<?xml version="1.0" encoding="UTF-8"?>
<!--
Version 4 (2009-05-26)
Updated to AdsMLBookings 2.5.

Note: A schema location is provided in this sample, but must not be used in production messages.

SCENARIO
This is a request for a quotation sent by an agency to a magazine, on behalf of an advertiser. 
The request specifies a full page, full color display ad to run in a single monthly issue. 
-->
<AdsMLBookings xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.adsml.org/adsmlbookings/2.5" xmlns:adsml-cv="http://www.adsml.org/controlledvocabularies/3.0" xmlns:adsml="http://www.adsml.org/typelibrary/2.0" xmlns:adsml-ma="http://www.adsml.org/adsmlmaterials/2.5" xmlns:adsml-sd="http://www.adsml.org/adsmlstructureddescriptions/1.0" adsml:transmissionID="myagency.com:2007-11-07:120" adsml:systemsID="AdSystem-v2.1" adsml:administrativeResponseRequired="true" adsml:sendCount="1" adsml:transmissionSequence="22" adsml:transmissionStatus="Production" adsml:transmissionDateTime="2007-11-07T15:30:00Z" adsml:firstTransmissionDateTime="2007-11-07T15:30:00Z" adsml:schemaVersion="2.5.0" xsi:schemaLocation="http://www.adsml.org/adsmlbookings/2.5 ../../Schemas/AdsMLBookings-2.5-Main-AS.xsd">
  <!-- The header identifies the sender and receiver for the message. -->
  <adsml:Header>
    <adsml:TransmissionFrom>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>44-555-6789</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>My Agency</adsml:Name>
    </adsml:TransmissionFrom>
    <adsml:TransmissionTo>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>11-222-3333</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>Info Today</adsml:Name>
    </adsml:TransmissionTo>
  </adsml:Header>
  <AdQuotationRequest messageCode="AD-RFQ" adsml:messageID="myagency.com:2007-11-07:12" adsml:messageClass="BusinessTransaction" adsml:messageHeaderLine="NuVitamins 2006 Product Promotion">
    <!-- The agency sets the quotation identifier. -->
    <QuotationIdentifier>myagency.com:2007-11-07:75661</QuotationIdentifier>
    <!-- The agency applies the NewspaperMagazine placement type for their RFQ, which begins with a placement identifier. -->
    <adsml:BusinessMessageDate>2007-11-07</adsml:BusinessMessageDate>
    <adsml:BookingParty>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>44-555-6789</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>My Agency</adsml:Name>
      <adsml:PartyAddress>
        <adsml:CommunicationChannel.PhysicalAddress>
          <adsml:Street>My Agency House</adsml:Street>
          <adsml:Street>36 Howard Street</adsml:Street>
          <adsml:ZipPostalCode>W1A 1AT</adsml:ZipPostalCode>
          <adsml:City>London</adsml:City>
          <adsml:CountryName>United Kingdom</adsml:CountryName>
          <adsml:CountryCode>GB</adsml:CountryCode>
        </adsml:CommunicationChannel.PhysicalAddress>
        <adsml:CommunicationChannel.Phone>
          <adsml:Usage>
            <adsml:CodeValue>Office</adsml:CodeValue>
          </adsml:Usage>
          <adsml:Type>Fax</adsml:Type>
          <adsml:PhoneNumber>020 7580 6700</adsml:PhoneNumber>
        </adsml:CommunicationChannel.Phone>
      </adsml:PartyAddress>
      <adsml:Contact>
        <adsml:Role xsi:type="adsml-cv:AdsMLContactRoleCV">MediaBuyer</adsml:Role>
        <adsml:Name>Mr Colin Howard</adsml:Name>
        <adsml:CommunicationChannel.Phone>
          <adsml:Usage>
            <adsml:CodeValue>Office</adsml:CodeValue>
          </adsml:Usage>
          <adsml:Type>Voice</adsml:Type>
          <adsml:PhoneNumber>020 7580 6690</adsml:PhoneNumber>
        </adsml:CommunicationChannel.Phone>
        <adsml:CommunicationChannel.Phone>
          <adsml:Usage>
            <adsml:CodeValue>Mobile</adsml:CodeValue>
          </adsml:Usage>
          <adsml:Type>Voice</adsml:Type>
          <adsml:PhoneNumber>07979 797979</adsml:PhoneNumber>
        </adsml:CommunicationChannel.Phone>
        <adsml:CommunicationChannel.EMail>
