<?xml version="1.0" encoding="iso-8859-1"?>
<!-- 
Version 5 (2009-05-29)
Updated to AdsMLBookings 2.5.

Note: A schema location is provided in this sample, but must not be used in production messages.

SCENARIO
The newspaper provides a response back to the agency. 
The newspaper accepts the order, providing specific pricing information and contacts. 
-->
<AdsMLBookings adsml:transmissionID="nyherald.com:2007-10-08:0501" adsml:systemsID="AMS-v3.0"
	adsml:administrativeResponseRequired="false" adsml:sendCount="1"
	adsml:transmissionSequence="125" adsml:transmissionStatus="Production"
	adsml:transmissionDateTime="2007-10-08T09:30:00-05:00"
	adsml:firstTransmissionDateTime="2007-10-08T09:30:00-05:00" adsml:schemaVersion="2.5.0"
	xmlns="http://www.adsml.org/adsmlbookings/2.5"
	xmlns:adsml-ma="http://www.adsml.org/adsmlmaterials/2.5"
	xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0"
	xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0"
	xmlns:adsml="http://www.adsml.org/typelibrary/2.0"
	xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
	xsi:schemaLocation="http://www.adsml.org/adsmlbookings/2.5 ../../Schemas/AdsMLBookings-2.5-Main-AS.xsd">
	<adsml:Header>
		<adsml:TransmissionFrom>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>23-234-2345</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>NY Herald</adsml:Name>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">ProductionManager</adsml:Role>
				<adsml:Name>Jill Jones</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>212-555-1111</adsml:PhoneNumber>
					<adsml:AreaCode>212</adsml:AreaCode>
					<adsml:SubscriberNo>5551111</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>jjones@nyherald.com</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
			</adsml:Contact>
		</adsml:TransmissionFrom>
		<adsml:TransmissionTo>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>12-123-1234</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Ad Buyers Company</adsml:Name>
		</adsml:TransmissionTo>
	</adsml:Header>
	<AdReservationResponse adsml:inResponseToMessageCode="AD-R" messageCode="AD-RR"
		adsml:messageID="nyherald.com:2007-10-08:0501" adsml:messageClass="BusinessTransaction"
		adsml:messageAssembledTime="2007-10-08T09:30:00-05:00"
		adsml:messageHeaderLine="October 2007 SUV Campaign"
		adsml:inResponseToMessageID="adbuyers.com:2007-10-08:0005">
		<!-- The seller mirrors the booking identifier that was set by the media buyer. -->
		<BookingIdentifier>adbuyers.com:2007-10-08:123-100</BookingIdentifier>
		<!-- The seller indicates their acceptance of the buyer's request and provides an expiration date/time for their acceptance. -->
		<adsml:BusinessMessageDate>2007-10-08</adsml:BusinessMessageDate>
		<BookingDate>2007-10-08</BookingDate>
		<adsml:ExpirationTime>2007-10-16T00:00:00-05:00</adsml:ExpirationTime>
		<adsml:NatureOfResponse>
			<adsml:CodeValue xsi:type="adsml-cv:AdsMLResponseConditionsCV"
				>AcceptedAsRequestedByBuyer</adsml:CodeValue>
		</adsml:NatureOfResponse>
		<!-- The seller identifies the booking party. -->
		<adsml:BookingParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>12-123-1234</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Ad Buyers Company</adsml:Name>
		</adsml:BookingParty>
		<!-- The seller identifies the sales rep and the accounts receivable contact. -->
		<adsml:SellingParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>23-234-2345</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>New York Herald</adsml:Name>
			<adsml:PartyAddress>
				<adsml:CommunicationChannel.PhysicalAddress>
					<adsml:Street>100 Herald Square</adsml:Street>
					<adsml:ZipPostalCode>10001</adsml:ZipPostalCode>
					<adsml:City>New York</adsml:City>
					<adsml:StateProvince>New York</adsml:StateProvince>
					<adsml:CountryName>United States</adsml:CountryName>
				</adsml:CommunicationChannel.PhysicalAddress>
				<adsml:CommunicationChannel.Phone adsml:priority="2">
					<adsml:Type>Fax</adsml:Type>
					<adsml:PhoneNumber>212-555-1213</adsml:PhoneNumber>
				</adsml:CommunicationChannel.Phone>
			</adsml:PartyAddress>
			<adsml:Contact adsml:priority="1">
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">SalesRepresentative</adsml:Role>
				<adsml:Name>Sal Repman</adsml:Name>
				<adsml:CommunicationChannel.Phone>
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>212-555-1112</adsml:PhoneNumber>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>sales@nyherald.com</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
			</adsml:Contact>
			<adsml:Contact adsml:priority="2">
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">AccountsReceivable</adsml:Role>
				<adsml:Name>Sam Smith</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>212-555-1211</adsml:PhoneNumber>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>accounts@nyherald.com</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
