				<adsml:Name>San Diego News</adsml:Name>
			</Publication>
			<!-- Insertion period is a single day. -->
			<InsertionPeriod>
				<ScheduleEntryIdentifier>winmart.com:2007-11-08:123-100-0_2007-11-16</ScheduleEntryIdentifier>
				<FirstPossibleTime>2007-11-16</FirstPossibleTime>
				<LastPossibleTime>2007-11-16</LastPossibleTime>
				<EventCount>1</EventCount>
			</InsertionPeriod>
			<DistributionTarget>
				<TotalDistributionCount>135500</TotalDistributionCount>
				<!-- The seller includes the distribution plan and quantity of inserts. -->
				<Targeting>
					<DistributionCount>35000</DistributionCount>
					<Target>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10001</adsml:CodeValue>
						</Code>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10002</adsml:CodeValue>
						</Code>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10003</adsml:CodeValue>
						</Code>
					</Target>
					<Target>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>DeliveryClass</adsml:CodeList>
							<adsml:CodeValue>Single Copy</adsml:CodeValue>
						</Code>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>DeliveryClass</adsml:CodeList>
							<adsml:CodeValue>Home Delivery</adsml:CodeValue>
						</Code>
					</Target>
				</Targeting>
				<Targeting>
					<DistributionCount>100500</DistributionCount>
					<Target>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10004</adsml:CodeValue>
						</Code>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10005</adsml:CodeValue>
						</Code>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10006</adsml:CodeValue>
						</Code>
					</Target>
					<Target>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>DeliveryClass</adsml:CodeList>
							<adsml:CodeValue>TMC</adsml:CodeValue>
							<adsml:Description>Total Market Coverage</adsml:Description>
						</Code>
					</Target>
				</Targeting>
			</DistributionTarget>
			<!-- Description of insert. -->
			<ProductionDetail.Insert>
				<Size>
					<AdSizeCode>
						<adsml:CodeList>San Diego News Rate Card</adsml:CodeList>
						<adsml:CodeValue>Tab</adsml:CodeValue>
					</AdSizeCode>
					<Width>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>inch</adsml:UnitOfMeasure>
						<adsml:Value>8</adsml:Value>
					</Width>
					<Height>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>inch</adsml:UnitOfMeasure>
						<adsml:Value>11</adsml:Value>
					</Height>
				</Size>
				<NumberOfPages>8</NumberOfPages>
			</ProductionDetail.Insert>
			<!-- The seller includes the name of the printer who will be providing the inserts.  -->
			<MaterialsExpectations.Insert>
				<adsml-ma:MaterialsProviderParty>
					<adsml:Name>Ballard Printing</adsml:Name>
					<adsml:PartyAddress>
						<adsml:CommunicationChannel.PhysicalAddress>
							<adsml:Street>200 Varick Street</adsml:Street>
							<adsml:ZipPostalCode>10003</adsml:ZipPostalCode>
							<adsml:City>New York</adsml:City>
							<adsml:StateProvince>New York</adsml:StateProvince>
							<adsml:CountryName>United States</adsml:CountryName>
						</adsml:CommunicationChannel.PhysicalAddress>
					</adsml:PartyAddress>
					<adsml:Contact adsml:priority="1">
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
							>ShipperContact</adsml:Role>
						<adsml:Name>Alan Ballard</adsml:Name>
						<adsml:CommunicationChannel.Phone adsml:priority="1">
							<adsml:Type>Voice</adsml:Type>
							<adsml:PhoneNumber>212-555-1217</adsml:PhoneNumber>
							<adsml:AreaCode>212</adsml:AreaCode>
							<adsml:SubscriberNo>5551217</adsml:SubscriberNo>
						</adsml:CommunicationChannel.Phone>
					</adsml:Contact>
				</adsml-ma:MaterialsProviderParty>
			</MaterialsExpectations.Insert>
		</Placement.Insert>
	</AdReservationResponse>
</AdsMLBookings>

