<!--
Version 1 (2009-06-01)

SAMPLE of an interactive Ad Order with throttling instructions. 
    
SCENARIO:
Campaign to run for 1 year for Freedom Finance on www.thisismoney.co.uk channel Mortgages & Homes for a fixed price of £100,000 for 4,162,000 page impressions.  
Sold by media-link and client is represented by Mediability Manchester.  Ad is a pop-up and the content (‘creative’) will be of type GIF.
This order contains throttling instructions: there is an overall target for the order as a whole, and sub-targets for each scheduling period within it.

Note: A schema location is provided in this sample, but must not be used in production messages.

-->
<AdsMLBookings xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
	xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0"
	xmlns="http://www.adsml.org/adsmlbookings/2.5"
	xmlns:adsml="http://www.adsml.org/typelibrary/2.0"
	xmlns:adsml-ma="http://www.adsml.org/adsmlmaterials/2.5"
	xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0"
	adsml:transmissionID="media-link.co.uk:2009-01-01:tid0001"
	adsml:systemsID="AdsMLBookingSystem-v1.0.0" adsml:administrativeResponseRequired="true"
	adsml:sendCount="1" adsml:transmissionSequence="1"
	adsml:transmissionStatus="BusinessMessageTest"
	adsml:transmissionDateTime="2009-09-30T16:31:00-05:00"
	adsml:firstTransmissionDateTime="2007-09-30T16:31:00-05:00" adsml:schemaVersion="2.5.0"
	xsi:schemaLocation="http://www.adsml.org/adsmlbookings/2.5 ../../Schemas/AdsMLBookings-2.5-Main-AS.xsd">
	<adsml:Header>
		<adsml:TransmissionFrom>
			<adsml:Identifier>
				<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
					>AssignedByBuyer</adsml:IDLabel>
				<adsml:IDValue>11111</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Media-Link</adsml:Name>
		</adsml:TransmissionFrom>
		<adsml:TransmissionTo>
			<adsml:Identifier>
				<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
					>AssignedByBuyer</adsml:IDLabel>
				<adsml:IDValue>22222</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Associated Newspapers</adsml:Name>
		</adsml:TransmissionTo>
	</adsml:Header>
	<AdOrder messageCode="AD-O" adsml:messageID="media-link.co.uk:2009-01-01:mid011"
		adsml:messageClass="BusinessTransaction" adsml:messageAssembledTime="2009-09-30T16:30:00">
		<BookingIdentifier>media-link.co.uk:2009-01-01:133</BookingIdentifier>
		<AuxiliaryBookingReferences>
			<adsml:BuyersReference>133</adsml:BuyersReference>
		</AuxiliaryBookingReferences>
		<adsml:BusinessMessageDate>2009-09-30</adsml:BusinessMessageDate>
		<BookingDate>2009-09-30</BookingDate>
		<adsml:BookingParty>
			<adsml:Identifier>
				<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
					>AssignedByBuyer</adsml:IDLabel>
				<adsml:IDValue>11111</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Media-Link</adsml:Name>
		</adsml:BookingParty>
		<adsml:SellingParty>
			<adsml:Identifier>
				<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
					>AssignedByBuyer</adsml:IDLabel>
				<adsml:IDValue>22222</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Associated Newspapers</adsml:Name>
		</adsml:SellingParty>
		<adsml:Advertiser>
			<adsml:Identifier>
				<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
					>AssignedByBuyer</adsml:IDLabel>
				<adsml:IDValue>444444</adsml:IDValue>
			</adsml:Identifier>
			<adsml:Name>Freedom Finance</adsml:Name>
		</adsml:Advertiser>
		<adsml:OtherParty>
			<adsml:Name>Mediability Manchester</adsml:Name>
			<adsml:Role xsi:type="adsml-cv:AdsMLPartyRoleCV">Agency</adsml:Role>
		</adsml:OtherParty>
		<adsml:DocumentCurrencyCode xsi:type="adsml-cv:ISOCurrencyCodeCV"
			>GBP</adsml:DocumentCurrencyCode>
		<TotalBookingPrice>
			<adsml:PriceType>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLPriceTypeCV">NotToExceed</adsml:CodeValue>
			</adsml:PriceType>
			<adsml:TotalPrice>
				<adsml:Amount>100000.00</adsml:Amount>
				<adsml:DescriptionLine>Fixed Price</adsml:DescriptionLine>
			</adsml:TotalPrice>
		</TotalBookingPrice>
		<PayerInformation>
			<adsml:PayerParty>
				<adsml:Identifier>
					<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
						>AssignedByBuyer</adsml:IDLabel>
					<adsml:IDValue>333333</adsml:IDValue>
				</adsml:Identifier>
				<adsml:Name>Mediability Manchester</adsml:Name>
			</adsml:PayerParty>
		</PayerInformation>
		<Placement.Interactive>
			<PlacementIdentifier>media-link.co.uk:2009-01-01:133-P1</PlacementIdentifier>
