<?xml version="1.0" encoding="iso-8859-1"?>
<!-- 
Version 5.1 (2009-06-30)
Updated to AdsMLBookings 2.5, including adding mandatory PlacmentTarget element.

Note: A schema location is provided in this sample, but must not be used in production messages.

SCENARIO
A booking from a retailer for a distribution of inserts.
The transmission is between the buyer and the seller, which is a newspaper.
The buyer provided estimated price and targeting details.
The buyer requests an affidavit as proof of insert distribution.
-->
<AdsMLBookings adsml:transmissionID="winmart.com:2007-11-08:1015"
	adsml:systemsID="WinMartSystem-v1.0" adsml:administrativeResponseRequired="true"
	adsml:sendCount="1" adsml:transmissionSequence="15" adsml:transmissionStatus="Production"
	adsml:transmissionDateTime="2007-11-08T09:15:00-05:00"
	adsml:firstTransmissionDateTime="2007-11-08T09:15:00-05:00" adsml:schemaVersion="2.5.0"
	xmlns="http://www.adsml.org/adsmlbookings/2.5"
	xmlns:adsml-ma="http://www.adsml.org/adsmlmaterials/2.5"
	xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0"
	xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0"
	xmlns:adsml="http://www.adsml.org/typelibrary/2.0"
	xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
	xsi:schemaLocation="http://www.adsml.org/adsmlbookings/2.5 ../../Schemas/AdsMLBookings-2.5-Main-AS.xsd">
	<adsml:Header>
		<adsml:TransmissionFrom>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>12-345-6789</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>WinMart</adsml:Name>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SystemsManager</adsml:Role>
				<adsml:Name>Jill Smith</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>212-555-1212</adsml:PhoneNumber>
					<adsml:AreaCode>212</adsml:AreaCode>
					<adsml:SubscriberNo>5551212</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>jsmith@winmart.com</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
			</adsml:Contact>
		</adsml:TransmissionFrom>
		<adsml:TransmissionTo>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>33-222-2345</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>San Diego News</adsml:Name>
		</adsml:TransmissionTo>
	</adsml:Header>
	<AdReservation messageCode="AD-R" adsml:messageID="winmart.com:2007-11-08:0005"
		adsml:messageClass="BusinessTransaction" adsml:messageHeaderLine="November 2007 Inserts">
		<!-- The buyer provides an identifier for the booking. -->
		<BookingIdentifier>winmart.com:2007-11-08:210</BookingIdentifier>
		<adsml:BusinessMessageDate>2007-11-08</adsml:BusinessMessageDate>
		<BookingDate>2007-11-08</BookingDate>
		<!-- Buyer provides contact information. -->
		<adsml:BookingParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>12-345-6789</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>WinMart</adsml:Name>
			<adsml:PartyAddress>
				<adsml:CommunicationChannel.PhysicalAddress>
					<adsml:Street>123 Madison</adsml:Street>
					<adsml:ZipPostalCode>10016</adsml:ZipPostalCode>
					<adsml:City>New York</adsml:City>
					<adsml:StateProvince>New York</adsml:StateProvince>
					<adsml:CountryName>United States</adsml:CountryName>
				</adsml:CommunicationChannel.PhysicalAddress>
				<adsml:CommunicationChannel.Phone adsml:priority="2">
					<adsml:Type>Fax</adsml:Type>
					<adsml:PhoneNumber>212-555-1515</adsml:PhoneNumber>
					<adsml:AreaCode>212</adsml:AreaCode>
					<adsml:SubscriberNo>5551515</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
			</adsml:PartyAddress>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">MediaBuyer</adsml:Role>
				<adsml:Name>Jane Jones</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>212-555-1516</adsml:PhoneNumber>
					<adsml:AreaCode>212</adsml:AreaCode>
					<adsml:SubscriberNo>5551516</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
			</adsml:Contact>
		</adsml:BookingParty>
		<!-- Buyer identifies the seller. -->
		<adsml:SellingParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>33-222-2345</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>San Diego News</adsml:Name>
		</adsml:SellingParty>
		<!-- The buyer provides an identifier for the placement. -->
		<Placement.Insert>
			<PlacementIdentifier>winmart.com:2007-11-08:210-1</PlacementIdentifier>
			<IsStandAlone>true</IsStandAlone>
			<!-- The buyer identifies the ad type as an FSI. -->
			<adsml:AdType>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLAdTypeCV">Insert</adsml:CodeValue>
				<adsml:Description>Free Standing Insert</adsml:Description>
			</adsml:AdType>
			<!-- The buyer explicitly defines the target (goal) for this order, including the amount by which it may run under or over the target  -->
			<PlacementTarget>
				<EventType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureCV">piece</adsml:CodeValue>
				</EventType>
