<?xml version="1.0" encoding="iso-8859-1"?>
<!-- 
Version 5 (2009-05-29)
Updated to AdsMLBookings 2.5.

Note: A schema location is provided in this sample, but must not be used in production messages.

SCENARIO
A booking from a media buying agency on behalf of their client, an auto manufacturer. 
The transmission is between the agency and the seller, which is a newspaper. 
The agency does not include specific price information, only a reference to the seller's rate card and an ad description. 
A creative agency is named as the materials provider and the receiver for post-publication tearsheets to assess proof of publication. 
The payer is the media buying agency.
-->
<AdsMLBookings adsml:transmissionID="adbuyers.com:2007-06-08:1001"
	adsml:systemsID="AdBuyerSystem-v1.0" adsml:administrativeResponseRequired="true"
	adsml:sendCount="1" adsml:transmissionSequence="25" adsml:transmissionStatus="Production"
	adsml:transmissionDateTime="2007-10-08T09:15:00-05:00"
	adsml:firstTransmissionDateTime="2007-10-08T09:15:00-05:00" adsml:schemaVersion="2.5.0"
	xmlns="http://www.adsml.org/adsmlbookings/2.5"
	xmlns:adsml-ma="http://www.adsml.org/adsmlmaterials/2.5"
	xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0"
	xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0"
	xmlns:adsml="http://www.adsml.org/typelibrary/2.0"
	xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
	xsi:schemaLocation="http://www.adsml.org/adsmlbookings/2.5 ../../Schemas/AdsMLBookings-2.5-Main-AS.xsd">
	<adsml:Header>
		<adsml:TransmissionFrom>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>12-123-1234</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Ad Buyers Company</adsml:Name>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">MediaSystemsManager</adsml:Role>
				<adsml:Name>John Smith</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>212-555-1212</adsml:PhoneNumber>
					<adsml:AreaCode>212</adsml:AreaCode>
					<adsml:SubscriberNo>5551212</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
				<adsml:CommunicationChannel.EMail>
					<adsml:EMailAddress>jsmith@adbuyers.com</adsml:EMailAddress>
				</adsml:CommunicationChannel.EMail>
			</adsml:Contact>
		</adsml:TransmissionFrom>
		<adsml:TransmissionTo>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>23-234-2345</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>New York Herald</adsml:Name>
		</adsml:TransmissionTo>
	</adsml:Header>
	<AdReservation messageCode="AD-R" adsml:messageID="adbuyers.com:2007-10-08:0005"
		adsml:messageClass="BusinessTransaction"
		adsml:messageAssembledTime="2007-10-08T09:15:00-05:00"
		adsml:messageHeaderLine="October 2007 SUV Promotion">
		<!-- The booking identifier provided by the media buyer. -->
		<BookingIdentifier>adbuyers.com:2007-10-08:123-100</BookingIdentifier>
		<!-- Buyer provides contact information. -->
		<adsml:BusinessMessageDate>2007-10-08</adsml:BusinessMessageDate>
		<BookingDate>2007-10-08</BookingDate>
		<adsml:BookingParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>12-123-1234</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Ad Buyers Company</adsml:Name>
			<adsml:PartyAddress>
				<adsml:CommunicationChannel.PhysicalAddress>
					<adsml:Street>100 Broadway</adsml:Street>
					<adsml:ZipPostalCode>10001</adsml:ZipPostalCode>
					<adsml:City>New York</adsml:City>