          <adsml:EMailAddress>colin.howard@myagency.co.uk</adsml:EMailAddress>
        </adsml:CommunicationChannel.EMail>
      </adsml:Contact>
    </adsml:BookingParty>
    <adsml:SellingParty>
      <adsml:Identifier>
        <adsml:IDLabel>DUNS</adsml:IDLabel>
        <adsml:IDValue>11-222-3333</adsml:IDValue>
      </adsml:Identifier>
      <adsml:Name>Info Today</adsml:Name>
    </adsml:SellingParty>
    <Placement.NewspaperMagazine>
      <PlacementIdentifier>myagency.com:2007-11-07:75661.1</PlacementIdentifier>
      <IsStandAlone>true</IsStandAlone>
      <adsml:AdType>
        <adsml:CodeValue>Display</adsml:CodeValue>
      </adsml:AdType>
      <!-- The agency identifies the advertiser's ad campaign, the advertiser and the brand. -->
      <AdvertiserBrand>
        <adsml:Advertiser>
          <adsml:Name>Healthways</adsml:Name>
        </adsml:Advertiser>
        <Brand>
          <adsml:Name>NuVitamins</adsml:Name>
        </Brand>
      </AdvertiserBrand>
      <adsml:Campaign>
        <adsml:CodeValue>NuVitamins 2006 Product Promotion</adsml:CodeValue>
      </adsml:Campaign>
      <!-- The agency describes the ad they want to run. -->
      <adsml:DescriptionLine>Healthways NuVitamins January 2006 Full Page Ad</adsml:DescriptionLine>
      <!-- The agency inserts a note describing their request. -->
      <adsml:Notes>
        <adsml:NoteLine adsml:timeStamp="2007-11-07T15:30:00Z" adsml:author="Colin Howard">This is a request for a quotation for a full page ad to be placed in the January 2006 issue of Info Today. Please provide a full price description.</adsml:NoteLine>
      </adsml:Notes>
      <Publication>
        <PublicationCode>
          <adsml:CodeValue>IT</adsml:CodeValue>
          <adsml:Description>Info Today</adsml:Description>
        </PublicationCode>
      </Publication>
      <!-- The agency provides the issue of the magazine they want the ad to appear in. -->
      <InsertionPeriod>
        <ScheduleEntryIdentifier>myagency.com:2007-11-07:75661.2006-01</ScheduleEntryIdentifier>
        <PreDefinedPeriod>
          <adsml:CodeValue>IT:2006-01</adsml:CodeValue>
          <adsml:Description>Info Today: January 2006 Issue</adsml:Description>
        </PreDefinedPeriod>
      </InsertionPeriod>
      <!-- The agency provides production detail for the ad they intend to run. -->
      <ProductionDetail.NewspaperMagazine>
        <Size>
          <AdSizeCode>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLAdSizeCodePrintCV">FullPage</adsml:CodeValue>
            <!-- Use of xsi:type is optional and enables schema validation. 
							It is also possible to use a CodeList element as shown in Positioning, below. -->
          </AdSizeCode>
        </Size>
        <Colors>
          <ColorType>
            <adsml:CodeValue xsi:type="adsml-cv:AdsMLColorTypeCV">ProcessColor</adsml:CodeValue>
          </ColorType>
        </Colors>
        <Bleed>
          <adsml:CodeValue xsi:type="adsml-cv:AdsMLBleedCodeCV">Full</adsml:CodeValue>
          <adsml:Description>Full Bleed on all sides</adsml:Description>
        </Bleed>
        <Positioning>
          <PrimaryPositioning>
            <PlacementInBook>
              <SectionCode>
                <adsml:CodeList>adsml-cv:AdsMLSectionCodeCV</adsml:CodeList>
                <adsml:CodeValue>Editorial</adsml:CodeValue>
              </SectionCode>
              <PlacementCode>
                <adsml:CodeList>adsml-cv:AdsMLPlacementInBookPrintCV</adsml:CodeList>
                <adsml:CodeValue>RightHandPage</adsml:CodeValue>
              </PlacementCode>
            </PlacementInBook>
          </PrimaryPositioning>
          <CuttablePosition>false</CuttablePosition>
        </Positioning>
      </ProductionDetail.NewspaperMagazine>
    </Placement.NewspaperMagazine>
    <!-- The booking party provides contact information for the media buyer. -->
  </AdQuotationRequest>
</AdsMLBookings>