				<EventCount>135500</EventCount>
				<MinimumEventCount>125000</MinimumEventCount>
				<MaximumEventCount>145000</MaximumEventCount>
			</PlacementTarget>
			<!-- The advertiser and brand are identified. -->
			<AdvertiserBrand>
				<adsml:Advertiser>
					<adsml:Identifier>
						<adsml:IDLabel>DUNS</adsml:IDLabel>
						<adsml:IDValue>12-345-6789</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>WinMart</adsml:Name>
					<adsml:Contact>
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SalesManager</adsml:Role>
						<adsml:Name>Regina Cartelle</adsml:Name>
						<adsml:CommunicationChannel.Phone adsml:priority="1">
							<adsml:Type>Voice</adsml:Type>
							<adsml:PhoneNumber>212-555-1220</adsml:PhoneNumber>
							<adsml:AreaCode>212</adsml:AreaCode>
							<adsml:SubscriberNo>5551210</adsml:SubscriberNo>
						</adsml:CommunicationChannel.Phone>
					</adsml:Contact>
				</adsml:Advertiser>
				<Brand>
					<adsml:Name>WinMart Home Furnishings</adsml:Name>
				</Brand>
			</AdvertiserBrand>
			<adsml:Campaign>
				<adsml:CodeValue>November 2007 Inserts</adsml:CodeValue>
			</adsml:Campaign>
			<adsml:Contract>
				<adsml:ContractReference>2007 Contract</adsml:ContractReference>
				<!-- Normally one would want to convey the identifying number of the contract here rather than just descriptive text. -->
				<adsml:ContractType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLContractTypeCV"
						>RateCard</adsml:CodeValue>
				</adsml:ContractType>
			</adsml:Contract>
			<!-- The buyer provides the total price based on the yearly contract. -->
			<PlacementPrice>
				<adsml:PriceType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceTypeCV"
						>ContractPrice</adsml:CodeValue>
				</adsml:PriceType>
				<adsml:TotalPrice>
					<adsml:Amount>7588.00</adsml:Amount>
				</adsml:TotalPrice>
				<!-- Price component refers to distribution area and methods -->
				<adsml:PriceComponent adsml:sequenceNo="1">
					<adsml:PriceComponentName>
						<adsml:CodeValue>MetroArea Combined Distribution</adsml:CodeValue>
					</adsml:PriceComponentName>
					<adsml:Amount>7588.00</adsml:Amount>
					<adsml:DescriptionLine>CPM Costing Method (cost per
						thousand)</adsml:DescriptionLine>
					<!-- Calculation identifies the item by name, the quantity that will be distributed, and price per thousand items. -->
					<adsml:CalculationSpecification>
						<adsml:Unit>
							<adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
								>piece</adsml:CodeValue>
						</adsml:Unit>
						<adsml:NumberOfUnits>125000</adsml:NumberOfUnits>
						<!-- CPM pricing -->
						<adsml:PricePerUnit adsml:divisor="1000">56.00</adsml:PricePerUnit>
					</adsml:CalculationSpecification>
				</adsml:PriceComponent>
			</PlacementPrice>
			<!-- The retailer will be paying the seller directly. -->
			<PayerInformation>
				<adsml:PayerParty>
					<adsml:Identifier>
						<adsml:IDLabel>DUNS</adsml:IDLabel>
						<adsml:IDValue>12-345-6789</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>WinMart</adsml:Name>
					<adsml:Contact>
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
							>AccountsPayable</adsml:Role>
						<adsml:Name>Sally Jones</adsml:Name>
						<adsml:CommunicationChannel.Phone adsml:priority="1">
							<adsml:Type>Voice</adsml:Type>
							<adsml:PhoneNumber>212-555-1211</adsml:PhoneNumber>
							<adsml:AreaCode>212</adsml:AreaCode>
							<adsml:SubscriberNo>5551211</adsml:SubscriberNo>
						</adsml:CommunicationChannel.Phone>
						<adsml:CommunicationChannel.Phone adsml:priority="2">
							<adsml:Type>Fax</adsml:Type>
							<adsml:PhoneNumber>212-555-1213</adsml:PhoneNumber>
							<adsml:AreaCode>212</adsml:AreaCode>
							<adsml:SubscriberNo>5551213</adsml:SubscriberNo>
						</adsml:CommunicationChannel.Phone>
					</adsml:Contact>
				</adsml:PayerParty>
				<!-- The buyer provides payment information. -->
				<Payment>
					<Mechanism>
						<Invoice sendToPayer="true"/>
					</Mechanism>
				</Payment>
			</PayerInformation>
			<!--  The buyer provides a description of the insert. -->
			<adsml:DescriptionLine>WinMart Home Furnishings 8-page standard
				insert</adsml:DescriptionLine>
			<!-- The buyer indicates an affidavit as the proof of publication method. -->
			<ProofOfPublication>
				<SendTo>
					<adsml:Name>WinMart</adsml:Name>
					<adsml:PartyAddress>
						<adsml:CommunicationChannel.PhysicalAddress>
							<adsml:Department>Tearsheet Management</adsml:Department>
							<adsml:Street>123 Madison</adsml:Street>
							<adsml:ZipPostalCode>10016</adsml:ZipPostalCode>
							<adsml:City>New York</adsml:City>
							<adsml:StateProvince>New York</adsml:StateProvince>
							<adsml:CountryName>United States</adsml:CountryName>
						</adsml:CommunicationChannel.PhysicalAddress>
					</adsml:PartyAddress>