					<adsml:StateProvince>New York</adsml:StateProvince>
					<adsml:CountryName>United States</adsml:CountryName>
				</adsml:CommunicationChannel.PhysicalAddress>
				<adsml:CommunicationChannel.Phone adsml:priority="2">
					<adsml:Type>Fax</adsml:Type>
					<adsml:PhoneNumber>212-555-1515</adsml:PhoneNumber>
					<adsml:AreaCode>212</adsml:AreaCode>
					<adsml:SubscriberNo>5551515</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
			</adsml:PartyAddress>
			<adsml:Contact>
				<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">MediaBuyer</adsml:Role>
				<adsml:Name>Jane Jones</adsml:Name>
				<adsml:CommunicationChannel.Phone adsml:priority="1">
					<adsml:Type>Voice</adsml:Type>
					<adsml:PhoneNumber>212-555-1516</adsml:PhoneNumber>
					<adsml:AreaCode>212</adsml:AreaCode>
					<adsml:SubscriberNo>5551516</adsml:SubscriberNo>
				</adsml:CommunicationChannel.Phone>
			</adsml:Contact>
		</adsml:BookingParty>
		<!-- Buyer identifies the seller. -->
		<adsml:SellingParty>
			<adsml:Identifier>
				<adsml:IDLabel>DUNS</adsml:IDLabel>
				<adsml:IDValue>23-234-2345</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>New York Herald</adsml:Name>
		</adsml:SellingParty>
		<Placement.NewspaperMagazine>
			<PlacementIdentifier>adbuyers:123-100-01</PlacementIdentifier>
			<IsStandAlone>true</IsStandAlone>
			<adsml:AdType>
				<adsml:CodeValue>Display</adsml:CodeValue>
			</adsml:AdType>
			<!-- The advertiser and brand are identified. -->
			<AdvertiserBrand>
				<adsml:Advertiser>
					<adsml:Identifier>
						<adsml:IDLabel>DUNS</adsml:IDLabel>
						<adsml:IDValue>34-345-3456</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>United Auto Corporation</adsml:Name>
					<adsml:Contact>
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
							>NationalSalesDirector</adsml:Role>
						<adsml:Name>Reginald Cartelle</adsml:Name>
						<adsml:CommunicationChannel.Phone adsml:priority="1">
							<adsml:Type>Voice</adsml:Type>
							<adsml:PhoneNumber>212-555-1220</adsml:PhoneNumber>
							<adsml:AreaCode>212</adsml:AreaCode>
							<adsml:SubscriberNo>5551220</adsml:SubscriberNo>
						</adsml:CommunicationChannel.Phone>
					</adsml:Contact>
				</adsml:Advertiser>
				<Brand>
					<adsml:Name>SUV Roadster</adsml:Name>
				</Brand>
			</AdvertiserBrand>
			<adsml:Campaign>
				<adsml:CodeValue>October 2007 SUV Promotion</adsml:CodeValue>
			</adsml:Campaign>
			<!-- The buyer indicates that they expect the pricing to be based on the 2007 rate card. -->
			<adsml:Contract>
				<adsml:ContractReference>NY Herald 2007 Rate Card</adsml:ContractReference>
				<adsml:ContractType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLContractTypeCV"
						>RateCard</adsml:CodeValue>
				</adsml:ContractType>
			</adsml:Contract>
			<TermsAndConditions>
						<!-- The buyer provides their standard business disclaimer. -->
			<adsml:DisclaimerText>In the event of non-payment by the advertiser, Ad Buyers is liable
				only for 10% of the seller's placement price. Ad Buyers reserves the right to
				recover any payments previously advanced. Publication will not be paid until Ad
				Buyers receives full payment from advertiser. </adsml:DisclaimerText>
			</TermsAndConditions>