			</adsml:Contact>
		</adsml:SellingParty>
		<!-- The seller mirrors back the buyer's placement identifier, ad type, and campaign name. -->
		<adsml:DocumentCurrencyCode xsi:type="adsml-cv:ISOCurrencyCodeCV"
			>USD</adsml:DocumentCurrencyCode>
		<Placement.NewspaperMagazine>
			<PlacementIdentifier>adbuyers:123-100-01</PlacementIdentifier>
			<IsStandAlone>true</IsStandAlone>
			<adsml:AdType>
				<adsml:CodeValue>Display</adsml:CodeValue>
			</adsml:AdType>
			<!-- The advertiser and brand are reflected back to agency, without contact information. -->
			<AdvertiserBrand>
				<adsml:Advertiser>
					<adsml:Identifier>
						<adsml:IDLabel>DUNS</adsml:IDLabel>
						<adsml:IDValue>34-345-3456</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>United Auto Corporation</adsml:Name>
				</adsml:Advertiser>
				<Brand>
					<adsml:Name>SUV Roadster</adsml:Name>
				</Brand>
			</AdvertiserBrand>
			<adsml:Campaign>
				<adsml:CodeValue>October 2007 SUV Promotion</adsml:CodeValue>
			</adsml:Campaign>
			<!-- The seller confirms pricing will be based on the 2007 rate card. -->
			<adsml:Contract>
				<adsml:ContractReference>NY Herald 2007 Rate Card</adsml:ContractReference>
				<adsml:ContractType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLContractTypeCV"
						>RateCard</adsml:CodeValue>
				</adsml:ContractType>
			</adsml:Contract>
			<TermsAndConditions>
			<!-- The seller adds their own business disclaimer in front of the buyer's disclaimer. -->
			<adsml:DisclaimerText>Upon acceptance of this space reservation request, the New York
				Herald will make best effort to place the ad on the requested insertion date. The
				New York Herald does not guarantee the buyer's requested position in the absence of
				a position fee. Materials must be received by the material deadline in the required
				digital format and meet the New York Herald's printing specifications in order for
				the buyer to receive a make good in the event of a DNR (Did Not
				Run).
				In the event of non-payment by the advertiser, Ad Buyers is liable
				only for 10% of the seller's placement price. Ad Buyers reserves the right to
				recover any payments previously advanced. Publication will not be paid until Ad
				Buyers receives full payment from advertiser.</adsml:DisclaimerText>
			</TermsAndConditions>
			<!-- The seller provides the total price and price components for the booking. -->
			<PlacementPrice>
				<adsml:PriceType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceTypeCV"
						>RateCardPrice</adsml:CodeValue>
				</adsml:PriceType>
				<adsml:TotalPrice>
					<adsml:Amount>39517.50</adsml:Amount>
				</adsml:TotalPrice>
				<adsml:PriceComponent adsml:sequenceNo="1">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>BasePrice</adsml:CodeValue>
					</adsml:PriceComponentName>
					<adsml:Amount>42500.00</adsml:Amount>
					<adsml:DescriptionLine>Standard Full Page Open Rate</adsml:DescriptionLine>
				</adsml:PriceComponent>
				<adsml:PriceComponent adsml:sequenceNo="2">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>ColorCharge</adsml:CodeValue>
					</adsml:PriceComponentName>
					<adsml:Amount>4000.00</adsml:Amount>
					<adsml:DescriptionLine>Four color surcharge</adsml:DescriptionLine>
					<adsml:RateCode>
						<adsml:CodeValue>4Color</adsml:CodeValue>
					</adsml:RateCode>
				</adsml:PriceComponent>
				<adsml:SubTotal adsml:sequenceNo="3">
					<adsml:Amount>46500.00</adsml:Amount>
					<adsml:DescriptionLine>Gross amount</adsml:DescriptionLine>
				</adsml:SubTotal>
				<adsml:PriceComponent adsml:sequenceNo="4">
					<adsml:PriceComponentName>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceComponentCV"
							>AgencyCommission</adsml:CodeValue>
					</adsml:PriceComponentName>
					<adsml:Amount>-6982.50</adsml:Amount>
					<adsml:DescriptionLine>15 percent agency discount.</adsml:DescriptionLine>
				</adsml:PriceComponent>
				<adsml:SubTotal adsml:sequenceNo="5">
					<adsml:Amount>39517.50</adsml:Amount>
					<adsml:DescriptionLine>Net amount</adsml:DescriptionLine>
				</adsml:SubTotal>
			</PlacementPrice>
			<!-- Payer contact name is mirrored back to the buyer without detailed contact information. -->
			<PayerInformation>
				<adsml:PayerParty>
					<adsml:Identifier>
						<adsml:IDLabel>DUNS</adsml:IDLabel>
						<adsml:IDValue>12-123-1234</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>Ad Buyers Company</adsml:Name>
					<adsml:Contact>
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
							>AccountsPayable</adsml:Role>
						<adsml:Name>Peggy Payerson</adsml:Name>
					</adsml:Contact>
				</adsml:PayerParty>
				<!-- The seller includes the total price for the payer. -->
				<PayersPriceDetails>