					<adsml:Contact>
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
							>TearsheetSupervisor</adsml:Role>
						<adsml:Name>Dave Lawler</adsml:Name>
					</adsml:Contact>
				</SendTo>
				<ProofType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLProofOfPublicationTypeCV"
						>Affidavit</adsml:CodeValue>
				</ProofType>
				<NumberOfCopies>1</NumberOfCopies>
			</ProofOfPublication>
			<!-- The buyer issues a note to the seller. -->
			<adsml:Notes>
				<adsml:NoteLine adsml:timeStamp="2007-11-08T09:15:00-05:00"
					adsml:author="Jane Sawyer">Please confirm rate and total cost information to
					avoid delays in payment.</adsml:NoteLine>
			</adsml:Notes>
			<!-- The buyer identifies the publication they are reserving ad space from. -->
			<Publication>
				<PublicationCode>
					<adsml:CodeList>AP PubCodes</adsml:CodeList>
					<adsml:CodeValue>CASDN</adsml:CodeValue>
				</PublicationCode>
				<adsml:Name>San Diego News</adsml:Name>
			</Publication>
			<!-- Insertion period is a single day. -->
			<InsertionPeriod>
				<ScheduleEntryIdentifier>winmart.com:2007-11-08:123-100-0_2007-11-16</ScheduleEntryIdentifier>
				<FirstPossibleTime>2007-11-16</FirstPossibleTime>
				<LastPossibleTime>2007-11-16</LastPossibleTime>
				<EventCount>1</EventCount>
			</InsertionPeriod>
			<!-- The order is allocated across several different distributions -->
			<DistributionTarget>
				<TotalDistributionCount>135500</TotalDistributionCount>
				<!-- This Targeting element creates an intersection of listed zipcodes with single copy and home delivery distribution methods. -->
				<Targeting>
					<DistributionCount>35000</DistributionCount>
					<Target>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10001</adsml:CodeValue>
						</Code>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10002</adsml:CodeValue>
						</Code>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10003</adsml:CodeValue>
						</Code>
					</Target>
					<Target>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>DeliveryClass</adsml:CodeList>
							<adsml:CodeValue>Single Copy</adsml:CodeValue>
						</Code>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>DeliveryClass</adsml:CodeList>
							<adsml:CodeValue>Home Delivery</adsml:CodeValue>
						</Code>
					</Target>
				</Targeting>
				<Targeting>
					<DistributionCount>100500</DistributionCount>
					<Target>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10004</adsml:CodeValue>
						</Code>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10005</adsml:CodeValue>
						</Code>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>ZipPostalCode</adsml:CodeList>
							<adsml:CodeValue>10006</adsml:CodeValue>
						</Code>
					</Target>
					<Target>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>DeliveryClass</adsml:CodeList>
							<adsml:CodeValue>TMC</adsml:CodeValue>
							<adsml:Description>Total Market Coverage</adsml:Description>
						</Code>
					</Target>
				</Targeting>
			</DistributionTarget>
			<!-- Description of insert. -->
			<ProductionDetail.Insert>
				<Size>
					<AdSizeCode>
						<adsml:CodeList>San Diego News Rate Card</adsml:CodeList>
						<adsml:CodeValue>Tab</adsml:CodeValue>
					</AdSizeCode>
					<Width>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>inch</adsml:UnitOfMeasure>
						<adsml:Value>8</adsml:Value>
					</Width>
					<Height>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>inch</adsml:UnitOfMeasure>
						<adsml:Value>11</adsml:Value>
					</Height>
				</Size>
				<NumberOfPages>8</NumberOfPages>
			</ProductionDetail.Insert>
			<MaterialsExpectations.Insert>
				<!-- The MaterialsProvider is the inserts printer.  -->
				<adsml-ma:MaterialsProviderParty>
					<adsml:Name>Ballard Printing</adsml:Name>
					<adsml:PartyAddress>
						<adsml:CommunicationChannel.PhysicalAddress>
							<adsml:Street>200 Varick Street</adsml:Street>
							<adsml:ZipPostalCode>10003</adsml:ZipPostalCode>
							<adsml:City>New York</adsml:City>
							<adsml:StateProvince>New York</adsml:StateProvince>
							<adsml:CountryName>United States</adsml:CountryName>
						</adsml:CommunicationChannel.PhysicalAddress>
					</adsml:PartyAddress>
					<adsml:Contact adsml:priority="1">
						<adsml:Role>Production Supervisor</adsml:Role>
						<adsml:Name>Alan Ballard</adsml:Name>
						<adsml:CommunicationChannel.Phone adsml:priority="1">
							<adsml:Type>Voice</adsml:Type>
							<adsml:PhoneNumber>212-555-1217</adsml:PhoneNumber>
							<adsml:AreaCode>212</adsml:AreaCode>
							<adsml:SubscriberNo>5551217</adsml:SubscriberNo>
						</adsml:CommunicationChannel.Phone>
					</adsml:Contact>
				</adsml-ma:MaterialsProviderParty>
			</MaterialsExpectations.Insert>
		</Placement.Insert>
	</AdReservation>
</AdsMLBookings>