			<!-- The agency will be paying the seller directly. Full contact details are provided since the invoice will be sent here. -->
			<PayerInformation>
				<adsml:PayerParty>
					<adsml:Identifier>
						<adsml:IDLabel>DUNS</adsml:IDLabel>
						<adsml:IDValue>12-123-1234</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>Ad Buyers Company</adsml:Name>
					<adsml:PartyAddress>
						<adsml:CommunicationChannel.PhysicalAddress>
							<adsml:Department>Accounts Payable</adsml:Department>
							<adsml:Street>100 Broadway</adsml:Street>
							<adsml:ZipPostalCode>10001</adsml:ZipPostalCode>
							<adsml:City>New York</adsml:City>
							<adsml:StateProvince>New York</adsml:StateProvince>
							<adsml:CountryName>United States</adsml:CountryName>
						</adsml:CommunicationChannel.PhysicalAddress>
					</adsml:PartyAddress>
					<adsml:Contact>
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
							>AccountsPayable</adsml:Role>
						<adsml:Name>Peggy Payerson</adsml:Name>
						<adsml:CommunicationChannel.Phone adsml:priority="1">
							<adsml:Type>Voice</adsml:Type>
							<adsml:PhoneNumber>212-555-1211</adsml:PhoneNumber>
							<adsml:AreaCode>212</adsml:AreaCode>
							<adsml:SubscriberNo>5551211</adsml:SubscriberNo>
						</adsml:CommunicationChannel.Phone>
					</adsml:Contact>
				</adsml:PayerParty>
				<!-- The buyer indicates that seller should send an invoice to the paying party. -->
				<Payment>
					<Mechanism>
						<Invoice sendToPayer="true"/>
					</Mechanism>
				</Payment>
			</PayerInformation>
			<!-- The buyer includes the "slugline" for the ad. -->
			<adsml:DescriptionLine>Full Page UAC Roadster Ad</adsml:DescriptionLine>
			<!-- The tearsheets will be sent to the art director for Creative Services company, which is preparing the ad materials. -->
			<ProofOfPublication>
				<SendTo>
					<adsml:Name>Creative Services</adsml:Name>
					<adsml:Contact adsml:priority="1">
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">ArtDirector</adsml:Role>
						<adsml:Name>Georgiana Jones</adsml:Name>
						<adsml:CommunicationChannel.Phone adsml:priority="1">
							<adsml:Type>Voice</adsml:Type>
							<adsml:PhoneNumber>212-555-1216</adsml:PhoneNumber>
						</adsml:CommunicationChannel.Phone>
						<adsml:CommunicationChannel.PhysicalAddress>
							<adsml:Street>200 Bleeker</adsml:Street>
							<adsml:ZipPostalCode>10003</adsml:ZipPostalCode>
							<adsml:City>New York</adsml:City>
							<adsml:StateProvince>New York</adsml:StateProvince>
							<adsml:CountryName>United States</adsml:CountryName>
						</adsml:CommunicationChannel.PhysicalAddress>
					</adsml:Contact>
				</SendTo>
				<ProofType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLProofOfPublicationTypeCV"
						>Physical.Tearsheet</adsml:CodeValue>
					<adsml:Description>Single page tearsheet</adsml:Description>
				</ProofType>
				<NumberOfCopies>2</NumberOfCopies>
			</ProofOfPublication>
			<!-- This note requests a response from the seller regarding pricing and tearsheets. The seller will provide an answer in their response message. 
				adsml:Notes are used for messages between human beings and are not expected to be processed automatically. -->
			<adsml:Notes>
				<adsml:NoteLine adsml:timeStamp="2007-10-08T09:15:00-05:00"
					adsml:author="Bill Jones">Please inform if 2007 rate card bulk rates will apply.