					<adsml:TotalPrice>
						<adsml:Amount>39517.50</adsml:Amount>
					</adsml:TotalPrice>
				</PayersPriceDetails>
				<!-- The seller mirrors back that an invoice will be sent and payment is pending. -->
				<Payment>
					<Mechanism>
						<Invoice sendToPayer="true"/>
					</Mechanism>
				</Payment>
			</PayerInformation>
			<!-- The seller mirrors back the buyer's ad description line.-->
			<adsml:DescriptionLine>Full Page UAC Roadster Ad</adsml:DescriptionLine>
			<!-- The seller mirrors back to agency the company they will send proofs to, in addition to the type and quantity of tearsheets. -->
			<ProofOfPublication>
				<SendTo>
					<adsml:Name>Creative Services</adsml:Name>
				</SendTo>
				<ProofType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLProofOfPublicationTypeCV"
						>Physical.Tearsheet</adsml:CodeValue>
					<adsml:Description>Single page tearsheet</adsml:Description>
				</ProofType>
				<NumberOfCopies>2</NumberOfCopies>
			</ProofOfPublication>
			<!-- The seller declares their acceptance of the agency's ad reservation. -->
			<adsml:Status>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLStatusCodeCV">Accepted</adsml:CodeValue>
			</adsml:Status>
			<!-- The seller provides a response to the buyer's query about applying bulk rates. Presumably this was hand typed in by the sales representative.  -->
			<adsml:Notes>
				<adsml:NoteLine adsml:timeStamp="2007-10-08T09:30:00-05:00" adsml:author="Sam Smith"
					>Bulk rates will apply. Tearsheets will be included with invoice within 15 days
					of publication date.</adsml:NoteLine>
			</adsml:Notes>
			<!-- The seller mirrors back their publication identity and contact names for ad traffic and sales. -->
			<Publication>
				<PublicationCode>
					<adsml:CodeList>AP PubCodes</adsml:CodeList>
					<adsml:CodeValue>NYNYH</adsml:CodeValue>
				</PublicationCode>
				<adsml:Name>New York Herald</adsml:Name>
				<adsml:Contact adsml:priority="1">
					<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">AdTrafficManager</adsml:Role>
					<adsml:Name>Mike Manager</adsml:Name>
				</adsml:Contact>
				<adsml:Contact adsml:priority="2">
					<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">AdSales</adsml:Role>
					<adsml:Name>Sam Sellers</adsml:Name>
				</adsml:Contact>
			</Publication>
			<!-- The seller mirrors back that the Insertion period is a single day. -->
			<InsertionPeriod>
				<ScheduleEntryIdentifier>adbuyers.com:2007-10-08:123-100-0_2007-10-16</ScheduleEntryIdentifier>
				<FirstPossibleTime>2007-10-16</FirstPossibleTime>
				<LastPossibleTime>2007-10-16</LastPossibleTime>
				<EventCount>1</EventCount>
			</InsertionPeriod>
			<DistributionTarget>
				<Targeting>
					<Target>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>Edition</adsml:CodeList>
							<adsml:CodeValue>NY Herald Evening Edition</adsml:CodeValue>
						</Code>
					</Target>
				</Targeting>
			</DistributionTarget>
			<!-- The seller mirros back the size, color, and positioning request for the ad.  Also included is the area, which is used for bulk pricing. -->
			<ProductionDetail.NewspaperMagazine>
				<Size>
					<AdSizeCode>
						<adsml:CodeList>NY Herald Rate Card</adsml:CodeList>
						<adsml:CodeValue>Full Page Broadsheet</adsml:CodeValue>
					</AdSizeCode>
					<Width>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>columns</adsml:UnitOfMeasure>
						<adsml:Value>6</adsml:Value>
					</Width>
					<Height>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>inch</adsml:UnitOfMeasure>
						<adsml:Value>21</adsml:Value>
					</Height>
					<Area>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>ColumnInches</adsml:UnitOfMeasure>
						<adsml:Value>126</adsml:Value>
					</Area>
				</Size>
				<Colors>
					<ColorType>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLColorTypeCV"
							>ProcessColor</adsml:CodeValue>
					</ColorType>
				</Colors>
				<Positioning>
					<PrimaryPositioning>
						<PlacementInBook>
							<SectionCode>
								<adsml:CodeList>adsml-cv:AdsMLSectionCodeCV</adsml:CodeList>
								<adsml:CodeValue>MainNews</adsml:CodeValue>
							</SectionCode>
							<PlacementCode>
								<adsml:CodeList>adsml-cv:AdsMLPlacementInBookPrintCV</adsml:CodeList>
								<adsml:CodeValue>BackPage</adsml:CodeValue>
							</PlacementCode>
						</PlacementInBook>
					</PrimaryPositioning>
					<CuttablePosition>false</CuttablePosition>
				</Positioning>
			</ProductionDetail.NewspaperMagazine>
			<adsml-ma:MaterialsExpectations>
				<!-- The seller mirrors back the materials provider company. -->
				<adsml-ma:MaterialsProviderParty>
					<adsml:Name>Creative Services</adsml:Name>
				</adsml-ma:MaterialsProviderParty>
			</adsml-ma:MaterialsExpectations>
		</Placement.NewspaperMagazine>
	</AdReservationResponse>
</AdsMLBookings>