			<IsStandAlone>true</IsStandAlone>
			<adsml:AdType>
				<adsml:CodeValue xsi:type="adsml-cv:AdsMLAdTypeCV">PopUp</adsml:CodeValue>
				<adsml:Description>Pop-up</adsml:Description>
			</adsml:AdType>
			<PlacementTarget>
				<EventType>
					<adsml:CodeValue xsi:type="adsml-cv:AdsMLUnitOfMeasureInteractiveCV"
						>impression</adsml:CodeValue>
				</EventType>
				<!-- Overall target for the order, subject to throttling instructions below -->
				<EventCount>4162000</EventCount>
			</PlacementTarget>
			<AdvertiserBrand>
				<adsml:Advertiser>
					<adsml:Identifier>
						<adsml:IDLabel xsi:type="adsml-cv:AdsMLOrganizationIDClassCV"
							>AssignedByBuyer</adsml:IDLabel>
						<adsml:IDValue>444444</adsml:IDValue>
					</adsml:Identifier>
					<adsml:Name>Freedom Finance</adsml:Name>
				</adsml:Advertiser>
			</AdvertiserBrand>
			<adsml:Campaign>
				<adsml:CodeValue>2009</adsml:CodeValue>
				<adsml:Description>2009</adsml:Description>
			</adsml:Campaign>
			<adsml:DescriptionLine>Freedom Finance on www.thisismoney.co.uk channel Mortgages
				&amp; Homes 2009</adsml:DescriptionLine>
			<Publication>
				<PublicationCode>
					<adsml:CodeList>MLPubCodes</adsml:CodeList>
					<adsml:CodeValue>TIM</adsml:CodeValue>
				</PublicationCode>
				<adsml:Name>ThisIsMoney</adsml:Name>
				<PublishedBy>
					<adsml:Name>Associated Newspapers</adsml:Name>
				</PublishedBy>
			</Publication>
			<!-- The campaign is scheduled as four separate calendar quarters with throttling instructions per quarter -->
			<Scheduling>
				<ScheduleEntryIdentifier>media-link.co.uk:2009-01-01:133-P1-S1</ScheduleEntryIdentifier>
				<FirstPossibleTime>2009-01-01</FirstPossibleTime>
				<LastPossibleTime>2009-03-31</LastPossibleTime>
				<RecurrencePattern>
					<adsml:Code>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLRecurrencePatternCodeCV"
							>Weekdays</adsml:CodeValue>
					</adsml:Code>
				</RecurrencePattern>
				<!-- Throttling instructions -->
				<!-- In this order the target is higher in the first and last quarters of the year -->
				<EventCount>1500000</EventCount>
			</Scheduling>
			<Scheduling>
				<ScheduleEntryIdentifier>media-link.co.uk:2009-01-01:133-P1-S2</ScheduleEntryIdentifier>
				<FirstPossibleTime>2009-04-01</FirstPossibleTime>
				<LastPossibleTime>2009-06-30</LastPossibleTime>
				<RecurrencePattern>
					<adsml:Code>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLRecurrencePatternCodeCV"
							>Weekdays</adsml:CodeValue>
					</adsml:Code>
				</RecurrencePattern>
				<!-- Throttling instructions -->
				<EventCount>581000</EventCount>
			</Scheduling>
			<Scheduling>
				<ScheduleEntryIdentifier>media-link.co.uk:2009-01-01:133-P1-S3</ScheduleEntryIdentifier>
				<FirstPossibleTime>2009-07-01</FirstPossibleTime>
				<LastPossibleTime>2009-09-30</LastPossibleTime>
				<RecurrencePattern>
					<adsml:Code>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLRecurrencePatternCodeCV"
							>Weekdays</adsml:CodeValue>
					</adsml:Code>
				</RecurrencePattern>
				<!-- Throttling instructions -->
				<EventCount>581000</EventCount>
			</Scheduling>
			<Scheduling>
				<ScheduleEntryIdentifier>media-link.co.uk:2009-01-01:133-P1-S4</ScheduleEntryIdentifier>
				<FirstPossibleTime>2009-10-01</FirstPossibleTime>
				<LastPossibleTime>2009-12-31</LastPossibleTime>
				<RecurrencePattern>
					<adsml:Code>
						<adsml:CodeValue xsi:type="adsml-cv:AdsMLRecurrencePatternCodeCV"
							>Weekdays</adsml:CodeValue>
					</adsml:Code>
				</RecurrencePattern>
				<!-- Throttling instructions -->
				<EventCount>1500000</EventCount>
			</Scheduling>
			<ProductionDetail.Interactive>
				<Positioning>
					<PrimaryPositioning>
						<SectionCode>
							<adsml:CodeList>MLPubCodes</adsml:CodeList>
							<adsml:CodeValue>MortgagesHomes</adsml:CodeValue>
						</SectionCode>
					</PrimaryPositioning>
				</Positioning>
				<TechnicalAdFormat>
					<adsml:CodeValue>GIF</adsml:CodeValue>
				</TechnicalAdFormat>
			</ProductionDetail.Interactive>
			<!-- In this case the artwork already exists in the publisher's content management system - here is its ID -->
			<adsml-ma:MaterialsExpectations>
				<adsml-ma:AuxiliaryMaterialsReferences>
					<adsml:PublishersReference>media-link.co.uk:2009-01-01:133-P1-M1-R1</adsml:PublishersReference>
				</adsml-ma:AuxiliaryMaterialsReferences>
			</adsml-ma:MaterialsExpectations>
		</Placement.Interactive>
	</AdOrder>
</AdsMLBookings>