					When will tearsheets be delivered?</adsml:NoteLine>
			</adsml:Notes>
			<!-- The buyer identifies the publication they are reserving ad space from. -->
			<Publication>
				<PublicationCode>
					<adsml:CodeList>AOA PubCodes</adsml:CodeList>
					<adsml:CodeValue>NYNYH</adsml:CodeValue>
				</PublicationCode>
				<adsml:Name>New York Herald</adsml:Name>
			</Publication>
			<!-- Insertion period is a single day. -->
			<InsertionPeriod>
				<ScheduleEntryIdentifier>adbuyers.com:2007-10-08:123-100-0_2007-10-16</ScheduleEntryIdentifier>
				<FirstPossibleTime>2007-10-16</FirstPossibleTime>
				<LastPossibleTime>2007-10-16</LastPossibleTime>
				<EventCount>1</EventCount>
			</InsertionPeriod>
			<DistributionTarget>
				<Targeting>
					<Target>
						<Code>
							<adsml:CodeList xsi:type="adsml-cv:AdsMLTargetingTypeCodeCV"
								>Edition</adsml:CodeList>
							<adsml:CodeValue>NY Herald Evening Edition</adsml:CodeValue>
						</Code>
					</Target>
				</Targeting>
			</DistributionTarget>
			<!-- Size, color, and positioning request for the ad. -->
			<ProductionDetail.NewspaperMagazine>
				<Size>
					<!-- In this case the order specifies both the size type (full page) and its column dimensions.  In many orders only one of these would be provided. -->
					<AdSizeCode>
						<adsml:CodeList>NY Herald Rate Card</adsml:CodeList>
						<adsml:CodeValue>Full Page Broadsheet</adsml:CodeValue>
					</AdSizeCode>
					<Width>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>columns</adsml:UnitOfMeasure>
						<adsml:Value>6</adsml:Value>
					</Width>
					<Height>
						<adsml:UnitOfMeasure xsi:type="adsml-cv:AdsMLUnitOfMeasureCV"
							>inch</adsml:UnitOfMeasure>
						<adsml:Value>21</adsml:Value>
					</Height>
				</Size>
				<Colors>
					<ColorType>
						<!-- Full color -->
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLColorTypeCV"
							>ProcessColor</adsml:CodeValue>
					</ColorType>
				</Colors>
				<Positioning>
					<PrimaryPositioning>
						<PlacementInBook>
							<SectionCode>
								<adsml:CodeList>adsml-cv:AdsMLSectionCodeCV</adsml:CodeList>
								<adsml:CodeValue>MainNews</adsml:CodeValue>
							</SectionCode>
							<PlacementCode>
								<adsml:CodeList>adsml-cv:AdsMLPlacementInBookPrintCV</adsml:CodeList>
								<adsml:CodeValue>BackPage</adsml:CodeValue>
							</PlacementCode>
						</PlacementInBook>
					</PrimaryPositioning>
					<CuttablePosition>false</CuttablePosition>
				</Positioning>
			</ProductionDetail.NewspaperMagazine>
			<adsml-ma:MaterialsExpectations>
				<!-- The materials will be provided by the Creative Services company. -->
				<adsml-ma:MaterialsProviderParty>
					<adsml:Name>Creative Services</adsml:Name>
					<adsml:PartyAddress>
						<adsml:CommunicationChannel.PhysicalAddress>
							<adsml:Street>200 Bleeker</adsml:Street>
							<adsml:ZipPostalCode>10003</adsml:ZipPostalCode>
							<adsml:City>New York</adsml:City>
							<adsml:StateProvince>New York</adsml:StateProvince>
							<adsml:CountryName>United States</adsml:CountryName>
						</adsml:CommunicationChannel.PhysicalAddress>
					</adsml:PartyAddress>
					<adsml:Contact adsml:priority="1">
						<adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV"
							>ProductionManager</adsml:Role>
						<adsml:Name>Alan Jones</adsml:Name>
						<adsml:CommunicationChannel.Phone adsml:priority="1">
							<adsml:Type>Voice</adsml:Type>
							<adsml:PhoneNumber>212-555-1217</adsml:PhoneNumber>
							<adsml:AreaCode>212</adsml:AreaCode>
							<adsml:SubscriberNo>5551217</adsml:SubscriberNo>
						</adsml:CommunicationChannel.Phone>
					</adsml:Contact>
				</adsml-ma:MaterialsProviderParty>
			</adsml-ma:MaterialsExpectations>
		</Placement.NewspaperMagazine>
	</AdReservation>
</AdsMLBookings>

